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Data Driven
Innovation
PRESENTED BY: Robin Mack DATE: May 2014
We Want Innovation
You’re the IT Expert…….
2
Option 1: Implement Google Flex Time
3
Option 2: Build a creative office space
Everyone has Ideas
How do I make a viable
business opportunity from
ideas?
4
Ideas, Ideas, Ideas……..
• Estimated 112 million
patents globally
• About 40% will never see
a customer
• If they do go to market,
within 4 years a majority
will fail
5
Test your ideas
6
Option 3: Do what entrepreneurs do
What is Lean Startup?
“Lean Startup is a term trademarked by Eric Ries
and represents a synthesis of Customer
Development, Agile Software Development
methodologies, and Lean (as in the Toyota
Production System) practices.”
Ash Maurya
Running Lean
7
8
Startups are different to my business
I already have
customers
9
Existing companies face different problems
10
What’s different about a start-up?
“A company is a permanent organization designed
to execute a repeatable and scalable business model.”
Opposed to
“a startup is a temporary organization designed
to search for a repeatable and scalable business model”
Steve Blank, Why Companies are Not Startups, 4 March 2014
11
Business model canvas
12
13
How I interpret Lean Startup
14
ReleaseRelease
ReleaseRelease
EvaluateEvaluateProblem/Idea
Identification
Problem/Idea
Identification
Measure
User Testing
Iterations
Sounds easy, right?
15
Here is what we learned
• Know your customers
• Be careful of what the data tells you
(be careful what you ask)
• Use a scientific approach
• Fight the urge for short-term uplift
16
Know your customers
17
Be careful of what the data tells you
• Huge user testing with over
200,000 tests
• Overwhelming results favored the
a specific outcome
Resulted in…….
18
One of the largest
marketing blunders
in history
Use a scientific approach
• Do not look to the data to
tell you something
• Use the data to confirm or
reject what you are testing
for
19
20
Fight the urge for short-term uplift
Your cash cow is great at
providing incremental
revenue,
But
your financial
management will never let
you invest in new
directions
21
Like all great inventors
Expect to fail
Learn from it
.
.
.
Be successful
22
Questions
23

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Data driven innovation

  • 1. Data Driven Innovation PRESENTED BY: Robin Mack DATE: May 2014
  • 2. We Want Innovation You’re the IT Expert……. 2
  • 3. Option 1: Implement Google Flex Time 3
  • 4. Option 2: Build a creative office space Everyone has Ideas How do I make a viable business opportunity from ideas? 4
  • 5. Ideas, Ideas, Ideas…….. • Estimated 112 million patents globally • About 40% will never see a customer • If they do go to market, within 4 years a majority will fail 5
  • 6. Test your ideas 6 Option 3: Do what entrepreneurs do
  • 7. What is Lean Startup? “Lean Startup is a term trademarked by Eric Ries and represents a synthesis of Customer Development, Agile Software Development methodologies, and Lean (as in the Toyota Production System) practices.” Ash Maurya Running Lean 7
  • 8. 8
  • 9. Startups are different to my business I already have customers 9
  • 10. Existing companies face different problems 10
  • 11. What’s different about a start-up? “A company is a permanent organization designed to execute a repeatable and scalable business model.” Opposed to “a startup is a temporary organization designed to search for a repeatable and scalable business model” Steve Blank, Why Companies are Not Startups, 4 March 2014 11
  • 13. 13
  • 14. How I interpret Lean Startup 14 ReleaseRelease ReleaseRelease EvaluateEvaluateProblem/Idea Identification Problem/Idea Identification Measure User Testing Iterations
  • 16. Here is what we learned • Know your customers • Be careful of what the data tells you (be careful what you ask) • Use a scientific approach • Fight the urge for short-term uplift 16
  • 18. Be careful of what the data tells you • Huge user testing with over 200,000 tests • Overwhelming results favored the a specific outcome Resulted in……. 18 One of the largest marketing blunders in history
  • 19. Use a scientific approach • Do not look to the data to tell you something • Use the data to confirm or reject what you are testing for 19
  • 20. 20
  • 21. Fight the urge for short-term uplift Your cash cow is great at providing incremental revenue, But your financial management will never let you invest in new directions 21
  • 22. Like all great inventors Expect to fail Learn from it . . . Be successful 22