1. Acknowledgement
We wish to express our sincere gratitude to Prof. Indira Singh, (RESEARCH
METHODOLOGY) Thakur Institute of Management Studies & Research for giving us an
opportunity to do the research work on the subject “Study of Marketing Strategy of
Nokia Phone in India.” This project bears on imprint of many people.
We also wish to express our gratitude to Dealers/Retailers of Nokia Inc. who
rendered their help during the period of our research work. Our special thanks to Mr.
Gaurav Gangwar, Business Development Executive in Nokia Siemens Networks, for
providing information especially on Nokia models & for his kind co-operation to the
competition of our project.
Last but not least we wish to take this opportunity to thank to all the respondents
who help us to bring out the research work in successful manner without which we were
not able to complete the research work.

2. Table of Content
Sr. No. Content Page No.
1 Introduction
2 Company Overview - Nokia Inc.
3 Objective of Study
4 Problem Recognition & Definition
5 Research Design & Data Collection
6 Data Analysis and Interpretation
7 Conclusion
8 Type of Report

3. Introduction
Executive Summery
The project deals with the study of marketing strategy of Nokia Inc. for their product
Nokia Phone in India. The study is about how effective was the marketing strategy of
Nokia in Indian market. The study focuses on following basic points
Study of smart phone users in India
Nokia’s current market share in India
Techniques used to collect the data
Analysis of Data
Analysis of competitors strengths and weakness
Recommendation for Nokia Inc. based on the above
This all was done by collecting data over respondents. Each respondent was served with a
questionnaire. The responses of those were stored into excel spreadsheet and then coded
into graphical chart format for analysis. Based on the responses for each question a finding
series was prepared. This further went into deciding conclusions over material facts and
ultimately producing the report with recommendations.
We did a survey with few retailers/dealers to understand the sales & market share of
Nokia Phone by asking them few questions related to the product and the rivals of
Nokia Phone.
We also prefer Library research like analysis of historical records, the past performance
and its rivals. Also we took the reference & abstract guides form Internet.
All the above mentioned agendas have been deliberately explained in the report ahead.