The document discusses the cognitive style of PowerPoint presentations. It argues that while PowerPoint is convenient for presenters, it can negatively impact both the content and audience. This is because the default PowerPoint style results in shortening evidence and thought, breaking up information into minimal fragments, rapid sequencing of thin information, more focus on format over content, and an attitude of commercialism that frames everything as a sales pitch.

1. WHAT IS VISUAL REASONING?
PLAN601E Verbal and visual: Information Graphics (session 3)

2. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

3. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

4. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

5. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

6. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

7. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

8. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

9. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint

10. “PP convenience for the speaker can be costly to both content and
audience. These costs result from the cognitive style characteristic
of the standard default PP presentation: foreshortening of
evidence and thought, low spatial resolution, a deeply hierarchical
single-path structure as the model for organizing every type of
content, breaking up narrative and data into slides and minimal
fragments, rapid temporal sequencing of thin information rather
than focused spatial analysis, conspicuous decoration and
Phluff, a preoccupation with format not content, an attitude of
commercialism that turns everything into a sales pitch.” (p. 4)
the cognitive style
of powerpoint