An example competitive analytics report for Las Vegas Hotels built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Las Vegas Hotels) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

1. Which Las Vegas Hotel wins the
jackpot on Social Media?
A demonstration of automated competitive reporting using Rival IQ
Market Landscape
Las Vegas Hotels
Oct 27, 2013 - Nov 9, 2013

2. Key Observations From This Landscape
Twitter
•
MGM Grand strongest overall and drives engagement with
requests for RT’s
•
Wynn has bigger following. No engagement.
Facebook
•
Bellagio dominates by using photos to drive engagement
•
Caesars Palace demonstrates volume doesn’t drive
engagement
Other
•
Little use of Google+ and LinkedIN. Could be an opportunity
•
Any B2C company could learn from techniques used by MGM
Grand (Twitter) and Bellagio (Facebook)
* This is the only non-auto-generated slide in this deck.

3. Twitter

4. Twitter Followers
As of Nov 9, 2013

5. Growth in Twitter Followers
Oct 27, 2013 - Nov 9, 2013

6. Tweet Volume
Oct 27, 2013 - Nov 9, 2013

7. Engagement Rate for Tweets
Oct 27, 2013 - Nov 9, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.

8. Engagement Rate for Tweets
Oct 27, 2013 - Nov 9, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.

9. Retweet Volume
Oct 27, 2013 - Nov 9, 2013

10. Retweet Volume by Day
Oct 27, 2013 - Nov 9, 2013

11. Tweet Volume vs. Retweet Volume
Oct 27, 2013 - Nov 9, 2013

12. Twitter Followers vs. Twitter Following
As of Nov 9, 2013

13. Facebook

14. Facebook Likes
As of Nov 9, 2013

15. Growth in Facebook Likes
Oct 27, 2013 - Nov 9, 2013

16. Facebook Post Volume
Oct 27, 2013 - Nov 9, 2013

17. Facebook Talking About
As of Nov 9, 2013

18. Facebook Talking About by Day
Oct 27, 2013 - Nov 9, 2013

19. Engagement Rate for Facebook Posts
Oct 27, 2013 - Nov 9, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.

20. Engagement Rate for Facebook Posts
Oct 27, 2013 - Nov 9, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.

21. Facebook Post Volume vs.
Engagement Rate for Facebook Posts
Oct 27, 2013 - Nov 9, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.

22. SEO

23. Homepage Title
As of Nov 9, 2013 (Slide 1 of 2)

24. Homepage Title
As of Nov 9, 2013 (Slide 2 of 2)

25. Homepage Meta Description
As of Nov 9, 2013 (Slide 1 of 2)

26. Homepage Meta Description
As of Nov 9, 2013 (Slide 2 of 2)

27. Homepage Meta Keywords
As of Nov 9, 2013 (Slide 1 of 2)

28. Homepage Meta Keywords
As of Nov 9, 2013 (Slide 2 of 2)

29. Moz Domain Authority
As of Nov 9, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

30. Moz External Links
As of Nov 9, 2013
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

31. Moz Domain Authority vs. Moz External Links
As of Nov 9, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

32. Rival IQ is Competitive Intelligence
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