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8Blogging Goals
to Help Grow
Your Blog
moz.com/blog/seo-for-bloggers-whiteboard-friday
This presentation was inspired by
Rand Fishkin’s Whiteboard Friday
Companies who blog receive more links to their website.
B2B marketers that use blogs receive more leads than those that do...
Attract
New
Audience
Serve
Existing
Community
Earn
Influencers
Amplification
Answer a
Question
Contribute
to an Existing
Conversation
Promote a
Product or
Service
Convince
the Audience
to Your
Perspective
Share
Important
News
Every good blog post should have a goal
and every content marketer or blogger
should understand the role of it.
Visual Marketer
Brand Evangelist Bannersnack
@katairobi
www.robertkatai.com
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8 Different Blogging Goals to Help Grow Your Blog

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Rand Fishkin (MOZ) has talked about nailing the optimization process for a blog posts and he started by telling his audience about the importance of determining the goals. So I designed a Slideshare Presentation about the 8 goals you can have in mind when you are about to write a blog post.
Link: http://www.robertkatai.com/8-blogging-goals/

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8 Different Blogging Goals to Help Grow Your Blog

  1. 1. 8Blogging Goals to Help Grow Your Blog
  2. 2. moz.com/blog/seo-for-bloggers-whiteboard-friday This presentation was inspired by Rand Fishkin’s Whiteboard Friday
  3. 3. Companies who blog receive more links to their website. B2B marketers that use blogs receive more leads than those that do not. 67% 97%
  4. 4. Attract New Audience
  5. 5. Serve Existing Community
  6. 6. Earn Influencers Amplification
  7. 7. Answer a Question
  8. 8. Contribute to an Existing Conversation
  9. 9. Promote a Product or Service
  10. 10. Convince the Audience to Your Perspective
  11. 11. Share Important News
  12. 12. Every good blog post should have a goal and every content marketer or blogger should understand the role of it.
  13. 13. Visual Marketer Brand Evangelist Bannersnack @katairobi www.robertkatai.com

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