User Experience: Diseñando una experiencia por y para los usuarios

1. Launch with Confidence User Experience (UX) Diseñando una experiencia por y para los usuarios Presentado por: Rob Montero @rmonteroo [Senior Engineer] #drupalcampmx
2. Roberto Montero 2 Ingeniero Senior: Achieve Internet 10+ años de experiencia en desarrollo web. 5+ haciedo Drupal. Costarricense. Californiando ando.
3. Agenda • ¿Quién es el usuario? • Definiendo al Usuario Final • Definiendo las Interacciones Esperadas • Construyendo para sus Necesidades y Deseos. • Definiendo los Objetivos de Negocios • ¿Cuál es la Meta Final? • Valor para Cada Departamento de la Organización • Elementos que Definen el UX funcional • Sistemas funcionales para el factor ‘wow’ • Consejos finales + Preguntas 3
4. No es una idea abstracta 4 Poniendo al ‘USER’ en User ExperiencePoniendo al ‘USER’ en User Experience
5. ¿Quién es tu usuario? 5 Image idea “to each his own’ or missing a target? Something beautiful that no one can use or wants to use, a ship lost at sea… ¿Lo usarán realmente?¿Lo usarán realmente?
6. Enfoque Láser 6 Image idea: staying focused No pierdas de vista el objetivo: Complacer al usuarioNo pierdas de vista el objetivo: Complacer al usuario
7. Determinando las Metas de Negocio
8. Expectativas 8 Image idea: setting expectations…. ¿Cuál es la meta final?¿Cuál es la meta final?
9. Excediendo expectativas 9 Image idea: exceeding expectations, the complete package, right context Conocer a tu audiencia es claveConocer a tu audiencia es clave
10. Elementos que definen el UX funcional
11. La funcionalidad manda 11 Todos queremos más por nuestro dineroTodos queremos más por nuestro dinero
12. Mejores Prácticas para un UX Significativo 12 ARQUITECTURA DE SITIO & CONTENIDO DIAGRAMACIÓN DE PÁGINAS USERFLOW LÓGICO NAVEGACIÓN INTUITIVA WORKFLOW EDITORIAL EXPERIENCIA MÓVIL INTEGRADA
13. El factor WOW
14. Funcional & Hermoso 18 Image idea: wow, one mans trash is another mans treasure, inner beauty
15. UX Incluído 15 Intuitive Interface Flexible Page Layouts Multilingual Capabilities Mobile Device Optimized
16. El Factor WOW 18 Blow Your Clients MindBlow Your Clients Mind
17. ¡Gracias! 17 17
18. it’s excellence. it’s not magic, 18 Rob Montero Email: rob@achieve.la dgo.to/@rmontero @rmonteroo /in/rmontero
19. Connect with Achieve If you have any further questions or would like to get in touch with Achieve you can do so on these various channels: 19 info@achieveinternet.com linkedin.com/company/Achieve-Internet plus.google.com/+AchieveInternet @AchieveInternet facebook.com/pages/Achieve-Internet
20. Preguntas 20
21. Servicios de Achieve Achieve builds custom enterprise IT management systems to solve the most complex business challenges. Achieve makes integration easy so you can focus on what is most important to your business – your customers. Optimize the performance of your web site or application to increase productivity and streamline operations. Achieve has vast experience in creating global web solutions that far out perform the competition. ‘Going Mobile’ is no longer an option. With Achieve you won’t have to compromise design for utility. Application Development Platform Integration Infrastructure Services Globalization Services Mobility & End User Services
22. Clientes de Media y Entretenimiento clients
23. Algunos Clientes de Achieve clients

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..[add accolades about Rob]
Slow Down! Deep breaths, pause
Get the listeners in the mindset. And cover the Outline for the presentation.
Our focus today is how to….
Understand who were building for.
Understand what their needs are, and figure out what they don’t even know they need.
Plan your work and work your plan. Keep an open mind but a tight grasp on your budget.
Keep the suits happy. Define your business objectives.
The UX transcends the end user, think about your stakeholders and your actual content editors.
UX gets thrown around with very little thought to the actual user. We like to take a thought leadership role with respect to UX when taking on new projects.
Rather than building a site for the production value alone we like to define who the end user is and what is actually valuable to that user.
The point of web development is to deliver a functional, elegant, and memorable experience for the desired user. If the end users are 15 year old Hello Kitty fans your site is going to be completely different than if the target users are chronically ill patients communicating with their doctors on a patient portal.
It is extremely important to clearly define the target end user and their expectations and what is most valuable to them before you even begin web development otherwise you might completely miss the mark, wasting the client’s time and money and creating something that delivers little to no value.
Inflection Point: Pause
Once you discover the end user and have a plan of action stick to it regardless of what the designers come up with. If it is not functional for the end user it is obsolete and dilutes the focus and point of the project.
The end user is the judge, jury and executioner.
We have been doing this for quite a while and our experience really helps us set expectations for our clients. It is important to focus the clients scope and recommend the best strategy moving forward.
That requires asking as many questions from the client as you can such as;
Who is this site for within the organization?
Marketing?
Sales
Internal employee communications
HR…etc
What do you want the site to accomplish?
Increase sales?
Increase online event registration?
Publishing new content rapidly?
Lead generation…etc
Target demographic
Which section is of most importance to you and your business
Ultimate business goals
Now you know what the client wants and who the target audience is, as solution experts it is now your opportunity to deliver something that is functional and exceeds every expectation.
Without the right context your final deliverable can never meet the desired expectations.
There are many elements that go into making a great User Experience and at times the ingredients can become endless and overwhelming, but staying focused on the End Users and the Business Objectives will help you define the best methods to creating an end deliverable that provides the best value for the client. A great UX does not always mean all the bells and whistles available to you as a developer but rather a functional site that users use over and over again.
K.I.S.S
It is important to reiterate that each element is unique to each project but there are some basic principles that we like focus on throughout the course of each development project.
By molding each aspect to the requirements of the client we are able to deliver a meaningful UX to the end user, not just an abstract idea of UX that does not meet the intended objective of the project
We love to ‘wow’ our clients, both visually and functionally. This is how we approach every project with the intent to wow our clients in every facet of the end deliverable.
Building functional platforms that move our client’s businesses forward is our end goal, and our primary focus. We don’t build things like mega menus just for the atheistic appeal or an infinite scroll functionality for the production value we add these elements because it satisfies the needs of the end user. The true beauty of our solutions are in the value they add to the client and their business.
We took our experience and expertise and have created a solution that delivers Functionality and a great User Experience in every platform. We deliver a wow every time we deploy.
Take control of your Content Management System with advanced, yet easy to use, administrative controls.
CoreCONTENT gives your staff the ability to edit page layouts, and content types on the fly.
By using the art of Responsive Design, CoreCONTENT is built to look great on whatever device your audience is using.
Reach a wider audience by speaking on their terms and connecting with them in their language.
Take aways and wrap up
Why should I do this with Drupal, is there a benefit of using Drupal over WordPress?
Achieve focuses on 5 pillars of development
Web application development, building full sites form the ground up as well as enhancing current platforms
We specialize in custom integrations with copious third party platforms from Oracle ERPs to Salesforce, Social Media, Marketing Software, along with many many others
Infrastructure related- we can fine tune an environment to take on any type of traffic load
A 4th of our staff is bilingual and we have done tons of work helping clients expand their reach to an international and multilingual audience. Including the LatinGrammys
We strive to build and architect our solutions in a way that adhere to UX best practices. We have been leveraging Responsive Design for many years to help our clients increase their online presence regardless of which device their users are on.
Along with the Media and Entertainment space we have worked with large healthcare and Life Sciences clients as well as…[next slide]

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