2. Proven Track Record Results Innovation Custom Reporting National Exposure Performance Based Offline Advertising Commitment Brand Awareness Creativity Real-Time Dashboard Flexibility
3. Performance-Based Offline Advertising Agency Generating over 400,000,000+Impressionsper month Airing on over 650 Radio and TV Networks For over 50 Clients and Agencies Leveraging all forms of offline advertising: National & Local TV/Radio, Satellite Radio, Print, Billboard, and Direct Mail The ability to generate results on a CPC, CPL, or CPA basis
4. Performance means more than generating a phone call… We understand the unique requirements of our clients’ products and services. We know that performance means more than just a catchy commercial airing all hours of the day. Your dedicated account team starts off each new campaign with a creative intake session and remains in constant communication until your first day of national airings. We pinpoint your unique B2C or B2B demographics to ensure that YOUR creative airs to YOUR targeted audience. Coupled with our proprietary web-based Real-time reporting dashboard our clients are able to gauge performance based results 24/7/365.
5. Proprietary Technology Delivering Real-Time Results Your web-based performance dashboard will provide you with the ability to monitor results in real time: • Calls Generated by Hour • View Current Calls in Progress • Call Spike Monitor • Call Source Breakdown
8. Ensuring Advertising Compliance STEP1 STEP2 Creative Team develops multiple scripts for new product or service. Internal Legal Counsel reviews all scripts submitted by Creative Team. STEP3 STEP4 Client reviews scripts and gives final approval to begin production. Commercial is produced and distributed out to the stations.
9. Strategic Targeting Solution that is Customized for Clients with Advanced Targeting Requirements Build Private Label Brand Solutions Client owns and mines data Flow Acquisition
11. RESULTS! Directly control when, where, and how your potential customers are targeted. Easily and effectively measure results in real time. Ability to make weekly/monthly adjustments . We provide you detailed transaction data including: Calls Leads Top Performing Markets Creative Conversion Statistics Landing Page Conversion Statistics
12. Client Chooses Placements Select Distribution Methods Select Product/Service Health & Beauty Business Opportunity Arts & Entertainment Automotive Careers & Jobs Consumer Electronics Dating & Relationships Family & Parenting Food & Drink Hobbies & Interests Home & Garden Personal Finance Pets Property & Real Estate Religion & Spirituality Education Sports & Recreation Toys & Games Travel & Tourism Weather Online Games Sweepstakes/Coupons Radio Television Satellite Radio Print Direct Mail Billboard SMS/Text
13. Customized Reporting & Optimization Web-based Dashboard allows you to Monitor Real-Time Results and Trends Customized Reports based on Calls, Leads, and Acquisitions Determine which Markets are Performing Best Track which Creatives are Generating the Most Response
14. Proven Process STEP 1. Creative intake session to gauge desired campaign results STEP 2. Creative Team develops several scripts focused on generating a call to action from multiple consumer viewpoints STEP 3. Client approves 2 – 3 scripts to test on air STEP 4. Scripts are produced into :30 & :60 second spots STEP 5. Test Budget is locked in and test stations are allocated STEP 6. Test campaign is launched