Glomerular Filtration rate and its determinants.pptx
DATADECK APRIL 2014
1. When will my employer help
me live a healthy life?
2. Our Team
Lets introduce ourselves...
Robbert Smet Rob Mommer Dennis Knetemann
“If you want to connect with people and be part of their community,
you need to go where the community is.”
Ed Bennett, University of Maryland Medical Center
3. Before
we get
started
Our world is changing...
SOCIETY
CONSUMER
GOVERNMENT AND BUSINESS
We are growing older because of improved living conditions and better medical care
!
Healthcare costs are continuously increasing and on an unsustaibale track
!
Prevention of medical treatments tis of growing importance
!
Big data slimme interpretatie van (grote) hoeveelheden gedeelde data.
!
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!
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Consumers are growing more assertive because of easier access to information
!
The rise of social media and mobile data offer them new opportunities
!
E- and M-health are becoming ever more popular
!
!
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Rising healthcare costs have made consumers more aware of both their lifestyle and wallet
!
Know they have a shared interest in a healthy population
!
Struggle with their approach toward influencing the personal lives of their citizens and employees
5. Deck
DECK is an application that uses consumers online activity to stimulate
them to adapt their lifestyles. DECK offers its users rewards for healthy
activities they show online. DECK offers employers, health insurers and
governments a new instrument to build a relationship with their citizens,
employees and customers. DECK is not a new network, but a way of
making use of lifestyle information people make available on existing
social media.
!
DECK enables its stakeholders to:
•Inform consumers on a healthy lifestyle
•know how your customers, clients and employees live
•Reward consumers for living a healthy life
•Stimulate consumers to live an even healthier life
•Invite consumers to participate in activities
!
DECK is a marketing, information and nudging instrument
... get fit, get rewarded
6. Deck WHY INTERESTING FOR STAKEHOLDERS:
• Inform consumers on products and services they offer for healthy living
• Reward consumers in such a way that costs of an unhealthy lifestyle are
being reduced (lower productivity, sick leave, healthcare expenditures)
• Stimulate consumers to make use of available products and services to
increase their health
• Invite consumers to participate in their sponsored activities
• Build a long lasting relationship with your consumers, clients and
employees
• Gather data on life style patterns of your consumers, clients and
employees (with their consent)
... get fit, get rewarded
7. Market
Who uses social media in the
United States?
180.000.000
users
83.000.000
users
50.000.000
users
45.000.000
users
8. Market
How many people use a
smartphone?
VS
137.500.000
smartphones
EU (G5)
131.500.000
smartphones
NL
6.200.000*
smartphones
* 20% of all smartphones has at least one health related app
installed: 27 million potential users in the United States.
9. Market
Targets Based on an upward trend for smartphone usage and an increasing number
of users of social and mobile apps we estimate the market potential of DECK
to be:
!
United States (within two years 10.000.000 users):
•Q4 2013: 40.000 active users during beta phase
•Q2 2014: 1.000.000 active users (4%)*
•Q4 2014: 2.000.000 actieve gebruikers (8%)*
•Q2 2015: 5.000.000 actieve gebruikers (20%)*
•Q4 2015: 10.000.000 actieve gebruikers (40%)*
!
* Percentages are based on the current population of health related app users.
10. 28% health related help 27% respond to health
experiences of other
users
24% posts on health
related experiences
20% is member of a
health related forum
18% track and share
health related behaviour
17% posting reviews
on medical doctors
16% posting reviews on
medical treatments
16% share video’s on
health related issues
15% posting reviews on
insurers
bron: PWC Social Media Consumer Behavior
Market
What do people share via
social media?
15. health coach
DECK Start living more healthy right now
Deck is your new health coach. Deck analyses your activities,
check-ins and achievements on the social networks you yourself
selected. By doing healthy activities you can gather points that you
can exchange for health gadgets in our webshop.
!
However, Deck is more than just that. Engage in a battle with your
friends, download training schedules from your favorite sporters,
stay up to date on events in your area. What are you waiting for?
Login met Twitter
Login met Facebook
Login met FourSquare
User
E-mailadres
Password Start
16. health coach
DECK Welcome, Michael Updike!
!
Tell something about yourself... My favorite colour under ten is wednesday.
Maniacal mountainbiker, mountainbiker, soccerplayer and runner.
adjust
upload a
background
Choose a background
Connect your networks
Runkeeper is connected
Fuelband is connected
Foodsy is connected
Twitter is connected
Connect Facebook
Connect FourSquare
Your details
Michael Updike
Grasbekersingel 23
Brooklyn
+31634294202
17. My results
50 km 100 km
89
150 km
Michael Updike
My favorite colour under ten is wednesday.
Maniacal mountainbiker, mountainbiker, soccerplayer and runner.
San Francisco, California
Welcome! You have subscribed yourselve for our healthinsurance.
Now start collecting points for all those exciting new gadgets!
Marathon ambitions? You have run 100 miles in one month using
Runkeeper. Keep up the good work!
Muscles! That’s your fifth check-in at the gym this week using
Facebook. Bring on the summer!
Has the NFL already called? Another check-in at your
local football club.
+5
+2
+5
+1
Run! You have subscribed to run the New York Marathon.
Good luck!
+1
more friends
... ...
My friends
My badges
51 12 93 43 65 28 4 32
150 km
+
LOGO
LOGO
......
18. My results
50 km 100 km
89
150 km
Michel van Dijk
Bio Mijn favoriete kleur onder de 10 is woensdag.
Fanatiek mountainbiker, zaalvoetballer en hardloper.
Zwolle, Overijssel
+5
+2
+5
+1
+1
more friends
... ...
My friends
My badges
51 12 93 43 65 28 4 32
150 km
+
LOGO
LOGO
......
Monitor and reward data participants share via social
networks.
Market your products and services and reward
participants.
promote sponsored activities.
Healthy activities will be rewarded with badges. The
more healthy activities you undertake the more
badges you will collect.
Participants can share or compare their activities with
their friends. Who knows, they might even decide to
train together.
Participants decide which social networks this tool can
use. It is not possible to use participants data without
their consent.
Activities will be rewarded with points.
Each participant has his or her own score, which
can be exchanged.
Welcome! You have subscribed yourselve for our healthinsurance.
Now start collecting points for all those exciting new gadgets!
Marathon ambitions? You have run 100 miles in one month using
Runkeeper. Keep up the good work!
Muscles! That’s your fifth check-in at the gym this week using
Facebook. Bring on the summer!
Has the NFL already called? Another check-in at your
local football club.
Run! You have subscribed to run the New York Marathon.
Good luck!
19.
20. Hey, you look great today! That’s five
check-ins at the gym.
+5 points WOEI!
DECK
Deck
Mobile app
23. ANNETTE GERRITSEN
“Deck is a fantastic initiative,
beause I think stimulating
people to live a healthier life is
simply important.”
Silver medal OG2010
1000 meter sprint, speed skating
