12. Stats and Success!
12
SwisscomFriendsCommunityManagement
1300 +
Friends
1800 +
Customers
4.7
∅ Rating
85 % of all
customers
receive a
response
within 3 hours
22% 18% 16% 14%
30%
Help
others
Tech as
hobby
Swisscom
fan
Additional
income
other
Motivation
34. What’s the “Evolutionary Pressure”?
• Sharing best practices,
tools and information
• Troubleshooting issues
with bureaucracy and
programmes
• Seeking collaborators
and partners
• Spreading the word
about new projects and
successes
49. B. Groot – P&G / UNIVERSITY OF LEIDEN
Cultural heritage is used time and again to construct identities
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
50. B. Groot – P&G / UNIVERSITY OF LEIDEN
Brands often use cultural heritage to construct their brand identity and
establish authenticity… and many have become modern cultural goods
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
51. B. Groot – P&G / UNIVERSITY OF LEIDEN
Some examples: using culture and cultural heritage to connect with people
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE
52. B. Groot – P&G / UNIVERSITY OF LEIDENB. Groot – P&G / UNIVERSITY OF LEIDEN
GIVE
- Connecting brand and agencies with projects /
sharing latest trends and industry research.
-Connecting cultural organizations/ cultural
heritage projects with new partners for
engagement.
bmgroot@gmail.com
THANK YOU!
CULTURAL HERITAGE - PARTNERSHIPS CONNECTING BRANDS & PEOPLE