Design thinking for emerging market growth
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Design thinking helps create competitive advantage by placing a user-centric approach on identifying needs and finding innovative ways to meet those needs. This slide deck describes an approach to collaborating with stakeholders and determining market development needs. It touches on the high level approach required to co-create growth in emerging markets by researching, ideating and prototyping market development models that will support economic development and help in generating sustainable employment opportunities. By supporting an design thinking innovation lead culture, economies are better placed to generate change.
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Design thinking for emerging market growth
- 1. Design Thinking for emerging market growth HOW TO BUILD A GROWTH STRATEGY THROUGH DESIGN LED INNOVATION
- 2. Creo: Background and Experience 1. Program Managed the Design Strategy for the Western Cape (Western Cape Department of Economic Development ) - 2012 2. Developed the Strategic Business Plan for the Cape Craft Design institute - 2013 3. Working with the City Of Cape Town to implement a customer centric approach to deliver greater impact -2013 4. Set up the strategic framework and approach for a Design Hub / Park in Cape Town to catalyse innovation- 2013 5. Developed the Strategic Plan and Logical Framework for the Cape Town Fashion Council - 2013
- 3. A collaborative approach to strategic value generation Implementation: Facilitating and reviewing the strategic plan Ideation: Brainstorm systemic interventions and build strategic plan Collaborative Deep Dive: Stakeholder approach to identify desirable outcomes Global review: What is being done around the world Local Research : Develop current situation understanding with stakeholders
- 4. Sample of questions to understand 1. What research has already been performed? 2. What are the key sector challenges? 3. What is the current SWOT for the sector 4. What are the gaps that are preventing industry growth? 5. Who are the key stakeholders in the industry? 6. What are the sector differentiators and current competitive advantage if any? 7. What is the industry make-up (revenue, employees, location etc) ? 8. How does this compare to those of other emerging markets?
- 5. Taking it forward Research what is already in place and working well Identify key stakeholders and work with them to build momentum Strategy should identify current strengths to leverage small wins – prototype early Design a triple helix approach to build change
- 6. Building rigour and agility Support strategic activities with data Develop a long term vision supported by goals and objectives Sector development agencies (Incubators and accelerators) Policy Build a logical framework framed geared towards outcomes Implement a Plan- Do – Study – Act review cycle to adapt to impact and change Monitor and evaluate as milestones are reached
- 7. Contact Robert Bloom Cel - + 27 72 549 2190