SlideShare una empresa de Scribd logo
TrademarkNow demo
Helsinki Legal Tech Meetup 2016-03-17
Anna Ronkainen
Chief Scientist, TrademarkNow
@ronkaine
About TrademarkNow
-  trademark legal technology provider
founded in 2012, based in Helsinki, NYC
and Kilkenny, now ~30 employees
-  total funding so far ~3MEUR (plus gov’t
grants and loans (Tekes))
-  products based on a unique model of
likelihood of confusion for trademarks
-  NameCheck: intelligent TM search
-  NameWatch: intelligent TM watch
Trademark search: Ye olde way
-  TM lawyer formulates search strategy (wildcards
& classes to be used etc.)
-  paralegal carries out the search and hands the
results to the lawyer
-  lawyer browses through the results and marks
the ones for which more info needed
-  paralegal retrieves additional info
-  lawyer reviews said info, evaluates risk, reports
-  whole process typically takes several days,
stakeholders often expect results immediately
Trademark search: The new way
Trademark search: The new way
Trademark search: The new way
Not just trademark search
Core component: AI model of
likelihood of confusion (TM similarity)
-  similarity of trademarks
-  phonetical
-  graphic
-  semantic
-  currently only word marks
-  similarity of goods and services
-  others do this only using the 45 classes of
the Nice Classification
Customers ♥ TrademarkNow
Customers ♥ TrademarkNow
Customers ♥ TrademarkNow
Customers ♥ TrademarkNow
Thanks!
Sláinte!

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