1. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013
Augmented Reality & Mobile Experiece
Piccolo Teatro di Milano
Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina

2. Concepts
#1
#2
#3
Invitation
to theatre
Backstage and
unknown facts
Fundraising

3. Concept #1 Invitation to theatre
The actors attending the Piccolo’s accademy
invite people to go to the theatre.
Each show has its own video in which one
of the actors plays a role and invites users
to the performance.
Support:
monthly programming flyer

4. Concept #1 Invitation to theatre

5. link to http://www.piccoloteatro.org
link to the facebook page
videos
Concept #1 Invitation to theatre

6. Concept #2 Backstage and unknown facts
Users can watch backstage photos and videos,
pictures about costumes and scenography
and read about unknown facts.
The aim is to entertain the audience during
the break.
Support: libretto

7. Concept #2 Backstage and unknown facts

8. Backstage
Scenografia
e costumi
Curiosità
Concept #2 Backstage and unknown facts

9. Backstage
Photos
and videos
Photos
Costumes
and scenography
Unknown facts
Concept #2 Backstage and unknown facts

10. Concept #3 Fundraising
3 different level of fundraising:
“Albo d’Oro”, “Piccolo Dono”, “5x1000”.
Piccolo Teatro organizes events and free
conferences for those who help the theatre
grow.
main problems:
few people know about the advantages
the minimum amount is 10€
mainly a middle-age target
flyers are distributed only for a short period
Flyer
videos showing interviews to contributors
and some scenes of the events organized
by Piccolo Teatro
pages explaining what “Albo d’Oro”
and “Piccolo Dono” are
possibility to send an sms donating 2€
Ticket
possibility to send an sms donating 2€

11. Concept #3 Fundraising

12. Concept #3 Fundraising

13. Concept #3 Fundraising

14. Users can send an SMS
donating 2€ by clicking the button.
To create a button to send an SMS
you must sign up in a reserved
website and supply a checking
account number to which money
will be credited.
ex. www.zaypay.com
junglepay.com
Allopass.com
Concept #3 Fundraising

15. Concept #3 Fundraising

16. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013
Thank you
Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina