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Why Blog? Webinar - © 2010 SocialBizNow




                              Roohi Moolla
                                    CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
                          Twitter: @roohimoolla



                                        SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




What is a
• Dynamic content

• Interactive

• SEO-Friendly
                         SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Permission-based

• Outbound vs. Inbound


          SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Attract an Audience




        SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Content

• Conversation

• Community

                      SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Search Engine Optimization

                   SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Keywords

• On-Site

• Off-Site


                  SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Content-rich

• Link-rich

• Density
              SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow



  Density




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• High-Value, Quality Content

• Outbound Links

• Comments
                        SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow


                    High-Value
                    Content




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow


                    Outbound
                    Links




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Comments
       SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Backlinks – related/reputable sites

• More Content (blogs, comments, articles,
directories, other websites etc.)

• Social Channels (Twitter, LinkedIn,
Facebook, YouTube, Technorati, de.icio.us,
Stumble Upon, Digg, Reddit etc.)
                            SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     • Articles
     • Blogs
     • Directories
     • Social Channels




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Reading

• Writing

• Engaging

             SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Short Blog Today!




          Medium Blog Due!




                      Large Blog (if time)




        SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Comment:
• Increase the value of the conversation
• Share examples
• Add a point
• Disagree
• Add a useful link
• Ask a question
• Use your real name
                          SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Comments




       SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Share an Experience
• Give an Opinion
• Write a Review
• Answer Questions
• Repurpose other Blogs
• Publish a press release
• Rework emails
• Publish link lists
• Post a video/gallery
         SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow



Promote your

• Add to Email Signature
• Blog sharing via social channels
• Connect to Social Channels
• Email colleagues, friends, family
• Embed in email newsletter
• Replace email newsletter with blog
• Guest or Trade posts
• Bookmark: Digg, Reddit, StumbleUpon
• Submit blog to other sites
                                   SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Connect to




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




    Share on




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




• Google.com/reader

• WordPress/TypePad/Blogger

• Google Webmaster Tools
            SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




   WebsiteGrader.com




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




Webmaster Tools




      SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




    WordPress Site Stats




     SocialBizNow.com
Why Blog? Webinar - © 2010 SocialBizNow




More Info:
 www.SocialBizNow.com
    Info, Training & How-To Social Media Portal for Small Biz

  www.SocialBizWorld.com
    Social Media Conference, Oct 22/23 - Wine Country, CA



                       Thank You!
             Twitter: @roohimoolla
                                        SocialBizNow.com

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Why Blog? Blogging for Small Business - SocialBizNow Webinar

  • 1. Why Blog? Webinar - © 2010 SocialBizNow Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow Twitter: @roohimoolla SocialBizNow.com
  • 2. Why Blog? Webinar - © 2010 SocialBizNow What is a • Dynamic content • Interactive • SEO-Friendly SocialBizNow.com
  • 3. Why Blog? Webinar - © 2010 SocialBizNow • Permission-based • Outbound vs. Inbound SocialBizNow.com
  • 4. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 5. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 6. Why Blog? Webinar - © 2010 SocialBizNow • Attract an Audience SocialBizNow.com
  • 7. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 8. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 9. Why Blog? Webinar - © 2010 SocialBizNow • Content • Conversation • Community SocialBizNow.com
  • 10. Why Blog? Webinar - © 2010 SocialBizNow Search Engine Optimization SocialBizNow.com
  • 11. Why Blog? Webinar - © 2010 SocialBizNow • Keywords • On-Site • Off-Site SocialBizNow.com
  • 12. Why Blog? Webinar - © 2010 SocialBizNow • Content-rich • Link-rich • Density SocialBizNow.com
  • 13. Why Blog? Webinar - © 2010 SocialBizNow Density SocialBizNow.com
  • 14. Why Blog? Webinar - © 2010 SocialBizNow • High-Value, Quality Content • Outbound Links • Comments SocialBizNow.com
  • 15. Why Blog? Webinar - © 2010 SocialBizNow High-Value Content SocialBizNow.com
  • 16. Why Blog? Webinar - © 2010 SocialBizNow Outbound Links SocialBizNow.com
  • 17. Why Blog? Webinar - © 2010 SocialBizNow Comments SocialBizNow.com
  • 18. Why Blog? Webinar - © 2010 SocialBizNow • Backlinks – related/reputable sites • More Content (blogs, comments, articles, directories, other websites etc.) • Social Channels (Twitter, LinkedIn, Facebook, YouTube, Technorati, de.icio.us, Stumble Upon, Digg, Reddit etc.) SocialBizNow.com
  • 19. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 20. Why Blog? Webinar - © 2010 SocialBizNow • Articles • Blogs • Directories • Social Channels SocialBizNow.com
  • 21. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 22. Why Blog? Webinar - © 2010 SocialBizNow • Reading • Writing • Engaging SocialBizNow.com
  • 23. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 24. Why Blog? Webinar - © 2010 SocialBizNow Short Blog Today! Medium Blog Due! Large Blog (if time) SocialBizNow.com
  • 25. Why Blog? Webinar - © 2010 SocialBizNow Comment: • Increase the value of the conversation • Share examples • Add a point • Disagree • Add a useful link • Ask a question • Use your real name SocialBizNow.com
  • 26. Why Blog? Webinar - © 2010 SocialBizNow Comments SocialBizNow.com
  • 27. Why Blog? Webinar - © 2010 SocialBizNow • Share an Experience • Give an Opinion • Write a Review • Answer Questions • Repurpose other Blogs • Publish a press release • Rework emails • Publish link lists • Post a video/gallery SocialBizNow.com
  • 28. Why Blog? Webinar - © 2010 SocialBizNow Promote your • Add to Email Signature • Blog sharing via social channels • Connect to Social Channels • Email colleagues, friends, family • Embed in email newsletter • Replace email newsletter with blog • Guest or Trade posts • Bookmark: Digg, Reddit, StumbleUpon • Submit blog to other sites SocialBizNow.com
  • 29. Why Blog? Webinar - © 2010 SocialBizNow SocialBizNow.com
  • 30. Why Blog? Webinar - © 2010 SocialBizNow Connect to SocialBizNow.com
  • 31. Why Blog? Webinar - © 2010 SocialBizNow Share on SocialBizNow.com
  • 32. Why Blog? Webinar - © 2010 SocialBizNow • Google.com/reader • WordPress/TypePad/Blogger • Google Webmaster Tools SocialBizNow.com
  • 33. Why Blog? Webinar - © 2010 SocialBizNow WebsiteGrader.com SocialBizNow.com
  • 34. Why Blog? Webinar - © 2010 SocialBizNow Webmaster Tools SocialBizNow.com
  • 35. Why Blog? Webinar - © 2010 SocialBizNow WordPress Site Stats SocialBizNow.com
  • 36. Why Blog? Webinar - © 2010 SocialBizNow More Info: www.SocialBizNow.com Info, Training & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA Thank You! Twitter: @roohimoolla SocialBizNow.com