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Crafting the mobile experience

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This is the presentation I gave at DX3 Canada on Crafting the mobile experience. Sorry - no videos included.

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Crafting the mobile experience

  1. 1. CRAFTING THE MOBILE EXPERIENCE
  2. 2. @robwoodbridge do it
  3. 3. TRADITIONAL HYPE CYCLE
  4. 4. The MOBILE HYPE CYCLE current mobile experience being offered
  5. 5. 2,000,000 apps
  6. 6. We check this thing ! ! 150 41 times !per day apps
  7. 7. TIME IS MOBILE
  8. 8. we install 41 apps on average
  9. 9. but we use 6 apps regularly
  10. 10. USE IT AS OUR 60% 60% 1st SCREEN
  11. 11. WE USE IT EVERYWHERE
  12. 12. CHASING DOWNLOADS = CHASING DEATH
  13. 13. KEITH TEARE founder of mobile social network just.me ON GAINING 5000 USERS FOR HIS APP “It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”
  14. 14. CRAFTING THE MOBILE EXPERIENCE INTENT CONTEXT CONTENT ACTION DELIVER
  15. 15. CRAFTING THE MOBILE EXPERIENCE INTENT What should your customers be able to do? CONTEXT Where / when / how should they do it? CONTENT What should they see? ACTION What do YOU want them to do? DELIVER How should they do it?
  16. 16. New LOB EXTEND LOB Promotion or New prod uct Loyalty 1 2 3 4 5 Intent Context Content Action DELIVER eg. - gather information - to sell/purchase - reviews - feedback eg. - location - time of day - tone - importance - frame of mind eg. - timely - short vs long - sales? - promotion? - information? eg. - buy - click - sign up - redeem - call / directions eg. - app / mwww - SMS / email - notifications - geofence - podcasts? - video? - beacon?
  17. 17. WE USE IT EVERYWHERE
  18. 18. Think of a way you can start without building a thing
  19. 19. To see more about Twist, watch episode #452 on UNTETHER.tv
  20. 20. BLAKE SIRACH VP DESIGN WILLOW TREE APPS Based on UNTETHER.tv episode #447
  21. 21. JACQUELine THONG See more about UBIQI HEALTH on UNTETHER.tv episode #423
  22. 22. NAILING “THE REASON” OFFLOADS OVERLOAD
  23. 23. Mobile is a revenue channel
  24. 24. embed b2r video
  25. 25. Thank you! rob@UNTETHER.tv

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