1.
TrademarkNow demo
Helsinki Legal Tech Meetup 2016-03-17
Anna Ronkainen
Chief Scientist, TrademarkNow
@ronkaine

2.
About TrademarkNow
- trademark legal technology provider
founded in 2012, based in Helsinki, NYC
and Kilkenny, now ~30 employees
- total funding so far ~3MEUR (plus gov’t
grants and loans (Tekes))
- products based on a unique model of
likelihood of confusion for trademarks
- NameCheck: intelligent TM search
- NameWatch: intelligent TM watch

3.
Trademark search: Ye olde way
- TM lawyer formulates search strategy (wildcards
& classes to be used etc.)
- paralegal carries out the search and hands the
results to the lawyer
- lawyer browses through the results and marks
the ones for which more info needed
- paralegal retrieves additional info
- lawyer reviews said info, evaluates risk, reports
- whole process typically takes several days,
stakeholders often expect results immediately

4.
Trademark search: The new way

5.
Trademark search: The new way

6.
Trademark search: The new way

7.
Not just trademark search

8.
Core component: AI model of
likelihood of confusion (TM similarity)
- similarity of trademarks
- phonetical
- graphic
- semantic
- currently only word marks
- similarity of goods and services
- others do this only using the 45 classes of
the Nice Classification

9.
Customers ♥ TrademarkNow

10.
Customers ♥ TrademarkNow

11.
Customers ♥ TrademarkNow

12.
Customers ♥ TrademarkNow

13.
Thanks!
Sláinte!