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Unleash Your Brand By Robin Low
perception ,[object Object],[object Object]
The Digital Age The Digital Age The Digital Age The Digital Age
are you using   social media? ,[object Object],[object Object]
digital  footprint Internet users are becoming more aware of their digital footprint Most internet users are not concerned about the amount of information available  Most do not take steps to limit that information Fully 60% of internet users say they are not worried about how much information is available about them online  Majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online. 2008 PEW RESEARCH CENTER
I know   you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
why should you  be concerned? HR departments, recruiters, universities are searching the Internet when you Interact with them.  They're looking to: a) validate what your actual resume said b) learn more about you … in a non office environment GOOGLE is a very common tool! In essence, your digital footprint is your resume.
generation Y , the millennials Gen Y, are major drivers of the next three trends.  Uploading audio, video and other media sharing.  Communicate via text-messaging, Twitter and instant-messaging over e-mail.  Keeping in touch with each other online via social-networking sites.
 
why should you be  concerned?
Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.bls.gov  and  World Socialist Web Site
Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Understanding your Digital Footprint
 
 
 
 
 
 
properties of  social media ,[object Object],[object Object]
[object Object],[object Object],[object Object],properties of  social media  (cont)
dynamics of  social media ,[object Object],[object Object],[object Object]
dynamics of  social media  (cont) 2. Collapsed Contexts. In choosing what to say when, we account for both the audience and the context more generally. Social media brings all of these contexts crashing into one another and it's often difficult to figure out what's appropriate, let alone what can be understood. 3. Blurring of Public and Private. These distinctions are normally structured around audience and context with certain places or conversations being "public" or "private." These distinctions are much harder to manage when you have to contend with the shifts in how the environment is organized.
 
google  you ,[object Object],[object Object],[object Object]
google  you ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
YOU ,[object Object]
YOU ,[object Object],[object Object]
 
Personal Branding Personal Branding Personal Branding Personal Branding
[object Object],[object Object],[object Object]
what is  personal branding? ,[object Object],[object Object],[object Object]
why is  personal branding  important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process
[object Object]
[object Object],[object Object]
Personal Branding  consists of three elements: ,[object Object],[object Object],[object Object]
 
Keep it Real ,[object Object]
visibility creates opportunity
 
success   is being   prepared   for  opportunity ,[object Object],[object Object]
[object Object]
 
Networking Tips: ,[object Object],[object Object],[object Object],[object Object]
Networking Tips: ,[object Object],[object Object]
Networking Tips: ,[object Object],[object Object]
Networking Tips: ,[object Object],[object Object],[object Object],-- Stephanie Speisman  "99 Tips for Successful Business Networking."
The dos and don'ts of  effective networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Do's ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do's ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don'ts ,[object Object],[object Object]
Don'ts ,[object Object],[object Object]
Don'ts ,[object Object],[object Object],[object Object]
 
Case Study 1: The story of 2 Engineers.
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Brand perception makes 90 percent of the brand.
Twitter: robin_low Blog:  http://blog.unleashyourbranding.com/   Facebook:  http://www.facebook.com/socialhub   LinkedIn:  http://www.linkedin.com/in/robinlow88   Try out social media There is nothing to be afraid of

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Unleash your brand

  • 1. Unleash Your Brand By Robin Low
  • 2.
  • 3. The Digital Age The Digital Age The Digital Age The Digital Age
  • 4.
  • 5. digital footprint Internet users are becoming more aware of their digital footprint Most internet users are not concerned about the amount of information available Most do not take steps to limit that information Fully 60% of internet users say they are not worried about how much information is available about them online Majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online. 2008 PEW RESEARCH CENTER
  • 6.
  • 7. why should you be concerned? HR departments, recruiters, universities are searching the Internet when you Interact with them. They're looking to: a) validate what your actual resume said b) learn more about you … in a non office environment GOOGLE is a very common tool! In essence, your digital footprint is your resume.
  • 8. generation Y , the millennials Gen Y, are major drivers of the next three trends. Uploading audio, video and other media sharing. Communicate via text-messaging, Twitter and instant-messaging over e-mail. Keeping in touch with each other online via social-networking sites.
  • 9.  
  • 10. why should you be concerned?
  • 11.
  • 12.
  • 13.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24. dynamics of social media (cont) 2. Collapsed Contexts. In choosing what to say when, we account for both the audience and the context more generally. Social media brings all of these contexts crashing into one another and it's often difficult to figure out what's appropriate, let alone what can be understood. 3. Blurring of Public and Private. These distinctions are normally structured around audience and context with certain places or conversations being "public" or "private." These distinctions are much harder to manage when you have to contend with the shifts in how the environment is organized.
  • 25.  
  • 26.
  • 27.
  • 28.
  • 29.  
  • 30.  
  • 31.  
  • 32.
  • 33.
  • 34.  
  • 35. Personal Branding Personal Branding Personal Branding Personal Branding
  • 36.
  • 37.
  • 38.
  • 40.
  • 41.
  • 42.
  • 43.  
  • 44.
  • 46.  
  • 47.
  • 48.
  • 49.  
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.  
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.  
  • 62. Case Study 1: The story of 2 Engineers.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. Brand perception makes 90 percent of the brand.
  • 68. Twitter: robin_low Blog: http://blog.unleashyourbranding.com/ Facebook: http://www.facebook.com/socialhub LinkedIn: http://www.linkedin.com/in/robinlow88 Try out social media There is nothing to be afraid of