9. Prospects & Customers Are Online
87% of US population is
connected to the internet
(UN Population Division)
91% of those with internet
access use search
engines (Marketing Profs)
21. Brake Masters Example
“Put a Brake on Breast Cancer”
10% of all brake jobs to YWCA
Record sales + $500,000
FREE Publicity
22. Cause Marketing Tips
• Look for an aggressive promotional partner with a logical
tie in to your business
• They promote it to their audience. You help them
promote it the right way. You make donation to their
cause.