Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.

1. 30 Lessons in
Wine Communication
for
Italian* Brands
A presentation at Vinitaly 2015 by Reka Haros,
Rebecca Hopkins, Cathy Huyghe,
Robert Joseph and Damien Wilson
* and not just Italian

2. Robert Joseph
Editor at Large, Meininger’s Wine Business Intl,
Director, Robert Joseph Consulting
Partner, Hugh Kevin & Robert Wines.
.
Social media

3. The 2014 US Wine Market
Volume: 341m cases
Value: $35-38bn
Imports: 78m cases
Italian Imports 27m cases
Prosecco up ≥32%

4. Gallo
The Wine
Group Constellation
3 Companies
produce and/or sell
over half the wine in the US

5. Gallo
The Wine
Group Constellation
70% of growth
Came from top 4 companies
Trinchero

6. Seven brands
Barefoot, Sutter Home, Franzia,
Woodbridge by Robert Mondavi,
Yellow Tail, Kendall Jackson,
Beringer
represent
25% of all the wine in the US

7. The US Tobacco and Alcohol Tax &
Trade Bureau processes 130,000
applications for new wine label
approval every year.

8. Your wine is one in 130,000

9. The 10 biggest distributors
Southern, Republic, Charmer
Sunbelt, Glazers, Young’s, Wine
Beverage Group, Martignetti,
Johnson Bros, Allied, Fedway
represent 64% of the US wine market

10. The 3 biggest distributors
Southern, Republic, Charmer
Sunbelt,
represent over HALF the US
wine market

11. THE US DOES NOT NEED YOUR WINE

12. NO ONE NEEDS YOUR WINE

13. IF YOUR WINE DID NOT EXIST
THE PEOPLE DRINKING IT TODAY
WOULD HAPPILY DRINK SOMETHING ELSE

14. Space is Finite: Be Remarkable
Lesson 1

15. If you want to live with your married
lover,
do you propose to move in – and to
create a menage a trois - with them
and their current partner?

16. Or do you insist that your lover
chooses who they want to be with?

17. No retailer, or restaurant has infinite
space in their cellar and on their
shelves and/or list.
To take on your wine, they will have to
get rid of one they already have
and that their staff and customers are
used to and quite possibly enjoy

18. As Robert Haas of California Winery
Tablas Creek says:
Know what makes you distinctive
And focus on it.
There are thousands of wineries that
are competing in the US market.

19. “If you can't reduce what makes you
distinctive down to a few sentences, the
game of telephone -- in which you need to
educate your wholesaler's management,
they need to educate their sales team,
those salespeople need to sell to their
restaurant and retail customers, and those
restaurant and retail buyers need to speak
to the end consumer -- breaks down”

20. So, what makes your wine so special
– and so much better than the one it
is going to replace?

21. The Journey of the Bottle
Lesson 2

22. Even if you have communicated all
of the precious information about
your wine to the wine shop
manager… What happens then?

23. Tell your customers
that my wine is named
after my horse
January 1

24. The
Loser
The manager isn’t here,
but I think it’s something
to do with a horse
June 1

25. The
Loser
Good to drink with
horsemeat? I’ll give it
to George. He’s
adventurous with
foodJune 2

26. The
Loser
June 2- August 5

27. I wonder where
I got this
strange wine
The
Loser
August- 5

28. Don’t just think about the person
who is going to buy your wine. Think
about the person who is going to
drink it.

29. Even if you got the correct
information into the ultimate
consumer’s brain, how sure are you
that she’s going to remember it?.

30. Target
Most normal people
have a limited interest
in wine
And plenty of other things
on their mind
Capturing their
attention isn’t easy.

31. Appropriate Costume
Lesson 3

32. Would you be happy to receive this?

33. Or this?

34. And how about this?

35. Words change their impact, depending
on how they are expressed

37. Different markets like different
packaging. Wine drinkers in Boston
may react differently from ones in
Bologna.
It may even be worth creating a
brand/label for the US

38. Would Italian
consumers buy this
wine?

39. Food is simpler than wine
We know that sandwiches are
cheap and eaten with our hands
– unlike soufflé

40. Two similar looking IGT
Sangioveses. One costs
over 80 times as much as
the other

41. In a logical world, $5 wine would
come in cardboard

42. If you have a range of wines, reflect
the price and quality in the
packaging.

43. Don’t expect your customers to
remember the names and price
hierarchy of your vineyards – or the
daughters after whom you have
named your wines.

44. And, maybe be
adventurous

45. This Paperboy brand was crteated
by my business partner Kevin Shaw
of Stranger & Stranger. It’s doing
really well in the US.

47. This transgressive packaging
attracted interest to Piper Heidsieck.

49. And think of wine as
a gift

51. Those bottles were
on sale in
Frankfurt Duty Free
Which would
you buy?

52. This Penfolds
wine costs
$300 at Sydney
Airport Duty
Free

53. Make Yourself Clear
Lesson 4

54. These bottles
were on sale in
Selfridges in
London

55. But how much
easier is this?
Will a US consumer
know where it
comes from?
Or how it is likely to
taste like? Sweet?
Dry? Rich?
Steely?

56. Most Americans have probably
never heard of your region

57. The Back Label
Lesson 5

58. The
useless
back label

59. What is it made from?
Where was it produced?
Is this
much
better
?
Where is this?

60. What do these words mean?
What does it taste like?

61. Your URL/QR Code
Lesson 6

62. Have you been into the private
rooms here?

64. Nor have I. Because I haven’t been
invited.

65. Do you invite people to visit your
website?
Some people forget to print their
URL? Others print it in very small
type.

66. The Wine Thinker © 2013

67. Wine producers complain that no
one scans their QR Code. What
reason do they give consumers to
do that?

68. The Wine Thinker © 2013

69. The Wine Thinker © 2013
Where’s
the call to
action?

70. This label by Reka Haros, one of my
fellow speakers today, is much
better.

72. Your bottle and your label offer
free/cheap way to communicate with
consumers.
Use them

73. Dr. Damien Wilson BAg.Bus
BWMktg (Hons) MBus PhD
Associate Professor – Dijon School of Wine and
Spirits Business and Programme Head – MSc Wine
Business
Social media

74. EFFECTIVE WINERY WEB PAGE DESIGN –
BY DAMIEN WILSON
Rectifying theWine Sector's fascination with its own
press…
Monday, 23 March 2015 Presented at VinItaly, Verona, Italy

75. OBJECTIVES OF GOOD WEB SITE DESIGN
Hardly anyone has managed to put together a good
website in the wine sector…
"…It's been 15 years since wineries have started using
the Internet as a means to communicate with
customers, we still can't get that right"
- Mike Paul, For the argument against using Social
Media in the wine sector,WineIntelligence debate,
Prowein 2012
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76. GOOD DESIGN ≠ GOOD VISUAL DESIGN
Unfortunately, winery sites strongly focus on the visual design, while best
usability practices are often ignored.
Your website is a tool to connect your business with the world
1. It has to represent your image 24 hours a day, across the globe
So, you also must understand
2. How it is found, and
3. How it is used
Only number 1. is done with any kind of success in the wine sector
But good webpage design attracts viewers, and encourages interaction so
you can measure what your viewers do, and improve the service of your
web-site over time.
76SCHOOL OF WINE & SPIRITS BUSINESS

77. WINE CAN DO BOTH
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77
Here's proof.An
example that conveys a
clear image of the
producer, and is user-
friendly
1. Clear branding
2. Well linked from
related sites
3. Designed for usage
From 2009!

78. TODAY’S VERSION
SCHOOLOFWINE&SPIRITSBUSINESS
78
Recognisable style; Linked to related sites; More
efficient for use
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79. YET MOST OF THE WINE SECTOR ARE DOING
THIS
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79
TAKEN FROM: MOVIESAYINGS
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80. LESSON 7 – DESIGN FOR YOUR AUDIENCE
 Almost nobody has ever heard of you or your wine…
 The Cruel fact is that almost all wine businesses have
poor awareness in consumer's minds
 You, have been making your network in the image of
Spacey’s ‘Devil’
 And you don't believe that because you are surrounded by people who know
you…
 And they tell you how good, and how successful your wines are, or will be…
 Just remind yourself how much of your wine they all actually buy…
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81. LESSON 7 – DESIGN FOR YOUR AUDIENCE
 And these 'colleagues' are familiar to you
 And they don't buy enough, often enough, for enough for you to sell all
you need to sell, at a margin that's profitable in which to sell.
 So, think about how hard it is to sell to those who don't know you
 And most of you are trying to get into new markets
 With different culture, and language, and time, and geography…
 Good luck with that!
 The way to succeed is to learn what your customers (B and C) and web-
site viewers say and do that can help you appeal to them.
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82. LESSON 8 – METRICS
 There are innumerable tools for learning about how well your
web-site is working for your business.
 Don’t get distracted by fancy, expensive ‘all solution’ tools
 If you’re starting out, you need to identify two key benchmarks
1. What are our base-line values
2. How do we compare to others
 Make it something you understand, and will monitor
 The right metrics will depend on your market salience
 Start by generating a set of useful metrics to help you figure out
what works for you
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83. LESSON 9 – MONITORING
 Most wine business lack any sort of market awareness
 Start with your benchmark figures on your level of
awareness (eg…)
 # of mentions over time (google trends)
83SCHOOL OF WINE & SPIRITS BUSINESS

84. LESSON 9 – MONITORING
 Remember that these mentions are for a well-known region…
 What if you come from one that's not well known?
 Then there's your town,
 Your brand, and/or sub-brand
 And the plots of land that some of you like to add to your labels…
 Each adding an extra layer of obscurity to your wine's awareness….
 So, measure, and compare at all levels
 The goal is to start by measuring how well this is all known, and then build
from that point
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85. LESSON 10 – ADAPTATION
 Then look at who/where/when your peer references did well
 Overlay your trend with theirs
 Identify the events that create spikes in mention, and assimilate into
your strategy
 # Chianti v Barolo mentions over time (google trends)
85SCHOOL OF WINE & SPIRITS BUSINESS

86. LESSON 11 – CREATING AWARENESS
 Without you actively
creating awareness for
your wines, consumers
won't discover them
 Learn to utilise the ‘Gravity
principle’
 The closer your market is
to your business, the
greater the effect you have
on it
 Gravity is increased by
having a larger presence
or greater influence
(influence options shown) 86
TAKEN FROM: CHAD BARR’S BLOG
SCHOOL OF WINE & SPIRITS BUSINESS

87. LESSON 12: WEBPAGES AND EMAIL ARE
COMPLEMENTS
 Email, like social media, can be used to drive traffic
to your webpage.
 A webpage is part of a search. So you need to know
how, and for what your viewers are searching.
 Make it easy for your customers to find, and
interact with you (in the way they want to)
SCHOOL OF WINE & SPIRITS BUSINESS 87

88. WHY THIS IS IMPORTANT
 Any good marketer knows these terms, and
 Your business should be recording and measuring
these values over time
 If you don't know what works for you, how do you
know what to do to improve your business?
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89. TO ACTION
To conclude, let’s review the 3 key points that these lessons help you
achieve
1. Despite the protests of your friends and business partners, your
brand's awareness and reputation are substantially smaller than you
realise
2. Find out what, by who, and how frequently your brand is being
mentioned
3. Use these details as benchmarks, and monitor change over time
Implement your finding into a coherent, and consistent brand image,
message, and communications strategy through your website.
This is not that easy to do, and can be time-consuming if you don't know
what you're doing….
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90. ITWEET @WINEBUSPROF
I can be contacted via email or my LinkedIn profile in this QR code.
Twitter users are welcome to contact me at the above address
Now you need to pay some attention to Réka Haros to help you with
your Communication Strategy

91. Reka Haros
Ex Danone Brand Manager, ex Leo Burnett Account
Executive, now doing
wine marketing, communications and business
development at Sfriso Winery.
.
Social media

92. Wine Communications
&
Advertising
@RekaHaros

93. 8 years ago “The break up”
- Consumer divorces Advertising -
• This video was published by Geert Desager on May
2007, just few months after Facebook became
available for the general public
• It perfectly shows the disconnect between
consumers and advertising brands.
• Unfortunately the situation in the wine sector isn’t
different at all.
@RekaHaros

94. Why do you think the consumer
wanted to divorce?
@RekaHaros

95. My next 6 lessons will hopefully
help you focus better on the
what, when, where, how and why
of your wine communication.
@RekaHaros

96. Lesson 13:
Make your communication
a conversation
@RekaHaros

97. A conversation is NOT the same as product broadcasting.
@RekaHaros
Glorification of
the product

98. I wonder why wineries are still advertising and
communicating as we were in the last century.
@RekaHaros

99. Broadcasting
your product is
old fashion
advertising
@RekaHaros

100. Now we are in the age of empowered consumers who choose
the time and place of their interactions with brands!
@RekaHaros

101. So as a brand at a dinner party, would you prefer to be a
guest speaker who walks away after their speech, or
would you rather be an attendee whose interesting
conversations result in a new friendship?
@RekaHaros

102. This is the essence of the digital age advertising!
@RekaHaros

103. Advertising needs to be content that encourages interaction between
brands and its consumers.
You need to join the conversation!
@RekaHaros

104. Lesson 14:
Know your audience and go
after them
@RekaHaros

105. • Ask yourself what kind of customers you want to attract, and make
sure your ads speak to them on a personal level
• Understand their true motivations and their “why-s” behind their
actions
• Don’t create generic ads that do not speak the language or grab the
attention of your potential customers
@RekaHaros

106. Know what forms of advertising work for them
@RekaHaros

107. It is useless to
talk about scents
and aftertastes if
your consumers
are not wine
experts.
@RekaHaros

108. Make it simple for them to
understand your brand
@RekaHaros

109. Instead of saying why they should buy your product, you need
to say why you have made your product for them.
@RekaHaros

110. Lesson 15: Be Authentic
@RekaHaros

111. To be an effective communicator, you must be believed.
To be believed, you must be credible.
To be credible, you must be authentic.
To be authentic, you must be genuine.
@RekaHaros

112. We live in a world where
people can judge brands by
what they do. So being
believed means far more than
being noticed.
@RekaHaros

113. Lesson 16: Engage through
experiences and emotions
@RekaHaros

114. Consumers hate being interrupted by brands, they want to be
engaged and entertained by them.
@RekaHaros
Make your ad a call for action and participation!

115. Like [yellow tail] asking people to tweet their toasts for their
live billboard campaign (2011)
@RekaHaros

116. Another way to engage consumers is by telling a story to which
they can relate. Push the emotional buttons of your audience,
make them have goose bumps!
@RekaHaros

117. Cathy Huyghe’s blog does that to me
@RekaHaros

118. The future of storytelling is story-making
Invite your customers to tell the story of how your
brand is part of their life story!
Enable their stories!
@RekaHaros

119. Barefoot Wines’
Beach Rescue Project
is a perfect example
of engagement
through shared values
- just imagine how many
love stories, new
friendships and funny
stories come out of these
events?
@RekaHaros

120. Lesson 17: Advertise in
the right places
@RekaHaros

121. The right content in the right context
So you must be sick and
tired of hearing “The right
content in the right
context”. But if you care
about reaching your target
audience you better hang-
out where they hang-out.
@RekaHaros

122. Source: Nielsen
@RekaHaros
“Americans now own four
digital devices on average,
and the average U.S.
consumer spends 60 hours a
week consuming content
across devices.”
And where you can make it work
http://www.nielsen.com/us/en/insights/news/2015/connecting-with-the-cosmos-the-total-audience-media-universe.html

123. What Nielsen’s report says about how US citizens
consume content across platforms:
• The average American adult spent
• nearly a week (149 hours 14 minutes) on average
watching traditional television each month
• almost 30 hours using the Internet on a computer
• over 43 hours using any app/web on a smartphone!
• listening to radio was also a resounding 58 hours and 36
minutes.
@RekaHaros
Know where you can reach your target audience!

124. Some platforms may not suit your purpose
@RekaHaros
At the Venice Airport right at the security check point,
people are preoccupied in getting their bags and shoes
back on, they will never look at these ads!

125. Lesson 18: You can only succeed
if you have a well defined
communication strategy!
@RekaHaros

126. It will help you stay focused
on the what, when, where,
how and why of your
communication, but most
importantly will help you in
keeping your consumers in
love with your brand!
@RekaHaros

127. Without it you are just doing business as usual!
@RekaHaros

128. Thank you!
Reka Haros
@RekaHaros

129. Rebecca Hopkins
Rebecca Hopkins is Vice President Communications
& Partner FOLIO Fine Wine Partners.
Social media

130. FOCUS USA:
30 Lessons of Wine Communication
Public Relations
Presented by Rebecca Hopkins | @beckhopkinswine | www.foliowine.com

131. Source: 2013 Tom Wark Fermentation.com
Types of US Wine Press
• Complex market with varying levels of targets & experience
• Wine Critic or Wine Reviewer (eg: Bruce Sanderson)
• Wine Author (eg: Jancis Robinson)
• Wine Writer (eg: Ray Isle)
• Wine Blogger (eg: Alder Yarrow)
• Wine Expert or Wine Authority (eg: Alan Meadows)
• Wine Personality / Influencer (eg: Leslie Sbrocco)

132. Importer /
Agency
Press
Relations
Sample
Submissions
Events &
Sponsorships
Story Pitching
Supplier &
Press 1:1
Estate
Hospitality
Trade Shows
Industry
Association
Participation
What PR Does YOUR Winery Need?

133. Lesson 19:
Relying on Scores
vs Telling Real Stories
@beckhopkinswine | www.foliowine.com

134. “Securing Great Scores CAN’T be that hard?!”
130,000 NEW wines in US market
2,000 – 15,000 + tasted per year
5 outlets = 90% trade voice
RELATIONSHIPS ARE KEY!

135. Source: 2013 Fermentation.com
• Score = One critic’s opinion | One vintage | One wine
• Scores are a tool but NOT a replacement
• Diminishing power of single critic
• Critic preferences & changing influence
• Know your magazines & submission requirements
• It takes time!
Lesson 19: Wine Scores vs. Brand Stories

136. Example: Scoring Magazine Submission Timeline
June
’13
July
‘13
Aug.
‘13
Sept.
‘13
Oct.
‘13
Nov.
‘13
Dec.
‘13
Jan.
‘14
Feb.
‘14
Mar.
‘14
Shipment plan, COLA waiver* & air
freight to US importer
Wines arrive to importer
Send request for approval to wine
magazine
Attain, print & assemble vintage notes
Create SRP/contact stickers for bottles
Create freight shipping form
Make boxes, stickers, pack wines, vintage
notes, & forms
Notify FedEx of pick-up needed, send
shipping form. (
Wine is shipped to magazine
Score Published online & / or print 93
points

137. Lesson 20:
Three points in 30 seconds
@beckhopkinswine | www.foliowine.com

138. • Press attention span is VERY limited
• Make them FALL in LOVE with you!
• Use of video & imagery
• Be concise, clear & consistent
• Be compelling, relevant & timely
Lesson 20: Three points in 30 seconds

139. Lesson 21:
Ditch The “bcc” Pitch
@beckhopkinswine | www.foliowine.com

140. • 80% of PR releases are deleted without being read
• Research your targeted press
• Read their columns
• Understand their focus
• Target your communication
Lesson 21: Ditch the “bcc” Pitch

141. Source: http://www.1winedude.com/the-release-of-your-wine-is-not-news/ Joe Roberts 6/17/2014
Your wine is
released
Your wine release
is news! Bask
in the public’s
fascination.
Your wine release is NOT
news.
That press release makes you
look like an idiot.
Is Your Name
“Brad Pitt”
OR “Angelina
Jolie?” YES
NO
“The Release of your Wine is NOT News”

142. Lesson 22:
Sampling? Save your Money!
@beckhopkinswine | www.foliowine.com

143. Source: 2013 Fermentation.com
• NEVER send samples without asking
• Your agency MUST know state shipping laws
• KNOW What the writer is focused on
• Pre-screened writers = better ROI
• Price, release date & contact details MUST be on bottle
• It takes time!
Lesson 22: Sampling? Save your Money!

144. Case Study: Consumer Press Mailing Timeline
Apr.
‘14
May
‘14
June
‘14
July
‘14
Aug.
‘14
Sept.
‘14
Oct.
‘14
Schedule send as part of marketing activities
Agreement on final vintages, angle/theme of send
Drafts & edit pitch / letter & identify target press
Send pitch to select Trade Press list
Order wines & prepare collateral & shipping materials.
Responses collected & followed up with confirmation of shipment date.
Attain, print & assemble personal letter and vintage notes.
Create SRP/contact stickers for bottles & FedEx needs
Make boxes & sticker bottles. Pack wines, vintage notes, include copy of
approval form.
Notify FedEx of pick-up needed, send shipping form.
Schedule pick up
Wine sent to Press contacts
Press coverage in magazines

145. Lesson 23:
Follow-up, Don’t Frustrate
@beckhopkinswine | www.foliowine.com

146. • “Please don’t call unless I ask you to & don’t be aggressive “
• Press have obligation to their readers & editors (not you)
• Do not assume your interview will become a story
• Every journalist is beholden to someone else
Lesson 23: Follow-up Don’t Frustrate

147. Lesson 24:
Research > Relationship
> Resource
@beckhopkinswine | www.foliowine.com

148. • Identify a core group & NURTURE that relationship
• GOOD relationships take time
• Make the time and effort to meet face to face
• Press Relationships are not friendships
• PR is not free!
• Become a resource beyond your own brand
Lesson 24: Research > Relationship > Resource

149. Cathy Huyghe
Cathy Huyghe writes about the business and politics
of the wine industry for Forbes online.
She is also working on her first book, Hungry for Wine.
Social media

150. Lesson 25:
WIIFY
Social media

151. WIIFY:
What’s In It For You
The YOU is not the Winery.
The YOU is the consumer.

152. Put yourselves in the shoes
of the consumer.
And ask, why would I be
interested in this?
Why would I care?

153. That’s where Social Media Starts.
The best part of social media?

154. It’s SOCIAL.
Meaning the conversation
is a two-way street.
It’s a dialogue.
Not a broadcast.

155. Lesson 26:
YouTube
Social media

156. For younger people, it’s often
the FIRST search.
YouTube is the second biggest
search engine on the internet.

157. Three Goals of YouTube:
1. Instruct
2. Entertain
3. With content that clearly
communicates what’s in it for
the viewer.

158. Examples of Effective YouTube Videos:
• How to make a recipe that pairs great
with your wine
• How to drive to your winery and the
landmarks along the way
• Introducing a new social media
campaign, with a Call to Action as the
last frame.

159. An In-Effective YouTube Video is:
• Airbrushed
• Highly produced
• Perfect pan shots of your vineyards or
someone riding a tractor
Why This is In-Effective:
• It matters to you. But it does not matter
to the consumer. (Remember WIIFY.)
• Perfection isn’t realistic.

160. Lesson 27:
Instagram Impact
Social media

161. Photo-heavy platforms like Instagram
and Pinterest are enormously popular.
Use visuals – video, photos, graphics –
to tell your story.
Visuals bring people to life!

162. Non-wine platforms used to document wine:
• Instagram
• Pinterest
• Facebook
• Twitter
• etc.

163. Wine platforms used to document wine:
• Delectable
• Drync
• Hello Vino
• Vivino
• etc.

164. They are all:
• Community-focused
• Highly interactive
• Usable for research

165. Is Your Label Ready for That?

166. Social media
They permit you to be authentic.
As Reka Haros was when she shared
the challenges of a harvest with her
customers

167. Lesson 28:
Mobile Mobile Mobile
Social media

168. The impact of mobile is only growing!

169. To document and share the wine
experience (as we’ve just seen).

170. And to influence online purchasing
behaviors.
Especially from phones.
Especially while the consumer is
standing in the wine store.

171. Mobile App Example: HelloVino
One of the most downloaded apps
One of the most frequent operations it’s
asked to do – often while the user is
standing in the wine store – is to
recommend a wine to go with a
particular food.

172. Mobile App Example: HelloVino
The most frequent food HelloVino is
asked to pair?
Pizza.

173. Does your wine show up in those
recommendations?

174. Is your website mobile-optimized?

175. Lesson 29:
Listening
Social media

176. Use social media to LISTEN to what
people are saying about your brand.

177. Use social media to LISTEN to what
social communities, critics, and
bloggers are saying about your brand
and the topics that matter to your brand.

178. Different social media platforms are
best used for listening to different
things.

179. Examples:
Facebook: communities like #winelover
Twitter: individuals like Tim Atkin and
Eric Asimov
WeChat: Chinese consumers

180. Lesson 30:
Online + Offline
Social media

181. Nothing Beats Face to Face

182. The Voice of the person who
shows up at an event has to
be the same voice of the
person online.

183. It’s about…
Authenticity
Consistency
Engagement + Dialogue

184. Thank You
Reka Haros @rekaharos
Rebecca Hopkins @beckhopkinswine
Cathy Huyghe @cathyhuyghe
Robert Joseph @robertjoseph
Damien Wilson @winebusprof
Social media

185. Thank You
Reka Haros
harosreka@gmail.com
Rebecca Hopkins
rhopkins@foliowine.com
Cathy Huyghe
huyghe@post.harvard.edu
Robert Joseph
robertjoseph@unforgettable.com
Damien Wilson
dr.damien.wilson@gmail.com
Social media