How to formulate and implement your pivotal social media strategy.

1. Pivotal Social
Media Strategy
How to formulate and implement your
pivotal social media strategy.

2. What is Social Media?
Social media is wave theory.
In physics a wave is a disturbance or oscillation that
travels through space and matter, accompanied by a
transfer of energy.

3. What is Social Media Strategy?
Good social media strategy is throwing stones in the
right small ponds at exactly the right time.
Activism is making waves while forging relationships
and building community.
Social media strategy is activism at its best.

4. What is Your Social Media
Strategy?
Hint: It's not the same strategy as the
person sitting next to you.
Hint: It's not the same strategy as any of
your competitors.
Your pivotal strategy is unique.

5. Find the Pain
Touchpoints and Pain Points - Can social
media solve a pain point or make the
customer experience even better?

6. Know Your Tribe
Ask.
Ask employees too.
Truly listen.
User-Generated Content
"Watch people use your product. See what they say."
-- Seth Godin

7. Social Media Isn't Solo Media
Effective social media strategy must link and
ignite sales, marketing, PR and company
culture.
• Share a common vision and culture
• Long-Term
• All levels of company engaged and informed
• Complete integration - including budget

8. Low Hanging Fruit
Start with the low
hanging fruit and
keep working up.
One tree at a time.
Who is your best
customer? Really?

9. Understand the Family Tree
How are your influencers connected?
Develop customer personas with complete
bios.
Who are your brand ambassadors? Why?
Who/Where are your next generation?

10. Part Scientist Part Missionary
Always test. Never assume. Never rest on
success.
Your community is like a church. Needs to
grow to flourish.
Everyone is a community manager.
Community Host.

11. Social Media is Not Free
But it is very budget friendly. Even with a
limited budget, focusing on true engagement
will be successful.
Be Patient. Focus on Priorities & Strategy.
"Media is not getting cheaper. It's costing less"
-- Seth Godin

12. Never Stop Making Waves

13. Consulting, Social Media Management, Content Creation
Sheri@organicpr.com
(520) 850-9492
Organicpr.com
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