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Creative tourism as a catalyst for sustainable development
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Rossitza Ohridska-Olson
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Most of the time, you travel to discover new places. What if you could discover another side of you during your journey? Through creative tourism experiences, visitors to Thailand can expect life-enriching lessons that reveal undiscovered parts of themselves. Enrich your life through experiential activities. www.discovertheotheryou.com
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Most of the time, you travel to discover new places. What if you could discover another side of you during your journey? Through creative tourism experiences, visitors to Thailand can expect life-enriching lessons that reveal undiscovered parts of themselves. Enrich your life through experiential activities. www.discovertheotheryou.com
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Rossitza Ohridska-Olson
Measuring the "I Like” Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications. By Rossitza Ohridska-Olson1 Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism. Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
Measuring the iLike - Paper
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Rossitza Ohridska-Olson
Measuring the "I Like” Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications. By Rossitza Ohridska-Olson1 Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism. Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
Measuring the iLike
Measuring the iLike
Rossitza Ohridska-Olson
Presentation at the Round Table: "Best practices exchange in the context of the candidacy of Varna for European Capital of Culture 2019". The presentation covers aspects of social media, digital branding, positioning and PR, as well as stakeholders engagement in online initiative for the project.
Varna: Candidate for European Capital of Culture 2019
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Rossitza Ohridska-Olson
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Turismo creativo
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Cultural and creative tourism by Cultural Realms - the business, strategies, solutions for DMOs, tour operators, cities and regions.
Cultural Realms - Presentation 2010
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Rossitza Ohridska-Olson
Both in NBI and CBI confirmed that the undisputed winner is the United States of America, thanks to its charismatic President Barack Obama. As per the geographies of the top 10 countries, in both indexes the winners are the European Countries: five out of 10 countries in the CBI are in Europe, and 6 out of these taking the highest positions in the NBI. Otherwise the two Indexes vastly differ in their methodology, results and approach. Both Indexes are the most valuable resource for policy makers, DMOs and travel companies in their efforts to convert their countries in more profitable destinations. To see the full analysis, go to http://www.culturalrealms.com/2009/11/country-branding-from-a-global-cultural-tourism-perspective-part-one.html
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Walking on Thin Ice...: Interpreting cultural heritage. The Museum's guides p...
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Визуализация на културното наследство в съвременната информационна среда
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Destination Branding for Cultural Tourism - Varna 2010 - English
Cultural Heritage Visualization
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Turismo creativo
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Cultural Realms - Presentation 2010
Cultural Realms - Presentation 2010
Country Branding From A Global Cultural Tourism Perspective
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