4. Enables our customers’ digital
transformations
Connects architectures to deliver
business outcomes
Creates open environment for
innovation
Opens new opportunities for
services and solutions
Why Software Matters
5. Fast IT: Get to greater business value, faster
Automation, agility,
flexibility to drive
business outcomes
ServicesSoftwareNetwork and
Systems
Integrated Architectures
Cisco’s Differentiation
6. Cisco Software Model
Service
Provider
Transactional
Perpetual | Subscription
Capacity-
Based
Enterprise
Agreements
Deployment
Models
Purchasing
Preferences
Software
Portfolio
Collaboration Security
Analytics &
Automation
Network, Compute, Storage
(Cisco ONE Software)
7. Cisco ONE Software:
A More Valuable and Flexible Way to Consume
Cisco Infrastructure Software
8. What is Cisco ONE Software?
Simple Set
of Solutions
Access to
Innovation
License
Flexibility
9. Example Outcome: Business-Class Wireless Access
Cisco ONE Software
Foundation for Wireless
+ License Portability and Ongoing Innovation
Traditional Model
Necessary Features:
ISE Base
Prime – Assurance
Prime – Lifecycle
AP License
CMX Base
1
2
3
4
5
10. Cisco ONE Software Use Cases
Data Center WAN Access
Enterprise Cloud
Infrastructure
Automation
Converged Data
Center Network
Data Center
Network Automation
Next Generation
Branch
Intelligent WAN
Customized Wireless
Experience
Business-Class
Wireless Access
Scaled & Resilient
Connectivity
Connected
Organization
11. WAN
WAN
Access
Switching Wireless
Data Center
ComputeNetworking
Cisco ONE Software Suites
Advanced
Security
Advanced Security Software and Appliances (Coming Soon)
Advanced
Application
Advanced Capabilities and Applications Software
Core Networking, Security and Systems Software
with Network & Energy Management, ACI
Foundation
12. WAN
WAN
Access
Switching Wireless
Data Center
ComputeNetworking
Technical Services with Cisco ONE Software
Advanced
Security
Advanced Security Software and Appliances
Advanced
Application
Advanced Capabilities and Applications Software
Core Networking, Security and Systems Software
with Network & Energy Management, ACI
Foundation
Software Support Service (SWSS)
Technical Support (Software), Updates / Upgrades,
License Portability, Access to Ongoing Innovation
Smart Net Total Care
Technical Support (Device), Device Replacement
13. In Deployment
Access to ongoing
innovation*
Improved management
At Purchase
Outcome driven
Simplified purchase
Better together pricing
and lower TCO
At Refresh
Lower cost due to license
portability*
Cisco ONE Software Customer Benefits
Across the Entire Lifecycle
* Requires software support service (SWSS)
14. Market Momentum
Worldwide Availability Now!
Software Offers
Cisco ONE Foundation
Advanced Applications
Device Platforms
Nexus 3k, 5k, 6k, 7k, 9k
UCS, x86
ISR, ASR 1k
Catalyst 2k, 3k, 4k, 6k
Wireless Controller / AP
Coming Soon
Software Offers
Advanced Security
Purchasing Models
Subscription-based
licensing
Enterprise License
Agreements
3,000+
customers
30% of
Fortune 100
Companies
17. Cisco ONE Software Use Cases
Data Center WAN Access
Enterprise Cloud
Infrastructure
Automation
Converged Data
Center Network
Data Center
Network Automation
Next Generation
Branch
Intelligent WAN
Customized
Wireless Experience
Business-Class
Wireless Access
Scaled & Resilient
Connectivity
Connected
Organization
18. Intelligent WAN Enables Secure, Campus-Like
Experience at the Branch
Architecture / Use Case Business Capabilities
Interactive Virtual Customer Experience
Distribution of Resource Expertise without
Travel Costs
Uninterrupted Business Operations
Uncompromised Access to Business
Applications & Data
Intelligent WAN
Secure, Campus-Like Experience at the
Branch
19. Intelligent WAN Architecture
Branch
MPLS
Internet
Private
Cloud
Virtual
Private Cloud
Direct
Internet
Access
Internet
Backhaul
Cisco
Cloud
Web Security
Secure WAN Transport Across
MPLS/Internet For Private Cloud/DC Access
Increase WAN Capacity Improve App Performance Scale Security at the Branch
Leverage Local Internet Path For
Public Cloud And Internet Access
Public
Cloud
Hybrid WAN
Transport
20. Connect Your Branches & Campus Over Any Connection – Secure And Cost
Optimized
Comprehensive
Branch Security
Optimized WAN
Usage
WAN over Any
Connection
for
Cost Reduction
Branch Network
Management &
Automation
Intelligent Path
Control Through
Performance
Routing (Pfr)
Integrated
Security (ACL,
Firewall, TrustSec)
Data Compression
& Caching
(WAAS)
Complete
Management
(Prime,
EnergyWise)
Uncompromised
Application
Experience
Application
Visibility
& Control
Cisco ONE
Foundation for WAN
Cisco ONE Foundation for WAN delivers Intelligent WAN
21. How This Will Work in Practice?
Example: IWAN vendor consolidation at Retail Bank
1. Secure connectivity and threat defense: IOS security (VPN, firewall, IPS)
2. Application visibility and WAN optimization: APP (AVC, WAN optimization, MPLS, PfR, etc.) and Prime vNAM
3. Network management: Prime lifecycle, assurance
4. Energy management (JouleX)
What You Get with Cisco
ONE Foundation for WAN
TRADITIONAL CISCO ONE
Support
Product
C2911-SEC/K9 Cisco 2911 SEC Bundle with VPN and Firewall 1 $3,595
RVBD-755M Riverbed Steelhead Appliance + License 1 $14,995
SOLARWIND SolarWinds Management 1 $100
$18,690
Product
C1-
CISCO2911/K9
Cisco ONE 2911 with IP Base 1 $2,695
UCS-E140S UCS-140S Blade Server 1 $3,677
C1F1PISR2900S
K9
Cisco ONE Foundation for WAN 1 $1,600
$7,972
CON-SNT-C1C2911H SMARTNET 8X5XNBD 2911 + IP Base 1 $310
CON-SWSS-
C1F1+R29
Software Support for WAN Foundation
(SWS)
1 $199
Technical Services Support $509
Hardware, Software, and Support $8,481
Support
CON-SNT-C2911K9 SMARTNET 8X5XNBD Cisco 2911 1 $440
RVBD-SUPPORT Support for Riverbed 1 $1,500
SOLARWIND-SP Support for SolarWinds 1 $20
Technical Services Support $1,960
Hardware, Software, and Support $20,650
60% Savings vs. Traditional
$4,900
Value
Priced at
$1,600!
22. How This Will Work in Practice: TCO
Example: IWAN vendor consolidation at Retail Bank
Product
Services
$20.6k
$2K $2K $2K
$20K
0
$10k
$2K
2 5 61 3 4
Services
$20.6k6-Yr
TCO =
$49K
$20K
$10k
1
0
1 3 4 5 62
H/W
Product
$6.9K
$0.5
S/W
Product
S/W Support
$8.5K
H/W
Product
SMARTnet
$0.5 $0.5$0.5
S/W Support
SMARTnet
6-Yr
TCO =
$17.4K
64%
Savings
Traditional Model Cisco ONE
6-Year TCO 6-Year TCO
24. Cisco ONE Software Use Cases
Data Center WAN Access
Enterprise Cloud
Infrastructure
Automation
Converged Data
Center Network
Data Center
Network Automation
Next Generation
Branch
Intelligent WAN
Customized
Wireless Experience
Business-Class
Wireless Access
Scaled & Resilient
Connectivity
Connected
Organization
25. Unified Access Enables Business-Class Wireless Access
Architecture / Use Case Business Capabilities
Role-Based Access to Applications and
Data
Best-in-Class Secure Mobile Access
Uninterrupted Business Operations over
Wireless
Uncompromised Access to Business
Applications & Data
Enhanced Customer Experience with Wi-Fi
Access for Mobile Content
Unified Access
Connect, Secure and Manage Mobile
Experiences for Customers & Users
26. Opportunity is in Mobile
Best in Class Wireless Infrastructure is the Foundation
*http://www.gartner.com/newsroom/id/1862714
IDC Location Based Services: A Promising Customer-Centric Solution 2014
56%
Of Business Leaders Say That Mobile
Strategy is Very or Extremely
Important to Their Objectives*
27. Cisco ONE Foundation for Wireless
Delivers the Unified Access Architecture
Enterprise
Class Wi-Fi
Experience
Identity-Based
Secure Access
Policy
Network
Management
End-to-End Security
Comprehensive
Management For
User, Network and
Application
(Prime)
Industry-Leading
Mobility
Capabilities
(HDX)
Centralized
Identity-Based
Policy
Management
(ISE-Base)
Software-Defined
Segmentation
(TrustSec)
Location Based
Mobile Services
Customizable
Location
Tracking
(MSE-Base)
Cisco ONE
Foundation for Wireless
28. Purchasing Experience
Example: Better Together Pricing
1. WLAN Access Point licenses
2. Network-wide device management (Prime
lifecycle + Assurance)
3. Mobility Services Engine base location
What You Get with Cisco
ONE Suite for Wireless
4. Basic BYOD, 802.1X, guest/employee access
(Identity Services Engine-Base)
TRADITIONAL CISCO ONE
Support
Product
AIR-CT8510-1K-K9 Cisco 8500 Series Wireless Controller 1000 Aps 1 $175,000
L-PI2X-LF-N-1K Prime Infrastructure 2.x - Lifecycle - 1K Device 1 $69,000
L-ISE-BSE-25K Cisco ISE 25,000 Endpoint Base License 1 $45,000
$289,000
Product
C1-AIR-CT8510-K9
Cisco 8500 Series Wireless Controller
1
$40,000
C1FPAIR1000K9 Cisco ONE Wireless: Foundation 1000 $250,000
$290,000
CON-SNT-CT8510K9
SMARTNET 8X5XNBD Cisco 8510 Series 1
$5,200
CON-ECMU-C1FPAI1K
Software Support For Wireless Foundation 1000
$34,000
Technical Services Support $39,200
Hardware, Software, and Support $329,200
Support
CON-SNT-AIRCT85Z SMARTNET 8X5XNBD Cisco 8500 Series Wi 1 $22,750
CON-ECMU-LPI2XL1K
SWSS UPGRADES Prime Infrastructure 2.x -
Lifecycle
1
$13,800
Technical Services Support $36,550
Hardware, Software, and Support $325,550
$450K
Value
Priced at
$250k!
30. Cisco ONE Data Center Compute
Cisco Confidential
Enterprise Cloud
31. Cisco ONE Software Use Cases
Data Center WAN Access
Enterprise Cloud
Infrastructure
Automation
Converged Data
Center Network
Data Center
Network Automation
Next Generation
Branch
Intelligent WAN
Customized
Wireless Experience
Business-Class
Wireless Access
Scaled & Resilient
Connectivity
Connected
Organization
32. Cloud Solutions Need to Deliver …
Comprehensive
Automation Across
Infrastructure
Self-Service User
Experience
Hybrid-Ready
Private Cloud
Accelerate
Application
Development &
Deployment
Automate physical &
virtual across
compute, network &
storage
On-demand seamless
delivery of services
Secure connectivity to
a “choice” of public
cloud providers
Design and deploy
complete application
stacks with a click
End to End Governance
33. Cisco ONE Enterprise Cloud Suite
Delivers Hybrid-Ready Private Cloud
Service
Catalog for
On-Demand
Services
Virtual Network
Service
Automation
Support for
Hybrid
Architectures
Tools to Accelerate
Applications
Hybrid Cloud
Management
(ICF)
For Self Service
Portal and Catalog
(PSC & USCD)
Pre-configured
virtual network
services (VACS)
Out-of-box
Templates
Stack Designer
(PSC w/Stack
Designer)
Policy-based
Infrastructure
Delivery
Infrastructure
Management
Compute,
Network, Storage
(Perf. Manager &
UCSD)
Cisco ONE
Enterprise Cloud Suite
34. Purchasing Experience
Traditional Model
Software & Support
HardwareHardware
Additional Products included in Cisco ONE
- Not priced in the traditional model
- Enable broader capabilities
Software & Support
• UCS Central: Centralized multi-domain management
• UCS Performance Manager: Monitoring and capacity planning
• EnergyWise: Energy consumption visibility
Cisco ONE Software
UCS B200 M3 Blade Server Without CPU, Mem, …
2.90 GHz E5-2690/135w 8c/20 MB Cache/DDR3 …
16 GB DDR3-1866-MHz RDIMM/PC3-14900 …
VIC 1280 Dual-40 Gb Virtual Interface Card
UCS Director
Prime Services Catalog
Virtual Application Container Services
Intercloud Fabric for Business (1 year subscription)
Cisco ONE Enterprise Cloud Suite containing
UCS Director, UCS Central, Virtual Application
Container Services, Prime Service Catalog,
EnergyWise, UCS Performance Manager, Intercloud
Fabric for 1 year
UCS B200 M3 Blade Server Without CPU, Mem, …
2.90 GHz E5-2690/135w 8c/20 MB Cache/DDR3 …
16 GB DDR3-1866-MHz RDIMM/PC3-14900 …
VIC 1280 Dual-40 Gb Virtual Interface Card
Price
Difference
No Change
-40%
35. In Deployment
Access to ongoing
innovation*
Improved management
At Purchase
Outcome driven
Simplified purchase
Better together pricing
and lower TCO
At Refresh
Lower cost due to license
portability*
Cisco ONE Software Customer Benefits
Across the Entire Lifecycle
* Requires software support service (SWSS)
36. Thank You for Attending
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Notas del editor
We plan to bring together our infrastructure software assets into an integrated Offering called the Cisco ONE software platform
Today we will share and get your reactions to:
I. Cisco ONE software platform strategic intent and overview
II. Design Elements and How we have aligned capabilities to the Solution Architectures or use cases we have been driving for quite some time
Dive into economics for the use cases or solution architectures
VI. Our Ask of you and next steps
Our discussion today is focused on offer design (not technology strategy)
Why is this important? Because everything has digital implications. And how do you solve for that? With a comprehensive approach to IT that gives your customers:
• Hardware & network (to connect, secure, analytics),
• plus Software (user experience, intelligence)
• plus Services (expertise, deployment, business architecture)
and enables them to focus on higher order business outcomes through the inclusion of all these IT solutions. They can get to greater business value, faster.
The sum is greater than the whole of its parts: hw+sw+services.
Valuable solutions
Innovation
Flexibility
In this section, we will elaborate on Cisco ONE Software. Cisco ONE software’s value proposition contains 3 benefits
Business value:
IT does not want to piece together point products to deliver a solution for their business.
Cisco ONE addresses their concern squarely by offering simple solution suites to tackle the most relevant IT and business outcomes. The suites are available across DC, WAN, and Access.
It also increases the value of software by making it portable across hardware
It also increases the business value by better together pricing
With Cisco ONE, IT can deliver business value directly.
Agility and innovations
Cisco ONE makes IT more agile by making software portable across hardware.
It also provides an upgrade path from physical form factor to virtual form factor.
It eases management through a single portal for license management
It enables continuous IT innovation by giving access to the latest software capabilities that are made available in the suites. E.g. those customers that have purchased Cisco ONE will get network analytics as it gets added later this year.
Financial Predictability
Cisco ONE gives IT the choice of purchasing and consuming Cisco ONE software as OPEX as well as traditional CAPEX.
Consuming it as OPEX will give customers the predictable cash flows
Now that we understand the benefits of Cisco ONE software, let us talk about what infrastructure software can customers purchase as Cisco ONE.
It is comprises of 3 solution domains – Data Center, WAN and Access
Data center covers both networking and compute (our UCS platform)
Access covers wired switching and wireless
And each domain has 3 logical and consistent solution layers.
Foundation
It includes core networking, security and systems software along with network and energy management.
It supports ACI and we will be adding analytics soon.
Foundation in every domain (data center, WAN and Access) has these capabilities
As the name suggests, this layer lays the foundation for the network and infrastructure
Advanced application
It includes advanced software capabilities
The actual capabilities depend on the solution domain and the next slide will cover them
This layer helps IT to build advanced capabilities on top of the foundation
Advanced security
It includes advanced security software across all the domains
The foundation includes the basic security and this adds on top of that.
Now that we understand the benefits of Cisco ONE software, let us talk about what infrastructure software can customers purchase as Cisco ONE.
It is comprises of 3 solution domains – Data Center, WAN and Access
Data center covers both networking and compute (our UCS platform)
Access covers wired switching and wireless
And each domain has 3 logical and consistent solution layers.
Foundation
It includes core networking, security and systems software along with network and energy management.
It supports ACI and we will be adding analytics soon.
Foundation in every domain (data center, WAN and Access) has these capabilities
As the name suggests, this layer lays the foundation for the network and infrastructure
Advanced application
It includes advanced software capabilities
The actual capabilities depend on the solution domain and the next slide will cover them
This layer helps IT to build advanced capabilities on top of the foundation
Advanced security
It includes advanced security software across all the domains
The foundation includes the basic security and this adds on top of that.
Now that we understand the benefits of Cisco ONE software, let us talk about what infrastructure software can customers purchase as Cisco ONE.
It is comprises of 3 solution domains – Data Center, WAN and Access
Data center covers both networking and compute (our UCS platform)
Access covers wired switching and wireless
And each domain has 3 logical and consistent solution layers.
Foundation
It includes core networking, security and systems software along with network and energy management.
It supports ACI and we will be adding analytics soon.
Foundation in every domain (data center, WAN and Access) has these capabilities
As the name suggests, this layer lays the foundation for the network and infrastructure
Advanced application
It includes advanced software capabilities
The actual capabilities depend on the solution domain and the next slide will cover them
This layer helps IT to build advanced capabilities on top of the foundation
Advanced security
It includes advanced security software across all the domains
The foundation includes the basic security and this adds on top of that.
Now that we understand the benefits of Cisco ONE software, let us talk about what infrastructure software can customers purchase as Cisco ONE.
It is comprises of 3 solution domains – Data Center, WAN and Access
Data center covers both networking and compute (our UCS platform)
Access covers wired switching and wireless
And each domain has 3 logical and consistent solution layers.
Foundation
It includes core networking, security and systems software along with network and energy management.
It supports ACI and we will be adding analytics soon.
Foundation in every domain (data center, WAN and Access) has these capabilities
As the name suggests, this layer lays the foundation for the network and infrastructure
Advanced application
It includes advanced software capabilities
The actual capabilities depend on the solution domain and the next slide will cover them
This layer helps IT to build advanced capabilities on top of the foundation
Advanced security
It includes advanced security software across all the domains
The foundation includes the basic security and this adds on top of that.
The elements of a solution to make hybrid cloud simple are
Service Catalog for On-Demand Services
On-demand services is a primary requirement of a cloud as cloud is a shared resource that is elastic and scalable
The solution should provide user-friendly self-service catalog and usage analytics to IT
It should also have Usage-based metering for cost usage and consumption-level tracking
Infrastucture Configuration & Policy Automation
Automated provisioning of IT services based on the demanded service
The solution should provide end to end automation including policy, physical and virtual infrastructure and applications across Networking, Compute and storage
Workflow Automation
To orctestarte the cloud services
Support for Hybrid Achitectures
Public cloud can be leveraged for offloading of work load during peak times and for scalability
In the world of many clouds, the solution must provide
seamless mobility of workloads between private and public clouds without any lock-in
Consistent security and policy in any cloud
Multi-hypervisor support
For a complete hybrid cloud deployment, the solution must provide broad support for multiple hypervisors