1. TURNINGTHETABLESON MOBILE RECRUITMENT WHAT CONSUMERS WANT
Leela Srinivasan + Rob Humphrey
Tuesday, September 24, 13

2. 144
97
57
#mrec and the devices we use
Tuesday, September 24, 13

3. bragging rights
Tuesday, September 24, 13

4. EarliestAdopter
David Brensilber
bragging rights
Tuesday, September 24, 13

5. Jenny DeVaughn
MostConnectedEarliestAdopter
David Brensilber
bragging rights
Tuesday, September 24, 13

6. Jenny DeVaughn
MostConnected
Cindy McGregor
MostDevices
EarliestAdopter
David Brensilber
bragging rights
Tuesday, September 24, 13

7. Jenny DeVaughn
MostConnected
Cindy McGregor
MostDevices
Ryan Unger
FirsttoIOS7
EarliestAdopter
David Brensilber
bragging rights
Tuesday, September 24, 13

8. 4
xoxoxo
Tuesday, September 24, 13

9. the world has gone mad for mobile
Tuesday, September 24, 13

10. MOBILE RECRUITING IS A BLANK WALL
Tuesday, September 24, 13

11. recruiting leaders are the artists
Tuesday, September 24, 13

12. PROCESS ART
CANDIDATE EXPERIENCE
Tuesday, September 24, 13

13. the data
Tuesday, September 24, 13

14. LINKEDIN ON MOBILE
33% | 30% | 400,000
Tuesday, September 24, 13

15. 11
there are one gazillion smartphones in use
Tuesday, September 24, 13

16. WARNING
PROPRIETARY, NEVER-BEFORE-SEEN DATA
12
Tuesday, September 24, 13

17. 437
350
72
28
Passive
Active
LinkedIn Survey of 800 Professionals
Tuesday, September 24, 13

18. “Which of the following have you ever done on a mobile device?”
Tablet Smartphone
Tuesday, September 24, 13

19. “Which of the following have you ever done on a mobile device?”
Downloaded a
company career app
9%
Uploaded a
resume
22%
23%
Applied
for a job
14%
27%
29%
PROCESS
Tablet Smartphone
Tuesday, September 24, 13

20. “Which of the following have you ever done on a mobile device?”
Downloaded a
company career app
9%
Uploaded a
resume
22%
23%
Applied
for a job
14%
27%
29%
PROCESS
Viewed careers on
company site
Viewed careers on
social site
56% 56%
68%
Viewed careers
in inbox
65%
60%
63%
ART
Tablet Smartphone
Tuesday, September 24, 13

21. Brits outpace the Yanks in mobile career exploring
*especially on tablets
0%
20%
40%
60%
80%
Company site
Applied
Downloaded app
Careers on social
LinkedIn profiles
0%
18%
35%
53%
70%
Company site
Applied
Downloaded app
Careers on social
LinkedIn profiles
Smartphone Tablet
Tuesday, September 24, 13

22. Tuesday, September 24, 13

23. Tuesday, September 24, 13

24. Tuesday, September 24, 13

25. PROCESS ART
M SITE EXPERIENCE
Tuesday, September 24, 13

26. TA Leaders who say their career
site is mobile-optimized:
20% Globally
16% in the US
18
Tuesday, September 24, 13

27. 0%
25%
50%
75%
100%
Current job openings
Culture description
Company history
Benefits
Employee profiles
Culture awards
Blog posts on company life
Video content
When visiting a company's career site via mobile device
what info would be most helpful for evaluating careers?
Tuesday, September 24, 13

28. PROCESS ART
SOCIAL + PROFESSIONAL NETWORKS
Tuesday, September 24, 13

29. 21
no one cares about your app
Tuesday, September 24, 13

30. If they’re not downloading your app
what ARE they downloading?
0%
23%
45%
68%
90%
LinkedIn Facebook YouTube Twitter Monster Indeed Careerbuilder
Jobs UK
Jobs Glassdoor Dice
Job
Search
Which of the following apps have you downloaded to at least one mobile device?
Tuesday, September 24, 13

31. 23
PROCESS ART
InBox
Tuesday, September 24, 13

32. Inbox: do you write for (mobile) web?
• Short sentences
• Short paragraphs
• Why them
• Obvious call to action
• Make every word count
Tuesday, September 24, 13

33. A day in the life
0%
20%
40%
60%
80%
At home before work
During commute
At work
Lunch/coffer break
At home after work
Weekend
Tablet
Smartphone
When are you most likely to research career opportunities?
Tuesday, September 24, 13

34. The so what: think about WHEN
you’re publishing
great career content
Be in their line of sight
Tuesday, September 24, 13

35. PROCESS ART
CANDIDATE EXPERIENCE
Tuesday, September 24, 13

36. Easy Apply vs
Process Headache
28
Tuesday, September 24, 13

37. “I have stopped applying
if their technology isn't up to par
That alone tells you something
about the company's priorities”
Tuesday, September 24, 13

38. Resume requirement a real obstacle
for mobile apply…
0%
10%
20%
30%
40%
No resume stored
Haven't been looking
Customize resume
Needed more time
No interesting job
No mobile apply option
Tried but took too long
Tried but too complex
Went via my network
Why haven't you applied for a job on a mobile device?
Tuesday, September 24, 13

39. …especially for active US candidates
0%
18%
35%
53%
70%
No resume stored Wanted to customize resume No mobile apply Needed more time to think
All
US
all
US
acKve
UK
all
UK
acKve
Why haven't you applied for a job on a mobile device?
Tuesday, September 24, 13

40. Fact:
mobile apply completion rates on LinkedIn are
>50% higher
using the simple apply flow
Tuesday, September 24, 13

41. mobile apply
experience creator OR fuel for frustration?
Tuesday, September 24, 13

42. “It was all easy except down
loading my resume and it
would not take it. I had to
hand deliver one to the
business.”
Tuesday, September 24, 13

43. PROCESS ART
CANDIDATE EXPERIENCE
Tuesday, September 24, 13

44. Post Apply Delight
Connecting online and offline
Tuesday, September 24, 13

45. SMS
Updates
to
Remind
and
Engage
Tuesday, September 24, 13

46. 38
Day
of
Interview
+
Tuesday, September 24, 13

47. 39
krog tunnel ATL
Tuesday, September 24, 13