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Top trends in the application world<br />
Who we are<br />Ryan Weber<br />VP Corporate Strategy<br />Rob Weber<br />VP Business Dev<br />
Founded<br />
How?<br />
FREE<br />FREE<br />
FREE<br />FREE<br />
App market size & growth<br />Social<br />Mobile<br />Desktop<br />Browser<br />
Mobile Apps<br />
iPhone 91% Consumer Usage for smart phones<br />
AppStore over 100,000 apps <br />Over 100,000 11/4/09<br />65,000 in July/09<br />Source: http://brainstormtech.blogs.fort...
Only 5% have over 100,000 Active Users<br />Source:  http://mashable.com/2009/06/25/iphone-apps-admob/<br />
iPhone moved over 2 billion apps, now avg 6.7 million a day<br />
App downloads 75-89% Free vs Paid<br />
Over $13 billion mobile appspending by 2012<br />
Games, Books, Entertainment TOP iPhone Apps by Category<br />
Loyalty by Application Category:  News, Reference, Weather, Health & Fitness<br />
Social Apps<br />
Dependent on strength of social network<br />
Social app revenue sources<br />
Top apps – 8 of 10 Games<br />Source:  http://statistics.allfacebook.com/applications/leaderboard/<br />
Browser Apps<br />
2008 Browser app revenue = $1.75B<br />
Desktop Apps<br />
Retail software sales continue to decline<br />Quarter-Over-Previous Year Quarter by Software Category at Retail, Q2 2009<...
January 2009 Market Visitors <br />3,702<br />2,239<br />3,012<br />1,985<br />5,900<br />Category<br />Visitors %<br />71...
Other trends<br />
The Cloud<br />
Easier development, more portability<br />Mash-Ups<br />AJAX<br />Open Standards<br />Open Source<br />API’s<br />
Line between desktop and mobile is becoming blurred<br />“The Pew Internet & American Life Project released a report claim...
What do you think?<br />
Join the Application Discussion<br />Join W3i Twitter<br />AppNet Group on LinkedIn<br />W3i Newsletter<br />www.W3i.com<b...
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Top Trends In The Consumer Application World

An overview of the top trends impacting consumer applications, which was presented in November, 2009 at Best Buy Headquarters.

Trends covered include mobile apps, social apps, browser add-ons, and desktop apps.

The presentation was meant for marketers and executive types versus developers, although developers would find use out of the presentation too.

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Top Trends In The Consumer Application World

  1. 1. Top trends in the application world<br />
  2. 2. Who we are<br />Ryan Weber<br />VP Corporate Strategy<br />Rob Weber<br />VP Business Dev<br />
  3. 3. Founded<br />
  4. 4. How?<br />
  5. 5. FREE<br />FREE<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. FREE<br />FREE<br />
  10. 10. App market size & growth<br />Social<br />Mobile<br />Desktop<br />Browser<br />
  11. 11. Mobile Apps<br />
  12. 12. iPhone 91% Consumer Usage for smart phones<br />
  13. 13. AppStore over 100,000 apps <br />Over 100,000 11/4/09<br />65,000 in July/09<br />Source: http://brainstormtech.blogs.fortune.cnn.com/2009/03/26/iphone-app-store-30000-apps-but-slowing/<br />
  14. 14. Only 5% have over 100,000 Active Users<br />Source: http://mashable.com/2009/06/25/iphone-apps-admob/<br />
  15. 15. iPhone moved over 2 billion apps, now avg 6.7 million a day<br />
  16. 16. App downloads 75-89% Free vs Paid<br />
  17. 17. Over $13 billion mobile appspending by 2012<br />
  18. 18. Games, Books, Entertainment TOP iPhone Apps by Category<br />
  19. 19. Loyalty by Application Category: News, Reference, Weather, Health & Fitness<br />
  20. 20. Social Apps<br />
  21. 21. Dependent on strength of social network<br />
  22. 22. Social app revenue sources<br />
  23. 23. Top apps – 8 of 10 Games<br />Source: http://statistics.allfacebook.com/applications/leaderboard/<br />
  24. 24. Browser Apps<br />
  25. 25. 2008 Browser app revenue = $1.75B<br />
  26. 26. Desktop Apps<br />
  27. 27. Retail software sales continue to decline<br />Quarter-Over-Previous Year Quarter by Software Category at Retail, Q2 2009<br />
  28. 28. January 2009 Market Visitors <br />3,702<br />2,239<br />3,012<br />1,985<br />5,900<br />Category<br />Visitors %<br />716<br />Games<br />6,331<br />50.7%<br />6,443<br />Aggregator<br />13.4%<br />15,912<br />Business<br />12.6%<br />Social Networks<br />7.2%<br />Utilities<br />5.5%<br />20,777<br />Screensavers<br />2.2%<br />Audio<br />146,668<br />2.2%<br />36,509<br />Video<br />2.0%<br />Design<br />1.3%<br />Education<br />1.0%<br />38,819<br />Wallpapers<br />0.8%<br />Internet<br />0.7%<br />Home<br />0.2%<br />Desktop app volumeby Category<br />
  29. 29. Other trends<br />
  30. 30. The Cloud<br />
  31. 31. Easier development, more portability<br />Mash-Ups<br />AJAX<br />Open Standards<br />Open Source<br />API’s<br />
  32. 32. Line between desktop and mobile is becoming blurred<br />“The Pew Internet & American Life Project released a report claiming that mobile devices will be the primary access point to the Internet by 2020.<br />
  33. 33. What do you think?<br />
  34. 34. Join the Application Discussion<br />Join W3i Twitter<br />AppNet Group on LinkedIn<br />W3i Newsletter<br />www.W3i.com<br />Links on top right corner<br />White Paper on Making Money with Apps<br />Drop Off Card<br />

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