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Rodney John de Souza
Curriculum Vitae – User Experience
777, Pasir Ris Street 71.
#05-416
Singapore 510777
+65 8125 6847 rjdsouza@singnet.com.sg
10+
I was fortunate during my early days as a web designer to
work with experts from different industries. That
experience taught me to analyse business processes and
translate them into user-centric flows which, after much
online trawling, brought me to varies articles about
usability.
I have learnt to look at graphic user interface as functional
UX element of usability; one of the many important
considerations for an improved holistic user experience.
Through workshops, talksand consulting with UX experts,
I have learned to prepare and conduct stakeholders
interviews, focus groups and in-depth user testing.
I have also learned to analyse user test data, develop
wireframes & information architecture, present findings
and recommendations to internal teams as well as
clients.
UX is a collaborative effort that involves teams of different
specialties. The end product should be a great user-
centric product that also meets stakeholders’ vision and
business objectives. That said, I also understand that
products are meant to evolve with user expectations.
UX is an ongoing activity.
15Years in System Integration (SI)
Years in UX
…with on-site projects in Qatar, Oman, Maldives & Australia
(Summary of UX/Usability and UI work)
Spring
Singapore,
EnterpriseOne
Portal
Jan 2015
Apr 2015
NCS Pte Ltd
UX Lead & Creative Consultant
About
Project objectives was to identify useful services & content for
SMEs and how information could be made easier to understand.
Process
Reviewed business life cycles (planning, starting, running and
growing), identified useful services and content for each stage
through stakeholders’ interviews and focus group sessions.
Outcome
Findings from initial UX sessions indicate proposed portal strategy
is aligned with stakeholders’ vision and information architecture
meets users’ expectations.
Worked with
 SME Advisors
 Business Strategist
 Editorial Team
 Creative Team
NCS Pte Ltd
UX Lead, UI & Creative Consultant
About
SC+ was designed to generate reports of students’ performance
using data to monitor academic performance and identify areas
of excellence and timely intervention.
Process
Findings from stakeholders’ interviews and user testing
translated to high-fidelity wireframes & other materiel for ideation
workshops.
Outcome
Identified useful data for various roles required to effectively
engage students; track progress, share information and monitor
students’ overall wellbeing.
Initial dashboard UI concepts were refined to cater for:
 Presenting useful aggregated data
 Easier retrieval/development of reports
 Benchmarked performance data
 Profile attributes
 Attendance scores
 Information sharing among school staff and parents.
Worked with
 School Advisors
 Business Intelligence Specialist
 Back-end Developers
 Creative Team
Ministry of
Education,
School
Cockpit Plus
Dec 2014
Apr 2015
RingMD
Telemedicine
Application
Feb 2016
May 2016
RingMD Global Pte Ltd
UX/UI Designer (Startup)
About
RingMD is a healthcare network that connects patients with
doctors around the world through technology.
Responsibilities
Review current web and mobile interfaces and propose
improvements to UI and IA for better user experience.
Worked with
 Product Manager
 Front-end Developers
 Back-end Developers
 Creative Team
Achievements at Work
Organised onsite usability training
Improved communications with
system developers
Developed & Co-wrote usability
standards & guidelines for NCS
Created awareness of benefits of UX
Adapted eGov models overseas
 Hukoomi, Qatar Government Portal
 Oman Ubar eGovernment Portal
6 awards for UX work 1 service award
 2010, Frontier Award. Oman Ubar Portal
 2011, Service Recognition Award. 10 Years
 2012, Frontier Award. Centralised Display Management
System
 2012, Frontier Award. OneMobility
 2012, Team Award. MyTransport.SG
 2013, Innovation Award. OneTouchTM
 2014, Group Enterprise Gold Award. SPRING Grant
Mobile Application
2014 2016

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Rodney John de Souza
Curriculum Vitae – User Experience
My Methods
Contextual Inquiries
Focus Groups
Card Sort
Affirmation
Diagrams
MORAE
Heuristic Reviews
Quick Tests
basic good excellent
Empathise
With Users
Understand
Stakeholders
I have no problem "fronting clients" as I make it a point to
present findings, as informative as possible, and explain
my rational behind UI recommendations and how UX
best practice come into play.
I conduct varies levels of user research; heuristic reviews
and in-depth user testing; they are part and parcel of data
gathering which is done in collaboration with the
development teams as part of project requirement
gathering.
2012 2014
Singapore
Academy of
Law,
LawNet
Jun 2012
Aug 2013
State
Government
of Victoria,
Australia,
Business
Victoria
Mobile
Jan 2012
Jun 2012
Land
Transport
Authority,
Public
Transport
Digital
Strategy
Dec 2013
Jun 2014
I Work with…
Stakeholders
Creative Teams
System Developers
Front-end Developers
Content Writers and Editors
Change Management Consultants
Business Strategists
UX Consultants
Digital Strategists
Business Intelligence/Data Analysts
Account and Marketing Managers
NCS Pte Ltd
UX Team Member (with OgilvyOne)
About
Public transportation digital strategy to identify areas of
improvement and address current & future expectations of
commuters and road users.
Process
Reviewed digital assets, mobile applications and front-line
processes through stakeholders’ interviews and user tests to
better align LTA’s future vision and commuters’ expectations.
Outcome
Proposed areas where technology could be used to improve
commuting or travel experience for commuters and road users.
The report and accompanying scenario-based presentation not
only looked at UX for digital assets but also how users’ journeys
could be made more “natural” and pleasant by taking into account
different modes of transport and weekday/weekend patterns.
Worked with
 OgilvyOne UX Team
 OgilvyOne Creative Team
 Transport Advisors
 Business Strategist
NCS Pte Ltd
UX Lead, UI & Creative Consultant
http://www.lawnet.com.sg/
About
Singapore Academy of Law set out to make LawNet better by
introducing more intuitive processes and new functions to
address off-line tasks (legal notes, document compiling, etc.)
Process
Data from user testing helped improve the user interface for
searching for legal documents and developing a toolkit panel to
maintain legal notes, tag citations and compile court documents.
Outcome
The revamp took into consideration maintaining a level of
familiarity by keeping the current branding with an interface
designed to be responsive for multiple monitor setup as well as
accessible on tablets in courtrooms.
Worked with
 Legal Advisors
 Domain Users
 Back-end Developers
 Creative Team
NCS Pte Ltd
UX Lead
About
Re-platform of Business Victoria as a mobile application
alternative for users on the move.
Process
On-site stakeholders’ interviews and focus group sessions were
conducted to identify useful mobile services that would
complement services and applications of the main portal.
Outcome
Developed the IA and a series of mobile-centric application
templates for development team.
Worked with
 End Users
 Domain Experts
 Front-end Developers
 Back-end Developers

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Rodney John de Souza
Curriculum Vitae – User Experience
My Tools
basic good excellent
User Interface
Photoshop
Dreamweaver
Illustrator
Guidelines
Web Interface Standards
(WIS)
iOS Human Interface
Guidelines
Android Design
(guidelines)
Other Standards &
Guidelines
Web Content
Accessibility Guidelines
(WCAG)
Wireframing and
Prototyping
Sketch
Experience Design
Balsamiq
2011 2013
Ministry of
Manpower,
Manpower
Enforcement
System
Mar 2012
Jun 2013
Spring
Singapore,
Account
Manager’s
Mobile
Application
Sep 2012
Nov 2013
Supreme
Court
Singapore,
Centralised
Display
System
Aug 2011
Mar 2012
My Skills
basic good excellent
Heuristic/Data Analysis
Persona Development
Interviews
(stakeholders, user-testing)
Wireframing/Sketching
Experience Architecture
Journey Planning/
Storyboarding
Prototyping
(paper, low/hi-fidelity,
graphical)
User Interface Design
NCS Pte Ltd
UX Lead, UI & Creative Consultant
About
Defining a more effective way of coordinating reports and
activities with teams and other branches.
Process
Wireframes, stakeholders’ interviews, user testing and working
with an external vendor, we developed a system for enforcement
monitoring and reporting.
Outcome
Personalised interface to aggregate data based on user roles and
situations; retrieving data from multiple systems for effective
collaboration across departments and branches.
Project delivery included development of UI themes based on
MOM’s core values and aligned with the style guide project.
Worked with
 End Users
 Domain Experts
 Front-end Developers
 Back-end Developers
 External Vendor
NCS Pte Ltd
UX Lead, UI & Creative Consultant
About
Mobile application for Spring Singapore account managers to
manage accounts, appointments and reports.
Process
Conducted stakeholders’ interviews, user testing and observed &
reviewed existing work processes to understand requirements for
a mobile reporting application.
Outcome
A tablet-based system for account managers for meetings &
onsite engagements with their clients; a more productive and
improved reporting process where automation helps with more
mundane but required tasks.
The new application stores & retrieves meeting notes, business
cards, notes for reports and account plans, handles email,
accesses CRM and other 3rd party applications while on the move.
Worked with
 SME Account Managers
 Front-end Developers
 Back-end Developers
 Editorial Team
 Creative Team
NCS Pte Ltd
UX Lead, UI & Creative Consultant
About
Design, development and installation of touchscreen digital
information signage at the ground floor of the Supreme Court and
court room information at the upper levels.
Process
Researched product design & ergonomics of similar displays and
adapted for local context.
Outcome
Interactive information display that caters for wheelchair bound
users.
Worked with
 Front-end Developers
 Back-end Developers
 Product Vendor
 Creative Team

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Rodney John de Souza
Curriculum Vitae – User Experience
Personal Achievements
Participant, Guinness World Records for the
longest club DJ session relay, 9 Aug 2014
http://www.guinnessworldrecords.com/world-records/longest-club-dj-session-
relay
Singapore DJs logo design contest – 1st
prize
Creative direction for Singapore’s first family
genealogy exhibition, “Who Am I? The Joy of
Discovering Your Family History”
https://www.youtube.com/watch?v=Iqg3iMzvEFE&feature=youtu.be
Letter of Appreciation, Interactive CD Project –
Eurasian Association, Singapore
Eurasian Association 80th Anniversary
Commemoration Souvenir Magazine
Interests & Hobbies
Online Games
www.eveonline.com
www.homeworldremastered.com
Catching up with old friends from
entertainment days
www.guinnessworldrecords.com/world-
records/longest-club-dj-session-relay
Movies (drawn towards sci-fi,
action & 3D animation)
The odd logo design now & then
http://news.pap.org.sg/young-pap/about-yp
www.fish-co.com
DIY (if it isn’t broke, I might still
take it apart)
My Tools
(continued)
basic good excellent
Testing
SortSite
Colour Contrast Ratio
Analyser
Photosensitive
Epilepsy Analysis Tool
(PEAT)
UX is not a 9 to 5 thought process. Once ingrained, it runs
almost 24/7.
2010 2011
…user
interaction has
evolved;
context is now
king…
Ministry of
Home
Affairs,
Home Team
Volunteer
Portal
Jan 2011
Oct 2011
Land
Transport
Authority,
MyTransport
.SG
Nov 2010
Mar 2011
NCS Pte Ltd
Usability, UI & Creative Consultant
http://www.hometeamvolunteers.gov.sg/
About
MHA desired a portal to consolidate more effectively, volunteer
programmes across all its branches.
Process
Interviewed stakeholders from different branches as part of the
requirement gathering process and worked closely with the
technical team to maintain the development tool’s upgrading path.
Outcome
Presented wireframes and visual mock-ups of consolidated
content and services across 4 main branches, developed new
information architecture for the new portal and new clean
branding style for the varies volunteer groups under the ministry
while still making it clear to the general public that the system
comes under the umbrella of Ministry of Home Affairs (MHA)
Worked with
 End Users
 Domain Experts
 Front-end Developers
 Back-end Developers
 Editorial Team
NCS Pte Ltd
Usability, UI & Creative Consultant
http://www.mytransport.sg/
About
Portal with information and eServices for all land transport users.
Process
Interviewed stakeholders, commuters and road users as well as
reviewed similar online services during the requirement gathering
phase.
Outcome
New services and companion mobile application based on user
feedback and applied through an interactive user interface with
personalisation options.
Worked with
 End Users
 Front-end Developers
 Creative Team
 Editorial Team