1. MARKETING MANAGEMENT 12 th edition 22 Managing a Holistic Marketing Organization Kotler Keller

5. Figure 22.1 Functional Organization 22-

7. Figure 22.2 The Product Manager’s Interactions 22-

11. Dow Corning uses a horizontal product team 22-

12. Figure 22.4 Product/Marketing-Management Matrix System 22-

14. Corporate Social Responsibility 22- Legal behavior Ethical behavior Socially responsible Behavior

16. Fetzer emphasizes a commitment to social responsibility 22-

17. Cause-Related Marketing 22- Marketing that links the firm’s contributions to a designated cause to customers engaging directly or indirectly in revenue-producing transactions with the firm.

18. Corporate Social Marketing 22- Marketing efforts that have at least one non-economic objective related to the social welfare and uses the resources of the company and/or its partners.

19. Cause-Related Marketing 22-

20. Cause-Related Marketing 22-

22. Co-Branded Cause 22-

23. Social Marketing Campaigns 22- Cognitive Value Action Behavioral

24. Social Marketing Planning Process 22- Where are we? Where do we want to go? How will we get there? How will we stay on course?

26. Figure 22.5 The Control Process 22- What do we want to achieve? What is happening? Why is it happening? What should we do about it?

27. Types of Marketing Control 22- Annual plan control Profitability control Efficiency control Strategic control

28. Marketing Audit 22- Comprehensive, systematic, independent periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities, and recommending a plan of action to improve the company’s marketing performance.