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A Brand for Bolton: Summary version for external stakeholders

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Ronnie Semley Dip. CIPR, MCIPR
Ronnie Semley Dip. CIPR, MCIPR

This presentation summarises the development of the Bolton place brand. The brand is still being used – and is still developing – to this day. This presentation is a short version of a much longer presentation that was given to all key partners and council stakeholders to explain the genesis of the brand and how it would be used in future. If you want a copy of the longer version, email me.

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Ronnie Semley Communications and Media Manager COMMUNICATIONS & MARKETING A BRAND FOR BOLTON This presentation summarises the development of the Bolton place brand. The brand is still being used – and is still developing – to this day. For more on the Bolton brand see other presentations on my Slideshare site. I also have a very detailed presentation I can forward to anyone who wants to find out more about the genesis and development of the brand – such as students and academic researchers. For a detailed written overview of the Bolton brand, please see my chapter in the book ‘Public Relations Cases: International Perspectives’ available on Amazon and via other major booksellers.
WHAT IS A BRAND? ,[object Object],[object Object],[object Object]
The new Bolton brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
SO HOW DO YOU DEVELOP A BRAND? ,[object Object],[object Object],[object Object]
WHY CREATE A BRAND FOR BOLTON? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BOLTON’S BRAND VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object]
BOLTON’S BRAND ESSENCE ,[object Object],This brand essence answers a specific human and emotional need – that of finding a place that you can be part of, where you can find your place as part of the family.
THE RIGHT ESSENCE FOR BOLTON? ,[object Object],[object Object],[object Object],[object Object],[object Object]
BOLTON’S BRAND ,[object Object],[object Object]
 
 
 
 
The new Bolton brand ,[object Object],[object Object],[object Object],[object Object]
What else can the brand do for the council? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Looking after the Bolton brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
What this means for Bolton Council staff ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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A Brand for Bolton: Summary version for external stakeholders

  • 1. Ronnie Semley Communications and Media Manager COMMUNICATIONS & MARKETING A BRAND FOR BOLTON This presentation summarises the development of the Bolton place brand. The brand is still being used – and is still developing – to this day. For more on the Bolton brand see other presentations on my Slideshare site. I also have a very detailed presentation I can forward to anyone who wants to find out more about the genesis and development of the brand – such as students and academic researchers. For a detailed written overview of the Bolton brand, please see my chapter in the book ‘Public Relations Cases: International Perspectives’ available on Amazon and via other major booksellers.
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