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@ROHITBHARGAVA IMPACT: THE REVIEW: An The 15 Most Influential Business Books Of 2014

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An essential read to understand why and how we get hooked as consumers
The back cover describes this as the book "everyone in Silicon Valley is talking about" and clearly author and Stanford Professor Nir Eyal is a rock star in the tech and startup bubble of the Valley. The premise of the book may initial also seem laser focused on the "garage startup" tech company trying to create the next Candy Crush app-style addiction.
It's a good positioning to sell a book. What may surprise you more about Eyal's model is just how useful it might be to explain all kinds of behaviours that go far outside the world of apps or technology. We live in a world where brands, products, and services all seem to desperately be trying to hook us as consumers. Some use palette science to create the perfect combination of bitterness and sweetness to satisfy our food cravings (Oreos) while others create gamified addiction through level ups and microrewards.
To understand our own behaviours and why these experiences are so tempting - understanding the psychology of temptation is essential. Everything about the book makes it clear that Eyal's ideas can help you create habit forming products. What I found even more intriguing was just how valuable the book could be to help any of us better understand how and why we get hooked ... and perhaps use that knowledge to make better habits in the first place.

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