More Related Content More from Rob Garner (12) Optimizing for Google Glass, Google Now, and Google Plus at State of Search, DFWSEM, Dallas1. Google+, Google Glass, and Google Now
Rob Garner, Chief Strategy Officer, Advice Interactive Group
November 18, 2013
© Advice Interactive Group, 2013. All rights reserved.
1
2. Introduction
•
•
•
•
•
•
VP of SEMPO International
Founder and past president of the Dallas/Ft
Worth Search Engine Marketing Association
Chief Strategy Officer at Advice Interactive
Working in online marketing for 18 years
Focus on digital marketing strategy, paid
media, SEO, social, content, web
development strategy
Previously worked for Omnicom, iTraffic,
Agency.com, iCrossing, Hearst
© Advice Interactive Group, 2013. All rights reserved.
2
3. SEARCH & SOCIAL–
The Definitive Guide to Real-Time Content
Marketing
•
•
•
•
•
Covers interdependent search
and social concepts
Social signals on search
Quotes and mentions of
many past and present
DFWSEM members
406 pages
Stop by the Advice Interactive
/ Local Site Submit booth to
get one of 40 free copies
© Advice Interactive Group, 2013. All rights reserved.
3
4. Today
01 About Advice Interactive Group
02 Google Now
03 Google Glass
© Advice Interactive Group, 2013. All rights reserved.
4
5. 01 About Advice Interactive Group
© Advice Interactive Group, 2013. All rights reserved.
5
6. ABOUT ADVICE INTERACTIVE
No idea what content you plan to
showcase here…
FOUNDED IN 2009
HEADQUARTERED IN MCKINNEY
INDEPENDENT
2012 & 2013 INC 500 FASTEST
GROWING COMPANIES LIST
STRATEGY, SEO, SOCIAL, WEB DEV,
SOCIAL, PAID MEDIA, CONTENT
© Advice Interactive Group, 2013. All rights reserved.
6
8. Google+ is the “Social Spine” of Google
User Experience
© Advice Interactive Group, 2013. All rights reserved.
8
10. Google Glass is the New Screen
© Advice Interactive Group, 2013. All rights reserved.
10
17. 04 Google Now
© Advice Interactive Group, 2013. All rights reserved.
17
18. Google Now and G+
• Google Now is an intelligent layer
that coordinates multiple services
into contextually useful
information
• Shows up as “cards”
• It is the intelligence engine for
Google Glass
© Advice Interactive Group, 2013. All rights reserved.
18
19. Samples of Various Google
Now Cards
•
•
•
•
•
•
•
•
TV listings
Currency
Public Transit
Nearby Attractions
Place Info
Public Alerts
Stocks
Flight Status
© Advice Interactive Group, 2013. All rights reserved.
•
•
•
•
•
•
•
Hotel Info
Events
Restaurant Reservations
Weather
Breaking News
Appointments
Birthdays
Source and image: SEL, Danny Sullivan
19
20. Google Now Email Schemas
• Emails should be marked up and
formatted properly to be included in
Google Now, and Google Glass
• Current schemas supported:
–
–
–
–
Event information
Flight reservations
Hotel reservations
Restaurant reservations
Source: https://developers.google.com/gmail/actions/google-now
© Advice Interactive Group, 2013. All rights reserved.
20
21. Ex. Email Schemas in Google Search
Package Tracking
© Advice Interactive Group, 2013. All rights reserved.
21
22. Ex. Email Schemas in Google Search
Purchase History
© Advice Interactive Group, 2013. All rights reserved.
22
23. Ex. Email Schemas in Google Search
Flights
© Advice Interactive Group, 2013. All rights reserved.
23
24. Expect to See Many Different G+
Tie-ins to Glassware…
© Advice Interactive Group, 2013. All rights reserved.
24
27. Also a Cinch in Facebook
© Advice Interactive Group, 2013. All rights reserved.
27
29. What Is It Like to Go Everywhere With
Glass, and How Do People React?
© Advice Interactive Group, 2013. All rights reserved.
29
31. I Go Everywhere with Glass
•
•
•
•
•
•
•
School functions
Walmart
Movie theaters
Private country clubs
Casinos
Security lines
Open government meetings
© Advice Interactive Group, 2013. All rights reserved.
31
33. Everyone at my
table was
wondering – what
is that thing on
your head?
© Advice Interactive Group, 2013. All rights reserved.
33
35. Awesome – you
have Glass. How
do you like it?
© Advice Interactive Group, 2013. All rights reserved.
35
36. Oh my god! You just
took my picture…
with your mind!
© Advice Interactive Group, 2013. All rights reserved.
36
44. High-Level Impact of Glass
•
•
•
•
•
•
Google Glass and similar type
hardware is the “new screen,” in
addition to the iPad, mobile, desktop,
etc.
Marketers will have to optimize for
Google Now – meaning context and
proximity, among many other new
factors
Get your local house in order
Start determining your company’s
unique value proposition for Glass
Create your app
Glass is bigger than just email and pics
– it represents the coming
digitalization of the physical world,
with search and social at the core
© Advice Interactive Group, 2013. All rights reserved.
44
Editor's Notes Google Glass nails it through G+, and other social networks