Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
7. Title tag:
“Sell Your
Car”
H1
“Sell Your
Car”
# of
keyword on
page or in
links:
0
About that page’s SEO...
https://web.archive.org/web/20190603015234/https://www.evanshalshaw.com/sell-your-car/
@stekenwright #BrightonSEO
11. @stekenwright #BrightonSEO
Brand search volume correlates with
rankings better than links
Tom Capper moz.com/blog/rankings-correlation-study-domain-authority-vs-branded-search-volume
12. @stekenwright #BrightonSEO
Ad agencies already know (and use) this
contagious.com/news-and-views/share-of-search-the-new-most-important-metric-for-brands-google
18. @stekenwright #BrightonSEO
Stage 2 Gather a list of
influencers (and
dogfluencers) and get
them promoting the
product launch through
gifting
Stage 1 Pair our dog
jumper with a human
jumper and use PR to
set up an exclusive
Stage 3 Go to wider
press and build links
to category pages via
PR and product
roundups
Stage 4 Keep launching new
products (and especially sell
into press covering
competitor product launches)
30. @stekenwright #BrightonSEO
Stage 2 Gather a list of
influencers and trend
setters on social and get
them ALL wearing a
halterneck/cross over
top
Stage 1 Choose a
product category we
rank #1 for
Stage 3 Product PR
pushing the trend to
press landing media
coverage and links
Stage 4 PLT to promote the
product on other channels
organically - email marketing,
social etc
37. The original Christmas Tinner
campaign went viral in 2013 but had
no SEO value for GAME
@stekenwright #BrightonSEO
38. So they asked us to make their most
famous campaign go viral AGAIN but
this time make it perform in search
@stekenwright #BrightonSEO
39. For it to be new we needed a new
angle…
@stekenwright #BrightonSEO
40. So we created vegetarian and vegan
versions of the Tinner
@stekenwright #BrightonSEO
41. Distribution
Facebook: we engaged with Vegan and
Vegetarian Facebook communities, asking
them what they ate on Christmas day and
should therefore include
Twitter: we created behind the scenes taste
tests videos to distribute on Twitter
News, Radio and TV we distributed the story
to global media publications, niche food and
gaming sites, radio and TV
Reddit: we engaged with Redditors debating
the campaign and discussing the Christmas
tinner
YouTube: we engaged with YouTubers and
influencers talking about the tinner and
encouraging them to recreate at home
@stekenwright #BrightonSEO
49. @stekenwright #BrightonSEO
MALCOLM SLADE ‘BRAND IS THE ONLY FUTURE RANKING FACTOR’ #BRIGHTONSEO 17
You will have to start doing this.
Google doesn’t care if you can’t.
There’s always PPC