1. THE POWER OF
VIDEO MARKETING
Growing Businesses and Brands
presented by Roberto Blake

2. • How Video Marketing Can Help Your Business or Build Your Brand.
• Common Things Holding You Back from Video Marketing
• How to Create Awesome Video Content
• What Video Platforms Should You Focus On?
• Common Video Marketing Mistakes
• My Super Secret Video Strategy
Let’s begin.

3. Yep... I’m that guy...
I’ve always believed it’s important to
do things rather than just talk about
them. I used video marketing
heavily over the past 2 years to grow
my business and my personal brand.
The results were that I was able to
get higher paying clients, attract new
opportunities including paid writing,
speaking and sponsorship.
It also launched my speaking career.
I grew 50k subscribers and
accomplished this a 2 year period.

4. Grow loyalty and leads.
Video Marketing lets you accomplish quite a bit:
• Gain exposure and brand awareness.
• Qualify leads and build an audience based on interest.
• Get the attention of your target market.
• Engage with our audience and build trust and brand loyalty.
• Become an authority on your subject matter.
• Buy back time you’d spend actively marketing.

5. Stop holding back.
Here is why people say they aren’t video marketing
• Skepticism: this stuff doesn’t work. It’s a gimmick.
• I don’t think our business can benefit from it.
• It takes to much time to do video content.
• What should the videos be about?
• It cost too much money to get started.
• Making videos is too complicated, you need a film degree.
• I won’t look good on camera.

6. Just Create Awesome.
Here is what makes videos awesome:
• Creativity, Consistency and Context.
• Respect your audience and think about them more.
• Give the viewer what they want.
• Focus on Interest, Attention and Engagement.
• Every second counts, don’t waste their time or yours.
• Create an awesome experience.

7. Focus on 4 platforms
Here are the 4 video platforms you should focus on and why:
• YouTube: build a library of content that can be search.
• Facebook: Reach your existing audience and gather data.
• Periscope: Get attention and feedback with live video.
• Blab: Engage directly with your audience face to face.

8. We all make mistakes.
Common video marketing mistakes:
• Over-thinking it: too short, too long, too many effects.
• Not making expectations clear to the viewer right away.
• Failing to optimize videos for search in YouTube.
• Expecting videos to close or convert right away.
• Not being consistent in quality and/or timing.
• Giving up too early in the process.
• Poor audio quality.

9. My secrets revealed...
Here is the secret to my video marketing success:
• Being authentic and treating my audience like they are loyal.
• Knowing how to listen to my audience.
• Showing that I value the relationship.
• Aligning my content and engagement to my goals.
• Establishing a workflow and process to make things simple.
• Paying attention to analytics and data at all times.

10. Video marketing isn’t magic.
Video marketing isn’t magic. In fact
it is a lot of hard work. I’ve made
over 600 videos on my own channel
in the past 2 and a half years and in
the last 16 months I have been pro-
ducing 30-40 videos a month.
Video marketing is an investment in
your time and in your audience.
You can plant seeds that will grow
loyalty and sales but you need to
nurture those seeds and treat every
viewer like they are important,
because they absolutely are...

11. If you want to connect, find me online, I’m everywhere:
• http://youtube.com/robertoblake2
• http://robertoblake.com/blog
• http://twitter.com/robertoblake
• http://facebook.com/robertoblake2
• http://linkedin.com/in/robertoblake
• http://periscope.tv/robertoblake
• http://blab.im/robertoblake
Let’s connect deeper...

12. Create Something
Awesome Today!