‘Social in 5’ is an initiative by Social2Business, designed to provide foundation education on social media and its application for business. In just five slides and five minutes, you can learn how social media can benefit your business. In this edition, we explore how Google Helpouts can be used in your business. For more information on social media insights and strategy, go to http://social2business.com.au.

1. #socialin5
Social2Business Analyses
Google Helpouts
© 2014 All ideas within this document remain the intellectual property of Social2Business

2. What’s it all about?
• Google has introduced ‘Helpouts’ – an
extension of its Hangouts feature
• Use your knowledge to teach others via oneto-one consulting online
• It's easy to use, works on desktop and mobile
devices, and incorporates live video, scheduling
and payments in the one place
• You can access a global customer base
searching for your expertise
• Paid and free options
• Invitation-only at present – request access here
#socialin5

3. How does it impact my business?
• Customers are increasingly expecting businesses to be present and
provide service where and when they are active
• Businesses that offer specialist service expertise can now access a broader
pool of customers using the web to search for quality advice
• Ability to offer training and education services via a cost-effective medium
• New avenue to increase revenue or adoption of your product or service
• When it comes to complex customer service issues, conversations on
Facebook and Twitter are often challenging – one-to-one video consulting
overcomes this barrier
#socialin5

4. Who’s doing it well?
• Rosetta Stone (profile)
• Leading language software provider
• Paid tutorials via web
• Accesses new customer base, regardless of
location
• Sephora (profile)
• Global cosmetics business
• Free make-up tutorials to help people use
their products more effectively
• Encourage product purchase
#socialin5

5. What should I do?
• Ensure Helpouts fits with your existing customer and product strategy (not just
your social media strategy)
• Understand what customers and prospects need from your business and how
you can better service them through Helpouts
• Determine which parts of your business could and should be involved
• Identify internal talent to host Helpouts and, if required, an appropriate fee
level
• Develop a bank of service ideas based on web queries, popular products or
social media listening insights
#socialin5

6. How do I get started?
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Head to https://helpouts.google.com
Sign in with your Google account
Request an invitation
Once accepted, complete your Helpout
summary details – category, description,
qualifications, cost
If charging, set up your Wallet account
Add a photo of your service
Add a video of your service
Submit your listing for review
Engage customers
NB: You can access more detailed setup guidelines via the Helpout Support website
#socialin5

7. Contact Us
@rogerchristie
What is #socialin5?
linkedin.com/in/rogerchristie
‘Social in 5’ is an initiative by
Social2Business, designed to provide
foundation education on social media and
its application for business. In just five
slides and five minutes, you can learn how
social media can benefit your business.
rchristie@social2business.com.au
+61 431 718 018