Palestra do Rafael Kiso, Diretor de Novos Negócios da Focusnetworks e Consultor de Planejamento Estratégico Digital da MídiaNext, sobre como as Redes Sociais estão mudando a economia e se transformando numa superpotência mundial. Estatísticas atualizadas sobre as mídias sociais em 2012.

7. De volta a 2012, vamos aos fatos
e dados...

13. 901 MM+ monthly active users 80MM+ users
800MM+ monthly users visit site 20MM+ users
306MM+ monthly active users 11.7MM+ users
500MM+ users 3MM+ users
150MM+ users 51MM+ users
115MM+ subscribers 48MM+ blogs
250MM+ users

34. Source: eMarketer; Brandon Hall Group and Covario, “How Does Integration of Social Media Marketing (SMM) Enhance…” May 19,2011
Source: Edison Research and Arbitron, “The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011,” May 28, 2911

35. Source: ROI Research Inc., “S-Net: The Impact of Social Media” sponsored by Perfomics, June 7, 2011; eMarketer

36. • $9.56: (money saved in triggering a fan into a purchase or
other action assuming a constant acquisition cost of $1-per-
click, compared to the cost for a non-fan; calculated by
SocialCode).
• 2 cents: (offer for 500 new fans for $10.51; eBay).
• 57 cents: (offer for 1000 new fans for $57 by this fan-
creating agency).
• $1.07: (the cost of advertising on Facebook that
encourages a user to become a “fan”; Webtrends).
• $3.60: (as a media buy to reach 1 million fans; Vitrue).
• $71.84: (extra amount fans spend vs. non-fans; Syncapse)
• $136.38: (average annualized value of total fan
purchases; Syncapse).
• 20 extra visits to your web site: (vs. one visit from a non-
fan; Hitwise).
Source: How Much is a FAcebook Fan Worth? $10. Or Possibly 2 cents. Business Insider
Source: Why Brands Still Need Facebook “Fans”, AdAge Digital

37. Source: PowerReviews and the e-tailing group, “2011 Social Shopping Study, Brief N: Consumer Research Dynamics, Facebook and Communities
Source: Millward Brown & Dynamic Logic, “The Value of a Fan” prepared for the World Federation of Advertisers (WFA), March 22, 2011

39. The Realtime Report http://bit.ly/yAicJA UOL Tecnologia - http://bit.ly/PqWiwr

40. Coréia do Norte Austrália
Suécia Israel Grécia Chile

47. Google+ e o efeito nos negócios

50. usuários do Google http://bit.ly/Oy3e9r

51. http://on.mash.to/Oy4k4Y

53. http://bit.ly/Oy5rle

62. Source: eMarketer 2011

63. Source:

67. Em Dezembro de 2011, 62,9
bilhões de impressões de anúncios
foram entregues no Brasil,
alcançando 50,8 milhões de
usuários. O destaque foi que o
Facebook apareceu no estudo da
comScore Ad Metrix como o
principal veículo no mês, somando
17,4% de todas as impressões dos
anúncios, enquanto a Netshoes
liderou como principal anunciante
com 2,5 bilhões de impressões.
comScore: Facebook display ads dominate online ad spending in Brazil | News | Rapid TV News http://bit.ly/zdqnbw

75. Source: eMarketer 2011

76. Smartphone Usage Statistics 2012 [Infographic] | AnsonAlex.com http://bit.ly/FPga5Q

77. •
•
–
–
–
•
–
Source: Nielsen October 2011, Pew Internet and American Life Project, Kaiser Family Foundation 2005 Survey, Harvard Business Review 2007
Source: Room 214 and Crimson Hexagon, “Digital Shifts: How New Media is Changing TV,” March 2 2011

78. SocialTimes http://bit.ly/FPi32m

79. nielsen-tablet-smartphone-tv-oct-2011.JPG http://bit.ly/x61CUa

82. Mas o uso desses dispositivos
ainda é baixo... Será?

86. Mobile Life

87. CNET News http://cnet.co/zZLKMQ

88. Source: BIA/Kelsey as cited in press release, March 3, 2011 | Source: Eversave, “Holiday Online Shopping and Daily Deals Websites,” provided to eMarketer ,Nov 11, 2010
Source: JiWire, “Mobile Audience Insights Report: Q1 2011,” May 24, 2011 | Source: eMarketer, May 2011

93. http://www.youtube.com/t/press_statistics

94. Source: Association of National Advertisers (ANA) as cited in press release, Oct 10, 2011
Source: DIGIDAY and YuMe, “State of the Industry on Digital Video,” April 12, 2011
Source: Nielsen “Tops of 2011: Digital”

104. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive

105. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive

106. Portanto...

107. Source: LeWeb, CNET Dec 8 2011

108. Source: eMarketer Feb 2011, U.S. Social Networking Usage: 2011 Demographic and Behavioral Trends

109. Nós estamos testemunhando o
nascimento de uma era
verdadeiramente conectada,
onde redes sociais fazem parte
das nossas vidas através dos
diversos dispositivos online.

112. Social
Prism &
Network
Effect Knowledge
O Social Business é um conceito
Management
que se resume em como uma
empresa pode ser sustentável nos Social
Financeiro
próximos anos em quatro Media
perspectivas corporativas baseada
no Balanced Scorecard: Financeiro,
Clientes, Processos Internos,
Aprendizado & Crescimento, através Aprendizado
&
Átomo
Visão e Clientes
Social
Estratégia
do Átomo Social Digital. Crescimento
http://bit.ly/9azRcN
Crowdsourcing Processos
Internos
Co-
creation
Experience

114. Source: Forrester Research, “Owned Media”

115. Source: Booz & Company/Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results

116. DreamGrow Social Media http://bit.ly/ycHjOQ

117. Source: Econsultancy, “Social Media and Online PR Report 2010” sponsored by bigmouthmedia; Note: n=347; eMarketer
Source: MarketingSherpa, “2011 Social Marketing Benchmark Report, Nov 15, 2011; eMarketer

118. Source: Chief Marketer, “2011 Social Marketing Survery,” Oct 1, 2011
Source: Altimeter, Survey of Social Media Program Managers (Q1-Q2 2011), 140 respondents, all over 1000 employees

119. Source: Booz & Company and Buddy Media, “Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011

122. Obrigado e até a próxima!
Rafael Kiso
rafael.kiso@focusnetworks.com.br
Siga-me: @rkiso