1. Name: M TAFSIRUL HAQUE
Contact no.: +88 0191158600
E-mail no.: tafsir.haque@gmail.com
Career Objectives
To adhere in such a workplace where I would have the experience of multi-skilled
& specialized tasks and where I would be able to fulfill SMART organizational goals
through both individual and group performance.
Also, to forward my career closely related to brand & marketing arena, where I
can get the scope to meet with relative challenging & dynamic job descriptions as well as
can aid experience & knowledge development.
Academic Qualification:
Certificate
Institution Board Year of passing GPA/CGPA Major
M.B.A
North South
University, Dhaka
Dhaka 2012 3.60
Marketing &
Management
B.B.A
North South
University, Dhaka
Dhaka 2008 3.20
Marketing &
Finance
H.S.C
Cantonment College,
Jessore
Jessore 2004 3.90 Science
S.S.C
Dawood Public
School
Jessore 2002 4.50 Science
Trainings & Courses:
 Spoken English Course
 French Introductory Course

2. Computer literacy:
 Microsoft office literacy, Hardware maintenance,
 Photoshop, Illustrator
 Internet operating and communicating through virtual media
 ERP [Enterprise Resource Planning] system operation
 CRM software application [call center operations]
 MLM software application [call center operations]
 Digital & Social Media Marketing know hows
Volunteer Activities:
 Member, Bishwa Shahitta Kendro
 Games Prefect & Assistant School Prefect,(2001-02); Daud Public School
 House Leader, (2003-04); Cantonment College Jessore.
 Member, 35 MM
 Member, Young Entrepreneurs’ Society (YES); North South University.
 Member, AISEC; North South University.
 Organizing Committee, Career Fair – 2007; North South University
 Organizing Committee, Career Fair – 2008; North South University
 Organizing Committee, IT Fair – 2009; North South University
On the Job Trainings:
 Telemarketing & Telephone Etiquettes; 3 months
 Customer Care & Behavioral Etiquettes; 3 months
 Building Leadership & Managing Floor Operations; 1 month
 “Idea” Marketing & Selling Techniques; 1 week
 Business Development & Corporate Customer Care; 1 month
 Brand Equity, Brand Development & Brand Establishment; 2 months
 Advanced brand management, creating Brand Leadership, 21 century
Branding ideas, scopes and challenges by Mr. Sumit Roy, (Univbrand)
 Advanced Marketing and Management Operation Training, PMI, Asia

3. Special Interests & Hobbies:
 BNCC
 Computer gaming, net surfing
 Movies, Camping & Traveling
Achievements:
 Player, Second Division Cricket League (1999-2004)
 20,000+ Loyalty customer (card member) vault for Gemcon Group
 5 successful B2B consumer tie-up program
 Successful International Brand Launch (Winston) for JTI-DTI project
Work Experiences:
Company Name: Dhaka Tobacco Industries (DTI), Akij Group
Position Period Responsibilities
Asst. Manager
Brand &
Activation
October 2014
– Till Date
Design activation modality for brand promotion,
disseminate to national filed team, monitor and
report program feedback.
Work closely with agencies; brief ideas, share brand
messages & guidelines to extract effective outputs
from them.
Develop year-long brand plans for activities, events &
promotions for categorized products. Plan, initiate &
disseminate scheduled & sudden Trade program, and
Sales program.
Prepare, modify & maintain annual brand budget.
Gather market intel & competitors movement info
with assistance of sales & survey team.
Generate ideas & design instructions for products,
foils, filter, labels & packaging substrate and other
communication tools.
Develop policies, procedures and event and
techniques for existing & new products design BTL
communication.
Plan & execute brand building events, activations &
promotions to initiate sales increase on short-term &
long-term basis.
Train brand building techniques & make action plans
against the feedback of sales team.

4. Company Name: S. A. Group of Industries
Position Period Responsibilities
Asst. Manager
Brand
Management
(GROUP)
May 2014-
October 2014
Build up plans for consumer equity & Loyalty.
Develop year-long brand plans for activities, events
and promotions for different products.
Prepare annual brand budget, maintain it throughout
the year.
Project production portfolio & forecast sales.
Gather market intel & competitors movement info
with assistance of sales & survey team.
Plan & initiate scheduled & sudden TP, SP & CP in
regards to market dynamics.
Generate ideas & design instructions for products,
labels & packaging.
Develop policies, procedures and selling technique for
existing & new products.
Plan & execute brand building events, activations &
promotions to initiate sales increase on short-term &
long-term basis.
Handle internal & external crisis; analyze, evaluate &
recommend crisis management procedures.
Train brand building techniques & make action plans
against the feedback of sales force
Communicate with sales heads of different areas on
continuous basis in order to support them dealing
opportunities & threats.
Communicate any offer, event or activities to
customers through different channels.
Develop brand loyalty through CSR activities
Handle, supervise, and manage vendors & agencies
ensuring effective ATL & BTL activities.
Monitor and measure activity prospects & outcomes;
Do cost-benefit & ROI analysis.
Manage Brand team, assign tasks, take feedback,
supervise execution, maintain discipline, present team
report to management

5. Company Name: Gemcon Food & Agricultural Products Ltd. (Gemcon Group)
Position Period Responsibilities
Sr. Executive
Brand &
Communication
Apl 2010 –
May 2014
Build up plans for consumer equity & Loyalty.
Develop year-long brand plans for activities, events
and promotions for Meenabazar
Generate ideas and create designs for private brands;
Prepare annual brand budget
Develop policies, procedures and selling technique of
loyalty card for Meenabazar
Contact outlet managers regularly, get update on
outlet branding, & provide required services in
minimum time.
Communicate any offer, event or activities to
customers through channels. (Leaflet, press
advertise, paper insertion, voice-over, texting,
emailing etc.)
Develop brand equity through designing value added
services, CSR activities
Update Customer database continuously.
Handle, supervise, monitor & manage vendors and
agencies ensuring successful ATL & BTL activities.
Monitor and measure activity prospects & outcomes;
Do cost-benefit & ROI analysis
Company Name: I TEL Solution
Position Period Responsibilities
Team Leader,
Sales
Associate
Nov 2008 –
Mar 2010
Make direct sales and build up long-term
relationship and ensure customer satisfaction
through telecommunication with the customers of
US and UK
Provide product training to the agents.
Quality control (QC)
Review daily sales
Assist & Report to the operation manager

6. Language Proficiency:
Bengali : Writing Reading Understanding Speaking.
English : Writing Reading Understanding Speaking.
French : Writing Reading Understanding Speaking.
Hindi : Understanding Speaking.
Personal Identification:
Father’s Name : Md. Ekramul Huq
Mother’s Name : Shahida Ekram
Date of Birth : November 07, 1987
Religion : Islam
Nationality : Bangladeshi (By birth)
Marital Status : Single (unmarried)
Blood Group : A+ (Positive)
Mailing Address & Contact Numbers:
3rd Floor, House# 19, Road# 04, Block# F, Mirpur-1, Dhaka
√ 01911586800 √ 01748674067
References:
Md. Taufiqul Haque
Operation Manager,
NRB Bank Ltd., Dhaka
Mobile: 01711133355
E-mail: mohammadtaufiqulhaque@gmail.com
Mr. Shohidul Islam
Manager, HR & Admin
Dhaka Tobacco Ind. ACI
Mobile: 01712806212
E-mail: shohidul.acl@akij.net
I, hereby, declare that, the information provided above about myself, are true.
- M Tafsirul Haque