Presented pykih at eChai event held at Entrepreneurship Development Institute of India, Ahmedabad

1. Data Visualisation
Ritvvij Parrikh, Founder, www.pykih.com
e-chai Demo Day, Entrepreneurship Development Institute, Ahmedabad, India
21 Dec 2013
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2. Introductions

3. •
Pykih is a two year old, Mumbai based, data
analytics and visualisation firm.
•
We have clients in 6 countries.
•
Team: 6 full-time, 3 interns, 3 advisors
•
Economic Times Power of Ideas finalist 2012. Top
75 start-ups out of 14,000 in India as selected by
CIIE.
•
UnLtd India, a launchpad for social ventures,
invested in us.

4. A little about me!
•
Engineer by education
•
Worked for Amdocs in India, Israel and United States in multiple
roles for ~5 years
•
Took a sabbatical to work in the social sector
•
Started Pykih
•
My background is in designing, building and selling enterprise
systems

5. What do we do?

6. We build visual representations
of datasets to help users to do
some tasks more effectively.
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7. What?
•
Dashboards
•
Data Visualisations
•
Heat Maps
•
Infographics
We build visual representations
of datasets to help users to do
some tasks more effectively.
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8. Who?
We build visual representations
of datasets to help users to do
some tasks more effectively.
•
•
ERP users
•
Traders
•
Digital agencies
•
Journalists
•
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SaaS users
Advocacies

9. Why?
We build visual representations
of datasets to help users to do
some tasks more effectively.
•
Monitoring
•
Reporting
•
Data Discovery
•
Finding trends and patterns
•
Testing hypothesis
•
Convincing / advocacy
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10. Examples

11. Client problem:
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Services firm wants to quickly find right
employees for the right project.
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12. !12

13. Filter
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14. Filter further
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15. Farrah is ready to start work immediately.
Gene will take another week.
http://www.pykih.com/work/PykCharts/linear-range-query
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16. Client Problem:
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Want our journalists to verify truth behind
statements that are made.
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E.g. Lighting source in Rural UP v/s Rural Gujarat
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17. !17

18. All India Data
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19. Zoom in on UP
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20. 62% UP is lit by Kerosene
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21. Zoom in on Rural UP
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22. 75% rural UP is lit by Kerosene
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23. Zoom in on Rural GJ
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24. 85% rural GJ is lit by Electricity
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25. Client problem:
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Want to monitor sales funnel
across sales channels
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26. Multi-channel funnel

27. Click on blue legend (Scans)

28. To see only social media related funnel

29. Click on red (Email) area

30. To see the funnel for only email sales channel

31. Click on percentage

32. To see percentage view for each step

33. Inference: Email has lower opens but higher % purchases

34. Client Problem:
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Want to be on top of overdue
expenses of a purchase order
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36. •
Red - Overdue for over three months
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Orange - Overdue for over one month
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Yellow - Overdue for more than one day
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Light blue - This month’s budget consumed
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Dark blue - This month’s budget not used

37. Click on January

39. •
Percentage break down for each item

40. Click on Overdue by one day

42. Client Problem:
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Send weekly, automated reports to clients that
are WOW and extremely simple to understand
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43. !43

44. Client problem:
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Want to improve employee
responsiveness and awareness.
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45. •
Dashboards placed across office on TVs that display live data.
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46. Client Problem:
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Want to be able to
drill down into maps
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47. !47

48. Click
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49. !49

50. What is the Goal?

51. Make “consumption” of analytics simple.
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52. What we are not?!
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Big data company
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Build enterprise (ERP) software
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Build consumer apps and games
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People Intelligence company
What we are?!
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The layer on top of all of these that make consuming the
numbers easy
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53. Roadmap

54. •
More complex visualisations.
•
Behind the scenes, we already do some data modelling,
analytics and web mining. We plan to go deeper.
•
Finish our analytics consulting framework.
•
Partner with media houses for data journalism.

55. •
More complex visualisations.
•
Behind the scenes, we already do some data modelling,
analytics and web mining. We plan to go deeper.
•
Finish our analytics consulting framework.
•
Partner with media houses for data journalism.
•
Services to Product
We are working on a “GitHub” like tool to publish or
consume open-data, run simple analytics on them, build
visualisations and then piece together infographics.

56. pykih Culture

57. We face a lot of challenges!
•
Branding: We are a design company in Mumbai selling
internationally. It is like selling exquisite wine from Bihar to a
Parisian.
•
Hiring: We operate in a multi-disciplinary field that intersects
design, algorithms, statistics, web mining and data modelling.
•
Bootstrapped: We eat what we hunt. Hence, we cannot pay
high up-front salaries.
•
India Market: Sales to corporates in India has been long and
unrewarding.

58. The one thing that mitigated a lot of these problems was
adopting a strong, consistent, well-defined culture.

59. •
We hire for aptitude and attitude. Not skills. It took 72 interviews
across 9 months before we hired our first employee.Three of our
developers are drop-outs and ex-entrepreneurs. Our lead
developer is a 21 year old fashion designer.
•
We spend 50%+ of our time doing R&D.
•
Every new employee who joins first intern.
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We will do everything possible to help our developers “lean out”
their life. => {free food, office boy runs errands, bed to bunk at
night, etc.}
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We contribute to and code open source.

61. Things we do to entertain ourselves

62. Questions
You can reach us at rp@pykih.com
Ritvvij Parrikh
rp@pykih.com
Founder, www.pykih.com
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