1. LinkedIn
Leveraging
Karen
Richards
Word
of
Mouth
Marketing
Strategist

2. What
is
LinkedIn

3. Top
3
Reasons
to
Use
LinkedIn
! Get
a
new
job
! Network,
build
relationships
and
career
! Showcase
your
expertise

4.
Complete
your
profile
a. Photo
b. Summary
c. Work
Experience
d. Recommendations
e. Endorsements
f. Projects,
volunteering,
awards
g. Resume

6.
Optimize
your
profile
a.
Key
words
SEO
b.
Connections
c.
Recommendations
d.
Activity

8. Optimize
your
exposure
! Increase
your
network
of
LinkedIn
connections
! Follow,
join
and
participate
in
Groups,
Associations,
Companies
! Status
updates
and
sharing
articles/updates
from
others
! Etiquette
of
using
LinkedIn

9. Optimize
your
exposure

11. Tips
! Turn
off
‘Broadcast
updates’
in
settings
while
updating
profile
! Send
a
personal
note
with
every
LinkedIn
invite
! Connect
with
people
on
LinkedIn
asap
after
meeting
in
person
with
tailored
note
! Have
at
least
3
Recommendations
from
relevant
sources
on
your
profile
! If
you
are
serious
about
a
new
job
update
your
profile
and
Upgrade
on
LinkedIn

12. Tips
! Never
ask
for
a
recommendation
from
someone
you
don’t
know
or
have
never
worked
with
! Update
your
‘status’
at
least
once
every
month,
‘Like’
or
comment
on
others’
status
or
comment
in
groups
to
remain
on
connections’
radar
–
business
ONLY
! Follow
companies/groups
you
are
interested
in,
send
messages
to
recruitment
staff
or
invitations
to
like-­‐minded
positions
within
company
! Get
the
App

13. Summary
! Have
an
updated,
completed
profile
! Increase
your
network
of
like-­‐minded
LinkedIn
connections
! Optimize
your
exposure
! Be
aware
of
etiquette

14. Questions?
Karen
Richards
Word
of
Mouth
Marketing
Strategist