I have been invited to present at this year's Born2Global a subsidiary of MSIP (Ministry of Science, ICT, and Future Planning) of Republic of (South) Korea and helping out Korean entrepreneurs and their startups to seed, develop, pivot and succeed in a global market. I will deliver this presentation on 18 December 2013 in Seoul, South Korea. Please leave your feedback; I am very open to constructive criticism.

1. 소프트웨어
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Software:
The Equalizer
Software has and will continue to change the world,
created by Goliath into that of David’s.

2. “A legendary hero is usually the founder of
something—the founder of a new age, the founder of
a new religion, the founder of a new city, the founder
of a new way of life. In order to found something
new, one has to leave the old and go on a quest of the
seed idea, a germinal idea that will have the potential
of bringing forth that new thing.”
-- Joseph Campbell, The Hero with a Thousand Faces

3. Creates the New Economy
Virtual products and services increasing in availability as well as use
Source: The Startup Owner’s Manual by Steve Blank & Bob Dorf

4. Arms the Founder

Mind


Software



The capability of exploiting change as a constant
A tool that changes readily and rapidly
Limitless artificial commodity resource
Machiavellian Luck

Where skill and opportunity meet

5. Implements Power

From





To


Stone Age
Bronze Age
Iron Age
Steel Age
Silicon Age
Now

Software Age
Brute force
Static
Intellect
Dynamic

6. Engine of
Productivity & Advantage

“If you can measure it, you can improve it.”
-- Peter Drucker

Geared to do anything the engineer seeks

Key to success for any business bold enough

7. True Global Equalizer

Established, big businesses





Focus on execution of existing products/services
Profit-driven
Tools crafted in Steel & Silicon Ages
Compete everywhere
New ventures/start-ups




Focused on and pivoting with “the search”
Growth-driven
Tools crafted as needed; agile
Compete anywhere
The next Google, Amazon, Apple, Twitter, Facebook could be right in this room

8. Opportunities Abound

Same software and processes available to
existing software giants

Yet major innovations stem from start-ups

Start-ups have rewritten our daily lives in
business and at home
Software is David’s stone to Goliath’s big, established business.

9. Opportunities Abound

Growing rift between “enterprise software”
and “open source/standard software”



Focus on mobile/social/analytics to “anyware”
Traditional yielding to modern agile
Software does not “rust”
IBM & Amazon use software to reinvent itself

10. Culture Mitigates Risk



Know that software can do anything
Willing to take the risk to deliver innovation
Tailored to


Modern engineer / consumer (work/home)
Anyone can do it

Accept change as only constant

11. Software as THE Key
… to innovation success …
 Consumers & Employees
want their lives made easier
 Businesses want to increase
profits
 Exploit agile development to
craft software to deliver

12. Thank you
Feel free to contact me at:
rob@thehackerati.com
http://about.me/robmarano
or
visit us at
http://www.thehackerati.com