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Profile Roman Rackwitz (deutsch)

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Roman Rackwitz bringt bereits seit 2008 das Thema Gamification in die Öffentlichkeit. Zum Thema Engagement wird er regelmäßig als Speaker gebucht. Gamification und Social Media sind seine beiden Steckenpferde.

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Profile Roman Rackwitz (deutsch)

  1. 1. Gamification Pionier & Social Media Evangelist Roman Rackwitz Engaginglab GmbH facebook.com/rrackwitz twitter.com/RomanRackwitz
  2. 2. Gamification Vorträge Die Wissenschaft hinter unserer Emotion Spaß Entdecken Sie Alltagsbeispiele Erfahren Sie mehr über die do's & don'ts Die 5 Grundpfeiler für Gamification Workshops & Service Herausarbeitung des 'Spielstrangs' Ihrer individuellen Situation Verknüpfung mit den Unternehmensvorgaben Betrachtung der notwendigen Infrastruktur Abbilden des Gamificationprozesses für Ihren Kontext Keynotes / Kamingespräche 
  3. 3. Social Media Inhalte Social Media, im Gespräch mit den Kunden Interkationstiefe statt flacher Reichweite Die Cocktailparty für Unternehmen Das 'Gesetz des schnellen Daumens' Nicht lauter schreien, sondern hilfreich sein Youtility & Microcontent Respektiere die Psychologie der Plattform Service Erarbeitung und Veröffentlichung von Micro- Content für Ihr Unternehmen Youtility als langfristige Social Media Strategie Aufbereitung von Plattform- spezifischen Inhalten Keynotes / Kamingespräche 
  4. 4. “Auch wenn eine unattraktive Aktivität inzentiviert wird, ist sie selbst immer noch unattraktiv. Gamification bietet stattdessen die Möglichkeit, die Aktivität selbst attraktiver zu gestalten." Roman Rackwitz gehört zu den weltweit bekanntesten und bereits 'ältesten' Gamificationexperten. Rackwitz ist Geschäftsführer der Engaginglab GmbH, Europas erster Full- Service Gamification Agentur. Ganz fokussiert auf das Thema 'Engagement', ist er ebenfalls Co-Gründer von Geheimtipp München und Wunderland Media, eine Agentur für den langfristigen Einsatz von Social Media.  Er sagt was er denkt. Diese Direktheit, im Kontext von Gamification und Social Media, hilft den Zuhörern bzw. Teilnehmern, mit klaren Ansätzen und Erkenntnissen in den Arbeitsalltag zurückzukehren. Als Gamification-Experte wird Rackwitz regelmäßig in TV und Print gefeatured. So z.B. auf ZDF und ARD (W wie Wissen), im Handelsblatt, der Frankfurter Allgemeinen, Die Welt, und mehr.  (zu finden auch auf www.youtube.de/romanrackwitz)
  5. 5. SPRECHENErnsthaft werden wenn es um Spaß haben geht. "Wussten Sie, dass wir im Spiel unser 'Besseres Ich' jagen?" Auf Ihrem Event werde ich Sie in die faszinierende Welt der Fakten rund um Spiele einführen. Wir betrachten die Faszination des Menschen, in spielerischen Umfeldern gefordert zu werden. Sie glauben, der Mensch mag es gerne planbar, stabil und leicht? Ich zeige Ihnen eine andere Welt. Nach unserem gemeinsamen 'Ausflug' in die Geheimnisse des menschlichen, spielerischen Verhaltens und seines Potentials werden Sie anders über Ihren Arbeitsalltag UND Ihre Freizeit denken.
  6. 6. There are a huge number of HR conferences out there so if you really want to stand out from the crowd, if you really want to WOW! people then you need truly outstanding speakers. And that is exactly what Roman delivered for us. We haven’t yet worked with him to help gamify both our conference and some of our internal processes, but we will start that discussion soon. It is clear that he will do a fantastic job for us, and I’m sure he could do it for you to. It is not news that Gamification is hot. If you are not already thinking about how to gamify what you do you are already behind. There is a generation now entering the work force that you will alienate if you don’t gamily many of your processes. Roman knows Gamification inside out, back to front and upside down. It is clear he lives this stuff. And there are two things that really stuck out in the feedback (which was outstanding) from our delegates: i. His knowledge isn’t just the opinion of a charismatic expert, he actually goes into the neuroscience of what is happening in various gaming situations, and why these create the outcomes you need. So this is way beyond points / badges / leaderboards (yawn!). What this means to our audience is that he comes with massive credibility so what he says has impact. iI. Yes he gives general ideas and principles that allow you to think about how to gamify your HR processes, but more than that he delivers some really concrete practical example.  And this particularly came out in the Q&A. There wasn’t a question he was given that he didn’t have a great answer to. We work on the basis that you can’t educate people until you first entertain or engage them. So what we look for is speakers who are inspiring, engaging and energising. Roman: tick, tick, tick! We had him on as a keynote right at the start of the conference to set the right tone. And he knocked out of the park. No-one checking their mobile device, no-one doodling on their pad, everyone leaning in, taking notes listening to his every work. In the interests of openness it is only fair to mention that if you have an audience who are easily offended by spicy language you may want to warn Roman in advance – he clearly has an extensive knowledge of some of the more earthy Anglo-Saxon words in the English language! But I loved it and our audience loved it If you want to Gamify your HR processes then you are cheating yourself if you don’t call Roman. If your job is to delight an HR audience then you need Roman on your team. If you would like to call me to ask further questions then don’t hesitate His Knowledge Summary His ability as a speaker Nick Tyrrell Founder, Osney Media Nick_tyrrell@osneymedia.com Reference (englisch)
  7. 7. "Als alter Gamification-Skeptiker (Saulus) bin ich durch Roman Rackwitz ein Motivationsdesign-Paulus geworden!" Wienfried Felser; CEO NetSkill Solutions GmbH; Founder Competence Site; Publisher Competence Books Peter G. von Windau; Retired Senior Partner Roland Berger Steven Mc Auley; Unternehmer, Dozent & Kaffee-Sommelier "Neulich habe ich eine Doku über Gamification gesehen. Schade, dass nicht Roman Rackwitz zu Wort gekommen ist. Er hätte das Thema 10-mal besser erläutert und auf den Punkt gebracht. Roman Rackwitz weiß nicht nur sehr genau wovon er redet, sondern hat die besondere Fähigkeit, auch komplexe Zusammenhänge anderen Menschen verständlich zu machen. Ich habe das 30 Jahre lang versucht und weiß, wie schwierig das ist." "Als Innovationsexperte höre ich viel zum Thema Gamification. Verglichen mit dem Wissen und den Beispielen von Roman Rackwitz jedoch, sind das alles sehr flache Ansätze. Da liegen Welten dazwischen." Jürgen Stäudtner; Author 'Deutschland im Innovationsstau' Niemand in Deutschland steht so für das Thema Gamification wie Roman Rackwitz. Warum? Gründer der ersten deutschen Gamification Beratung, Dozent an der Munich Business School, Geschäftsführer des Magazins Geheimtipp München und internationaler Key Note Speaker. Er polarisiert, ist authentisch, denkt quer, macht Spaß. Ein Gespräch mit ihm: Ein inspirierender Genuss. Seine Ansichten: Verwirrend und doch nachvollziehbar.
  8. 8. Der Vortrag von Herrn Rackwitz im Rahmen unseres Forschungsprojekts - Spielifizierung im Cost Engineering – sowie seine Expertenmeinungen haben uns bei der wissenschaftlichen Untersuchung dieses Themas einen großen Schritt weiter gebracht. Ich bedanke mich herzlich für seinen Input und kann Jedem empfehlen sich mit diesem spannenden Zukunftsthema zu beschäftigen. Univ.-Prof. Dr. Dr. h.c. mult. Horst Wildemann; TU München Undine Zumpe; Gründerin & Inhaberin Management Meetings Herr Rackwitz's Vortrag war schlicht mitreißend. Mit seiner profunden Kenntnis gepaart mit seiner charmanten und humorvollen Art zog er unsere Teilnehmer – eine Mischung aus Personen, die sich dem Thema zum ersten Mal nähern wollten und solchen, die sich damit schon das ein oder andere Mal befasst hatten – komplett in den Bann. Die Leidenschaft von Roman Rackwitz für das Thema steckt jeden an. Durch den großen Praxisbezug (im Anschluss an eine äußerst wissenswerte und interessante Theorie) wurde jedem bewusst, welche grundsätzliche Denkart und wie viel unglaublich neue Idee hinter dem Thema stecken und wie weit Gamification ein Unternehmen und seine Mitarbeiter tragen kann. 'Engineering meets Enjoyneering' schreibt man bei Engaginglab groß - ein wertvoller Ansatz für viele Fragen des Service Designs. Wir freuen uns, dass wir mit Roman Rackwitz einen Kenner und Vordenker des Themenfelds "Gamification" für unsere Vortragsserie gewinnen konnten. Dr. Frank Danzinger; Fraunhofer Arbeitsgruppe Supply Chain
  9. 9. Gamification bringt die Wissenschaft hinter Spaß in unseren Alltag. Lernen Sie mehr zum Thema vom Deutschlands Gamification Pionier. www.engaginglab.com www.romanrackwitz.de              @RomanRackwitz              /rrackwitz              /romanrackwitz     Kontakt: roman@engaginglab.com Mobil: +49 (0)179 533 8597    

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