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Startups
  Ryan Junee
    ryan@junee.org
 http://ryanjunee.com
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
Learned
  a Lot
2007: Started Omnisio
Funded by Y Combinator (Winter 2008)
9 months later...
1 year later...
2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
2011: Founded Inporia
Raised $1.3M from top silicon valley investors
Epic Fails Pivots
Epic Fails Pivots


 12 months
Epic Fails Pivots


 12 months      3 months
Epic Fails Pivots


 12 months      3 months   2 months
Epic Fails Pivots


 12 months      3 months    2 months


                11 months
Epic Fails Pivots


 12 months      3 months    2 months


                11 months
We are still going (currently 200k users)
Mentoring:




Investing:
Mentoring:




Investing:
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
Figure it out as you go...
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
Your Idea:




             credit: Peter Thiel
What is
  your
passion?
Consumer           distribution,
                     distribution,
   Internet          distribution

  Enterprise       ...
Choose your
co-founder(s) carefully
Accelerator programs

networking       fundraising       mentorship




     http://www.seed-db.com/accelerators
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
FOCUS
Use Surveys to Decide

  • Google Docs Form + Amazon Mechanical Turk
  • AYTM.com

                                       ...
Minimize Cycle Time




                 credit: Eric Reis
AARRR!




         credit: Dave McClure
Before Product-Market Fit:
 • Retention (do they come back?)
 • Engagement (time/actions on site)
 • Mobile: reviews/ratin...
Talk to customers!
Easiest

           Simple questions: Qualaroo
           • “What else would you like to see on this page?”
           • “...
After Product-Market Fit:
 • Growth in DAU



                        We are not quite
                          there yet!
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
Single
Sentence


Elevator Pitch   30 seconds


‘Demo Day’       2 minutes


10-slide deck    20 minutes
Elements of a pitch

1. Single Sentence   6. Business Model
2. The Problem       7. Distribution
3. Your Solution     8. ‘...
Fundraising in Silicon Valley
  • Seed Stage: (200K - 2M): Convertible Note
  • Series A (2M - 5M): Equity
Seed Valuations Going Up




                           Source: Fenwick & West
                                    + my es...
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
Who would you rather be?




     “Companies are bought, not sold”
Acqui-hires in Silicon Valley
             Seed Stage Funding

             Supply of Engineers

             Acqui-hires
...
My Background



    Mind            Idea           Execute


            Pitch          Exit



                         ...
Questions?
   Ryan Junee
     ryan@junee.org
  http://ryanjunee.com
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Startups

  1. 1. Startups Ryan Junee ryan@junee.org http://ryanjunee.com
  2. 2. My Background Mind Idea Execute Pitch Exit Questions?
  3. 3. My Background Mind Idea Execute Pitch Exit Questions?
  4. 4. Learned a Lot
  5. 5. 2007: Started Omnisio
  6. 6. Funded by Y Combinator (Winter 2008)
  7. 7. 9 months later...
  8. 8. 1 year later...
  9. 9. 2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
  10. 10. 2011: Founded Inporia
  11. 11. Raised $1.3M from top silicon valley investors
  12. 12. Epic Fails Pivots
  13. 13. Epic Fails Pivots 12 months
  14. 14. Epic Fails Pivots 12 months 3 months
  15. 15. Epic Fails Pivots 12 months 3 months 2 months
  16. 16. Epic Fails Pivots 12 months 3 months 2 months 11 months
  17. 17. Epic Fails Pivots 12 months 3 months 2 months 11 months
  18. 18. We are still going (currently 200k users)
  19. 19. Mentoring: Investing:
  20. 20. Mentoring: Investing:
  21. 21. My Background Mind Idea Execute Pitch Exit Questions?
  22. 22. Figure it out as you go...
  23. 23. My Background Mind Idea Execute Pitch Exit Questions?
  24. 24. Your Idea: credit: Peter Thiel
  25. 25. What is your passion?
  26. 26. Consumer distribution, distribution, Internet distribution Enterprise Build and manage Software a sales team Energy, Biotech, Solve hard AI, ... technical problems
  27. 27. Choose your co-founder(s) carefully
  28. 28. Accelerator programs networking fundraising mentorship http://www.seed-db.com/accelerators
  29. 29. My Background Mind Idea Execute Pitch Exit Questions?
  30. 30. FOCUS
  31. 31. Use Surveys to Decide • Google Docs Form + Amazon Mechanical Turk • AYTM.com Inporia v1.0
  32. 32. Minimize Cycle Time credit: Eric Reis
  33. 33. AARRR! credit: Dave McClure
  34. 34. Before Product-Market Fit: • Retention (do they come back?) • Engagement (time/actions on site) • Mobile: reviews/ratings
  35. 35. Talk to customers!
  36. 36. Easiest Simple questions: Qualaroo • “What else would you like to see on this page?” • “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews • Craigslist • 45 mins / $20 Most Information
  37. 37. After Product-Market Fit: • Growth in DAU We are not quite there yet!
  38. 38. My Background Mind Idea Execute Pitch Exit Questions?
  39. 39. Single Sentence Elevator Pitch 30 seconds ‘Demo Day’ 2 minutes 10-slide deck 20 minutes
  40. 40. Elements of a pitch 1. Single Sentence 6. Business Model 2. The Problem 7. Distribution 3. Your Solution 8. ‘Secret Sauce’ 4. Product Demo 9. Team 5. Market Size 10. Milestones more...
  41. 41. Fundraising in Silicon Valley • Seed Stage: (200K - 2M): Convertible Note • Series A (2M - 5M): Equity
  42. 42. Seed Valuations Going Up Source: Fenwick & West + my estimate
  43. 43. My Background Mind Idea Execute Pitch Exit Questions?
  44. 44. Who would you rather be? “Companies are bought, not sold”
  45. 45. Acqui-hires in Silicon Valley Seed Stage Funding Supply of Engineers Acqui-hires • ‘Soft landing’ for failed startups • $1M - $2M per engineer • 2 - 4 years vesting • Payback investors (sometimes)
  46. 46. My Background Mind Idea Execute Pitch Exit Questions?
  47. 47. Questions? Ryan Junee ryan@junee.org http://ryanjunee.com
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