8. SWOT ANALYSIS Major part of the strategic planning tool during the research phase. The Analysis scans internal and external event environment but can proceed to the next step of analysis of the weakness and provide solutions to improve the event planning process.
9. II. Design Brainstorming Mind mapping activities Creative ideas to match goals and objectives. This is accomplish through a needs assessments & analysis The assessment enables you to create an event that closely satisfies the stakeholders. Must be accomplished in the research stage.
10. Creativity Influences Caterer Marketer Writer Entertainment Management Graphic Artist Decorator Musical Contractor
11. III. Planning Involves the use of: Timing: determine how much time you have to act or react before the big day! Space: refers to both the physical space where the event will be held and the space of time between critical decisions pertaining to the event. Tempo: The process must match frame time
12. IV. Event Coordination Coordinating minute by minute activities of the event is based on decision making. Decision methods: Collecting all information consider the pros & cons of your decisions and who it affects. Consider the financial implication of each decisions. Consider the moral and ethical implications of your decision. Make the decisions and don`t look back.
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14. A monitor (person who observe the attendees reactions)
![I. RESEARCH The better research you conduct before your event the more likely your event will be successful. Research Techniques: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)