In this day and age, it’s vital that you connect with potential clients online. Having the right content on your website can drive traffic to your firm and help you capture new leads. So what kind of content? When it comes to SEO, Google favors concise short-form web videos. In other words, using online videos for marketing is critical. In this webinar, you’ll learn about the importance of connecting with possible clients online and how using videos for marketing can help you reach more prospects than ever before.

1. Connecting in the
Digital Age
Corey Saban
THELAW.TV
561-626-9809

2. "Why would anyone watch a music video?"
• MTV debut in 1981.
• Limited audience.
• Doubt, but MTV in 90% of U.S. homes.
• "Video killed the radio star" first video
ever played.
• Nothing has changed!

3. Information was harder to find.

4. From warrior to word perfect.
Somewhere, something went terribly wrong.

5. Your Presenter
• Emmy-nominated and Associated Press
winning formerTV journalist.
• Co-FounderTHELAW.TV
• Florida Bar Member benefit.
• Help you engage with affordable web video.
• We provide the questions your prospects
want answered.
Corey Saban
THELAW.TV

6. We connect differently.

7. Everyone Googles everything...

8. And so do your prospects no matter their age.

9. You must embrace technology.

10. Sites without video lose prospects.

11. Often too text heavy.

12. Consumer Habits
• Having a website is not enough.
• If it's static, your prospects leave.
• Less people reading, want quick sound bites.
• What can you do for them?
• Q & A videos turn prospects to clients.
• Source: Fortune Mag.

13. The more content, the better.

14. Popularity of web video.

15. Why video matters?

16. Average 52 seconds on lawyer's website.

17. More time with videos = higher rank in the search engines.

18. Videos on web pages increase conversion by 86%.

20. Educate:
Q&A videos are the best way to convey a lawyers
knowledge and personality.

21. Firms turn this written info...

22. Into a short form web video.
• (insert embedded video)

23. What should I know about videos?
• You are establishing credibility.
• Information has to be explained conversationally.
• One thought per video, with numerous follow up videos.
• Be brief 80 seconds or less.
• Generic background brings attention on you.
• The right content boosts your Google rank.
• You want video with the text underneath.

25. Dozens of short videos in each area.

26. The right content with video & text.

27. The right content in video boosts rank.

28. We all search differently.

30. Google loves video.
• Web video boosts your website's
chance of being found on page 1
of Google search by 53x.
•78% of marketers say web video
had direct impact on business.
• Source:TechCrunch/Animoto

31. Your firm relies on referrals.

32. Video adds credibility.
82% of people say
watching an online video of a product or professional makes
them more confident in purchasing decisions.

33. Small PI firms leveling playing field.

34. One video per page with transcription underneath.

35. First organic search!

36. Newspapers on life support.
• Subscriptions at lowest levels since
2009.
• Ad revenue down, workforce shrunk,
consolidation (Scripps, Journal,
Gannett).
• The NewspaperAssociation of
America stopped releasing industry
wide revenue data.
• Source: Pew Research

37. WSJ forced to evolve.
• 900k digital subscribers
• Produce 70 videos a day
• Now avg. 6 million monthly views:
"Getting shares allows viewers to do
our promotional work for us, so we
emphasize shorter videos because
they're more engaging and likely to
be watched."
-Andy Regal SVPWSJ Digital

38. NYTimes
• 75 person staff.
• 500 plus a week.
• 18 million monthly video
views.
• Up from 11 million in 2014.
• Source: Comscore

39. This is the modern family.
• 91% of adults have phone
within arms reach 24/7.
• We watch more than we read
on phone.
• 75% use smartphone in
bathroom.
• Web video disrupted print.
• Source: Nielsen

40. is the 2nd
largest search engine
in the world

41. Google ownsYouTube

42. Google will rank video higher in search results.

43. Perception not reality.

44. Who is usingYouTube?
68 million users: 35-54 years

45. All Fortune 500 companies

46. Web video and professionals
• 59% of execs. rather
watch video than read text.
• 62% say web video means
engagement.
• 75% watch work related videos
daily.
• Source: Forbes

47. Respected Corporate Law Firms

48. Law firms with aYouTube channel have a significant
advantage.

49. Connect in every language.

50. YouTube either drives business to you...or your competitor.

51. People are searching for everything.

52. Hiring a lawyer is emotional decision. People
want a feel for who you are.

53. Evolution has wired our brains for visuals.
• We are visual learners.
• Visuals processed 60k times
faster than text.
• They trigger emotion, help us
emotionally relate.
• Help us retain message.

57. Attracting prospects is harder than ever.

58. People want answers to questions and want it now.

59. Are they finding you?

60. Firms taking advantage of web video and getting
intake.
• Video 10x more likely to engage over text. (Wistia)
• Video increases chance of front-page Google result by 53 times. (Search
Engine Land)
• Sites with video, keep prospects 2 minutes longer. (Hubspot)
• 8 of 10 say a video showing a professional explaining an issue influences
them. (PRNewswire)

61. Web video is a must.
(insert embedded video)

62. Change is scary.

63. Washington Post

64. What our clients say...
(insert embedded video)

65. Questions
Corey Saban
561-626-9809
www.thelaw.tv
THELAWTV onTwitter & Facebook

68. CLE Reference Number
1608710N
Corey Saban
561-626-9809