Personal Brand - Discovering the Authentic You1. No Longer Just for Celebrities
Debra Murphy
debra@masterful-marketing.com
www.facebook.com/MasterfulMarketing
2. Discovering who you are, developing a consistent image and
continually projecting it to provide value for your audience
Distinctive
Specialized
Authentic
Influential
Consistent
© 2012 Masterful Marketing®
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3. Increases self-awareness Raises credibility and authority
Builds confidence Sets expectations
Increases visibility Creates trust
© 2012 Masterful Marketing®
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4. Discover who you are
Expertise
Value Create your identity
Target
Image
Message Make it visible
Keywords
Blog
Social Media
Networking
© 2012 Masterful Marketing®
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5. Who are you?
What are you good at?
What motivates you?
What makes you different?
© 2012 Masterful Marketing®
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6. Voice
Colors
Business card
Logo
QR Code
http://azonmedia.com/qrcode-generator
© 2012 Masterful Marketing®
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7. Clear and authentic
Consistent Facebook
Visible
Expert Twitter Blog
YOU
Google+ LinkedIn
© 2012 Masterful Marketing®
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8. Professional headshot
Personal publishing
Personal logos
Personalization of work
Video
Quality vs. Quantity in connections
http://www.marketingprofs.com/articles/2012/6736/personal-branding-trends-for-2012-part-1
http://www.marketingprofs.com/articles/2012/6826/personal-branding-trends-for-2012-part-2
© 2012 Masterful Marketing®
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9. What is your passion and purpose?
What are your values?
What are your goals?
What are your brand attributes?
What are your core strengths?
How do other people describe you?
Who is your target audience?
Who is your competition and how are you different?
© 2012 Masterful Marketing®
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Editor's Notes Credentials, skills, jobs you’ve held (hard power)Image, reputation, visibility, network of contacts, mentors & supporters (soft power)Values, purpose and passions