The document discusses the importance of appreciation and relationship marketing for building strong relationships with clients that lead to greater customer retention and referrals. It emphasizes that treating customers well through appreciation, gratitude, and creating memorable experiences leads to clients becoming "raving fans" who continue to purchase and refer others. The document also promotes using greeting cards and gifts as a cost-effective way to show appreciation and strengthen relationships on a regular basis.

1. Appreciation & Relationship Marketing Make Stronger Relationships Stronger Bottom Line The Secret to Client Retention & Endless Referrals