Lecture notes on adopting new technologies in organizations

1. Adoption of New Media
in organizations
Dr.ir. Robert Slagter

2. About me…

3. Outline
• The case: Introducing a wiki for knowledge sharing
• The setting and issue
• Our approach
• Models: Gartner hypecycle and Rogers
• Bottom-up strategy
• Top-down strategy
• Main learnings

4. Case: a wiki for
knowledge sharing

5. Wiki’s in plain English
http://www.youtube.com/watch?v=-dnL00TdmLY

6. Context: a central knowledge group in a bank

7. My assignment
Issue: Assigment:
• Our knowledge centre • Help them introduce
needs to add more a wiki to share
value knowledge
• Other groups don’t
use their services

8. First observations

9. Unless a person from the group came

10. My first intervention

11. As a result

12. The morale

13. Our approach
to the more technical side

14. How to get this team
to start using wiki’s
for knowledge sharing?

15. Steps we took
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Step 3: Experiment with the tool
Step 4: Turn key people into “evangelists”
Step 5: Turn "evangelists" into trainers

16. Step 1: Identify a suitable first user group

17. Step 2: Identify and analyse key people

18. Determine “what’s in it for them?”

19. Step 3: Experiment with the tool

20. Help them use the tool

21. Stimulate unexpected use

22. Gartner hype cycle

23. Gartner hype cycle
Peak of inflated
expectations
Plateau of
productivity
Slope of
enlightenment
Technology
Trough of
trigger
disillusionment

24. Gartner hype cycle
Peak of inflated
expectations
Microblogging Plateau of
productivity
Slope of
enlightenment Tablet
computer
Surface
computers Virtual worlds
Technology
Trough of
trigger
disillusionment

25. Model of Rogers
Early Early Late
Innovators Laggards
adopters majority majority

26. Linking Rogers and Gartner
Peak of inflated
expectations
Plateau of
productivity
Slope of
enlightenment
Technology
Trough of
trigger
disillusionment
Innovators Early Early Late Laggards
adopters majority majority

27. Overcoming the chasm: management support

28. Model of Rogers
Chasm
Early Early Late
Innovators Laggards
adopters majority majority

29. Step 4: Turn key people into “evangelists”

30. Form an active, passionate core team

31. Levels of participation
Outsiders
Passers-by
Read-only members
Active participants
Core members

32. Collect success stories

33. Step 5: Turn "evangelists" into trainers

34. Steps we took
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Step 3: Experiment with the tool
Step 4: Turn key people into “evangelists”
Step 5: Turn "evangelists" into trainers

35. 5 main learnings

36. #1: Focus on personal motivation – not groups

37. #2: Create management buy-in

38. #3: See how the new tool fits existing routines

39. #4: Listen to what is happening

40. #5. Create a way to attract new users…

41. Contact us
www.gridd.nl