Some thoughts on start-up for CSA Projects

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A short presentation to a group of people interested in setting up a Community Supported Agriculture Scheme. It covers very briefly: Some things to think about in a social business plan A step-by-step marketing plan Sources of further support

Business

Step-by-step starting out ,[object Object]

What I’ll cover this morning ,[object Object],[object Object],[object Object]

Who am I and what do I do? ,[object Object],[object Object],[object Object],[object Object],Photo from Ant Smallwood via flickr.com

Business plans should… ,[object Object],[object Object],[object Object],[object Object]

Before you begin - reflect ,[object Object],[object Object],[object Object],[object Object]

DIY market research plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo from shtt! via flickr.com

So there’s need - but is there demand? ,[object Object],[object Object],[object Object],[object Object]

Now you need a plan ,[object Object],[object Object],[object Object],[object Object]

Things you might include in your plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Things you might include in your plan ,[object Object],[object Object],[object Object],[object Object]

A monkey nutshell marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things that might work for you Local events Pay per click ads Ongoing research Website Signage/A Frame Mailshot Networking Business cards Local leafleting Partnerships Stunt Be friendly Flyers/Posters Talk to people Sponsorship Launch PR - good news Blog E-newsletter Word of mouth

Some sources of support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other resources ,[object Object],[object Object]

www.thesocialbusiness.co.uk ,[object Object],[object Object],[object Object],[object Object]

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