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MAC301 Media Convergence And Mobile Technologies

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Rob Jewitt
Rob Jewitt

The document discusses the trends of digitization and convergence in media platforms. It explains how analogue signals are being replaced by digital formats which allow for more efficient use of bandwidth and cheaper distribution. However, consumers only see benefits when large media companies lose control of copyrights and products, as seen with low-cost music and DVD copies. Convergence enables content to flow across multiple platforms but does not guarantee its promises if companies exaggerate claims beyond what technologies can truly deliver.

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MAC301 [email_address]
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MAC301 Media Convergence And Mobile Technologies

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