Nearly 80% of SEO professionals have been waiting more than 6 months for their most pressing recommendation to get implemented. If we're going to get things done, we need to learn to speak to our web development counterparts. No more hacking it on with Tag Manager - it's time to build a culture of optimisation.
2024 WTF - what's working in mobile user acquisition
How to make friends and influence developers - @stekenwright at #TechSEO Summat
1. How to make friends and
influence developers
Stephen Kenwright
@stekenwright
2.
3. How long have you been waiting for the technical change you’re
most desperate to get implemented?
@stekenwright
< 1 month
1-6 months
6-12 months
12-24 months
Longer than 2 years
Will Critchlow / Moz.com
21.1%
36.8%
15.8%
26.3%
4. When do you think it will happen?
@stekenwright
Weeks
<6 months
6-12 months
1+ years
Never
Will Critchlow / Moz.com
10.5%
15.8%
10.5%
31.6%
31.6%
5. Is it a big deal?
@stekenwright
Not too bad
A serious frustration
Stopping us hitting KPIs
It’s cramping the
performance of the whole
company
Will Critchlow / Moz.com
10.5%
42.1%
26.3%
26.3%
9. ● What’s in the roadmap right now?
● What were the last SEO recommendations you implemented?
● Who’s in the team?
● How do you like to work?
● What are your KPIs hopes and dreams?
Questions to ask
@stekenwright
10. What does your org look like?
@stekenwright
Front end Back end
CSS PHP, Ruby
HTML .NET
JavaScript, Angular JS etc. SQL, MySQL
Apache, IIS
20. Find common ground
@stekenwright
Developers might not agree Developers might agree
We should implement AMP The site should be faster
Every page should have a
canonical tag
There should be less duplicate
content
We should render JavaScript
server-side
Search engines should be able
to render the site
We need to update our meta
data
We should make the site
accessible
21. Create KPI frameworks that work for your org
@stekenwright
KPI Starting
score
New score
Critical load 2.5 sec 0.5 sec
Pages crawled 10,000 5,000
Non-200 pages 5,000 1,000
46. ● Web Product would know how much resource was required and when
they could have it back
● Digital would know what would be done and when
● Digital were forced to be proactive and organised
● Web Product got better briefs
● We could put a value on the epic rather than an individual fix
Benefits
@stekenwright
47. We got our JavaScript site indexed
@stekenwright