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How to Use Instagram Stories for Marketing

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Robert's presentation about Instagram Stories and how marketers can use this tool to leverage their social media marketing strategy. This deck was presented at Webstock 2017 - a conference dedicated for social media marketing and blogging industry in Romania.

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How to Use Instagram Stories for Marketing

  1. 1. let’s talk about STORIES
  2. 2. Robert Katai Content Strategist - Bannersnack Fondator - Instagramology Blogger - www.robertkatai.com
  3. 3. “Your connections with your friends and your family are the thing that make Instagram work. All the data supports that if you follow more friends and engage with your friends, your activity goes through the roof. If you just follow more celebrity content or more interest-based content, that doesn’t move the needle at all.” Kevin Systrom, Instagram
  4. 4. What can you do with INSTAGRAM STORIES
  5. 5. Why do I want to start using Instagram Stories?
  6. 6. ENGAGEMENT
  7. 7. WHAT TO SHARE
  8. 8. STOP DOING ON INSTAGRAM STORIES
  9. 9. DONT’S ON INSTAGRAM STORIES
  10. 10. shot/record on LANDSCAPE
  11. 11. Use the same content on your profile while you are doing takeovers
  12. 12. try to make it look perfect
  13. 13. the best brands on Instagram don’t act like brands
  14. 14. resources www.robertkatai.com blog.instagram.com later.com/blog bannersnack.com/blog
  15. 15. Thanks @katairobi

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