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Startups
  Ryan Junee
    ryan@junee.org
 http://ryanjunee.com
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
Learned
  a Lot
2007: Started Omnisio
Funded by Y Combinator (Winter 2008)
9 months later...
1 year later...
2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
2011: Founded Inporia
Raised $1.3M from top silicon valley investors
Epic Fails Pivots


 12 months      3 months    2 months


                11 months
We are still going (currently 200k users)
Mentoring:




Investing:
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
Your Idea:




             credit: Peter Thiel
What is
  your
passion?
Consumer           distribution,
                     distribution,
   Internet          distribution

  Enterprise       ...
Choose your
co-founder(s) carefully
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
FOCUS
Use Surveys to Decide

  • Google Docs Form + Amazon Mechanical Turk
  • AYTM.com

                                       ...
Landing Page / Smoke Test

                                 •Value Proposition
                                 •Sign Up
 ...
Launch, Press (Mobile example)
Goal: Increasing downloads over a week (= top ranked list)
 1. Monday/Tuesday launch is bes...
Kaleidoscope v1.0 - Not Bad
Kaleidoscope v2.0 - Much Better



                            Featured
                            by Apple
This Morning:



                 Featured
                by Google
Integrate with Social Platforms

                              Pinterest
                                  Organic
       ...
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
Minimize Cycle Time




                 credit: Eric Reis
AARRR!




         credit: Dave McClure
Before Product-Market Fit:
 • Retention (do they come back?)
 • Engagement (time/actions on site)
 • Mobile: reviews/ratin...
Talk to customers!
Easiest

           Simple questions: Qualaroo
           • “What else would you like to see on this page?”
           • “...
After Product-Market Fit:
 • Growth in DAU



                        We are not quite
                          there yet!
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
Single
Sentence


Elevator Pitch   30 seconds


‘Demo Day’       2 minutes


10-slide deck    20 minutes
Elements of a pitch

1. Single Sentence   6. Business Model
2. The Problem       7. Distribution
3. Your Solution     8. ‘...
Fundraising in Silicon Valley
  • Seed Stage: (200K - 2M): Convertible Note
  • Series A (2M - 5M): Equity
Seed Valuations Going Up




                           Source: Fenwick & West
                                    + my es...
My Background



    Idea            Launch             Learn


            Pitch            Exit?



                    ...
Who would you rather be?




     “Companies are bought, not sold”
Acqui-hires in Silicon Valley
             Seed Stage Funding

             Supply of Engineers

             Acqui-hires
...
My Background



     Idea           Launch            Learn


            Pitch            Exit



                      ...
Questions?
   Ryan Junee
     ryan@junee.org
  http://ryanjunee.com
Hackday
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Hackday

  1. 1. Startups Ryan Junee ryan@junee.org http://ryanjunee.com
  2. 2. My Background Idea Launch Learn Pitch Exit? Questions?
  3. 3. My Background Idea Launch Learn Pitch Exit? Questions?
  4. 4. Learned a Lot
  5. 5. 2007: Started Omnisio
  6. 6. Funded by Y Combinator (Winter 2008)
  7. 7. 9 months later...
  8. 8. 1 year later...
  9. 9. 2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
  10. 10. 2011: Founded Inporia
  11. 11. Raised $1.3M from top silicon valley investors
  12. 12. Epic Fails Pivots 12 months 3 months 2 months 11 months
  13. 13. We are still going (currently 200k users)
  14. 14. Mentoring: Investing:
  15. 15. My Background Idea Launch Learn Pitch Exit? Questions?
  16. 16. Your Idea: credit: Peter Thiel
  17. 17. What is your passion?
  18. 18. Consumer distribution, distribution, Internet distribution Enterprise Build and manage Software a sales team Energy, Biotech, Solve hard AI, ... technical problems
  19. 19. Choose your co-founder(s) carefully
  20. 20. My Background Idea Launch Learn Pitch Exit? Questions?
  21. 21. FOCUS
  22. 22. Use Surveys to Decide • Google Docs Form + Amazon Mechanical Turk • AYTM.com Inporia v1.0
  23. 23. Landing Page / Smoke Test •Value Proposition •Sign Up • Facebook • Email • .... Drive traffic with Google Ads, Facebook Ads ... • Wide variation in price • Inporia $2.17/user (Google) • Mobile dating app: $0.10/user (Facebook)
  24. 24. Launch, Press (Mobile example) Goal: Increasing downloads over a week (= top ranked list) 1. Monday/Tuesday launch is best 2. Pre-brief all press (with embargoes) 3. Tech blogs break the news (night before launch) 4. Ask people to re-tweet news 5. Mainstream press articles (launch morning) 6. App review sites (1-2 days later) 7. Paid user acquisition (1-2 days later)
  25. 25. Kaleidoscope v1.0 - Not Bad
  26. 26. Kaleidoscope v2.0 - Much Better Featured by Apple
  27. 27. This Morning: Featured by Google
  28. 28. Integrate with Social Platforms Pinterest Organic Press Facebook
  29. 29. My Background Idea Launch Learn Pitch Exit? Questions?
  30. 30. Minimize Cycle Time credit: Eric Reis
  31. 31. AARRR! credit: Dave McClure
  32. 32. Before Product-Market Fit: • Retention (do they come back?) • Engagement (time/actions on site) • Mobile: reviews/ratings
  33. 33. Talk to customers!
  34. 34. Easiest Simple questions: Qualaroo • “What else would you like to see on this page?” • “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews • Craigslist • 45 mins / $20 Most Information
  35. 35. After Product-Market Fit: • Growth in DAU We are not quite there yet!
  36. 36. My Background Idea Launch Learn Pitch Exit? Questions?
  37. 37. Single Sentence Elevator Pitch 30 seconds ‘Demo Day’ 2 minutes 10-slide deck 20 minutes
  38. 38. Elements of a pitch 1. Single Sentence 6. Business Model 2. The Problem 7. Distribution 3. Your Solution 8. ‘Secret Sauce’ 4. Product Demo 9. Team 5. Market Size 10. Milestones more...
  39. 39. Fundraising in Silicon Valley • Seed Stage: (200K - 2M): Convertible Note • Series A (2M - 5M): Equity
  40. 40. Seed Valuations Going Up Source: Fenwick & West + my estimate
  41. 41. My Background Idea Launch Learn Pitch Exit? Questions?
  42. 42. Who would you rather be? “Companies are bought, not sold”
  43. 43. Acqui-hires in Silicon Valley Seed Stage Funding Supply of Engineers Acqui-hires • ‘Soft landing’ for failed startups • $1M - $2M per engineer • 2 - 4 years vesting • Payback investors (sometimes)
  44. 44. My Background Idea Launch Learn Pitch Exit Questions?
  45. 45. Questions? Ryan Junee ryan@junee.org http://ryanjunee.com
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