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DMU Unexpected Partnerships Session
- 1. 23 October 2012 © 100%Open 2012 1
Unexpected Partnerships
Roland Harwood, 100%Open
- 2. 23 October 2012 © 100%Open 2012 2
Unexpected Partnerships
Innovation is a
social process
- 3. 23 October 2012 © 100%Open 2012 3
Conversation, Relationship, Transactions
“Ideas don’t exist in an
individuals head. They
exist between people,
in conversations.”
Jules Evans
- 4. 23 October 2012 © 100%Open 2012 4
The Net Works
“Networking is only one
letter away from
not working.”
Chris Powell
- 6. 23 October 2012 © 100%Open 2012 6
Lateral Leaps
Q1. What can we learn or
borrow from each other that
we can both benefit from?
- 7. 23/10/2012 © 100%Open 7
F1 Intensive Care Unit
Doctors learned from the Forumla 1 pit stop as analogous to transferring patients
from operating room to intensive care, reducing errors made and saving lives.
- 8. 23/10/2012 © 100%Open 8
Reebok Pumps
Reebok Pumps innovation came from standard blood pressure monitors. Their first
year’s sales we over $1bn and propelled Reebok ahead of Nike for the first time.
- 9. 23 October 2012 © 100%Open 2012 9
Bi-Products
Q2. What spare material or
resources do we have that
can be used productively
by each other?
- 10. 23/10/2012 © 100%Open 10
Hovis & Courtaulds = Quorn
Courtaulds (now Akzo) taught Hovis how to weave strands of mushroom fungus, a
byproduct of bread making, into Quorn; now one of the UK’s biggest food brands.
- 11. 23/10/2012 © 100%Open 2010 11
Co-Creative - Interface
Interface are a $1bn carpet company who have a promise – called Mission Zero - to
eliminate any negative impact the company may have on the environment by 2020.
- 12. 23 October 2012 © 100%Open 2012 12
White Space
Q3. How can we create
something new by
collaborating with non-
competing partners?
- 13. 23/10/2012 © 100%Open 2010 13
Cola-Life
ColaLife works in developing countries to bring Coca-Cola and its bottlers together to
open up distribution channels to carry ‘social products’ such as oral rehydration salts.
- 14. 23/10/2012 © 100%Open 14
Swatch & Mercedes = Smart
Swatch worked closely with Mercedes to develop the hugely popular Smart car using
the same type of manufacturing strategies and personalization.
- 15. 23 October 2012 © 100%Open 2012 15
Unexpected Partnerships
1. Lateral Leaps – What can we learn or
borrow from each other that we can both
benefit from? e.g. Great Ormond Street
2. Bi-Products – What spare material or
resources do we have that can be used
productively by each other? e.g. Quorn
3. White Space – How can we create something
new by collaborating with non-competing
partners? e.g. Smart
- 16. 23 October 2012 © 100%Open 2012 16
Cultivate the Edge
“The future reveals itself
through the peripheral.”
J.G. Ballard
- 17. 23 October 2012 © 100%Open 2012 17
Give | Get
Generosity is like compound
interest. The sooner you
bank it the greater
the dividends.
- 18. 23 October 2012 © 100%Open 2012 18
Connect the Dots
“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs
- 19. 23/10/2012 © 100%Open 2011 19
3 minute JV
1. Compare cognitive distances
2. Explain what you do.
3. Find out what your partner does.
4. Agree what you could do together.
5. Give you collaborative project a name.
- 20. 23/10/2012 © 100%Open 2009 20
3 minute JV
“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young
- 21. 23/10/2012 © 100%Open 2011 21
Co-Creation Drawing
Rule 1: Draw only one line at a time
Rule 2: No talking while drawing
1. Cooperation - One of you to take the
lead
2. Cooperation – Repeat but reverse roles
3. Collaboration – Both decide together
4. Co-Creation – Neither decides, just
draw
- 22. 23 October 2012 © 100%Open 2012 22
Thank You
Roland Harwood
Co-Founder & Partner
100%Open | Somerset House | South Building | London | WC2R 1LA
Phone: +44 (0)20 78133 1006 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @100Open
