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Amazon's evolving business from books to cloud services

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Rob Blaauboer
Rob Blaauboer

Amazon started as an online bookstore but has expanded into many other product areas like media, consumer electronics, and cloud computing. It launched Amazon Web Services in 2006 which offers data storage, computing power, analytics, and other services via web services and has become a large part of their business model. Amazon has transitioned from primarily selling products to also offering various hosting and cloud services to both consumers and other companies.

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From Books to the Cloud – Amazon’s migrating business model B2B Selling Selling 2nd hand Selling Other stuff Selling Selling Books Books Selling Other stuff Hosting Other Stores Selling Books Offering Payment Offering Storage Hosting Amazon Web Services Offering Cloud Computing Selling 2nd hand Own Hard ware e.g. Kindle Selling Other stuff Selling Books Time No. 1 © 2007-2013, Yenlo B.V., Hazerswoude-Rijndijk, The Netherlands - All rights reserved

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