Rural Marketing

Rural Marketing of Cosmetics Presented by: Roopam Goyal

Introduction ,[object Object],[object Object],[object Object],[object Object]

Strategies of Rural Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What should Co.s keep in mind to get success in rural market? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rise of Indian Beauty Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction to Godrej Consumer product ltd. ,[object Object],[object Object]

GCPL Product Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Godrej no.1 soap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Godrej Rural Marketing Strategy (Godrej No. 1 Soap) ,[object Object],[object Object],[object Object],[object Object]

Godrej No. 1 Talc and shampoo ,[object Object],[object Object],Quantity Bottle Sachet 100ml Rs 25 - 7 ml - Rs 1 3.5 ml - Rs.50

Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional tools used by GCPL ,[object Object],[object Object],[object Object]

Promotional strategy ,[object Object],[object Object],[object Object],[object Object]

GCPL-Competitive edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LIFEBUOY ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lets see the 4 P’s of marketing of lifebuoy in rural India…..

RE P OSITIONING ,[object Object],[object Object],[object Object],[object Object]

P ROMOTION ,[object Object],[object Object],[object Object],[object Object]

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P RICE ,[object Object],[object Object],[object Object],[object Object]

P LACE ,[object Object],[object Object],[object Object]

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FAIR AND LOVELY FOUNDATION ,[object Object],[object Object],[object Object],[object Object]

Education ,[object Object],[object Object],[object Object],A. Background

B. Communication Goals ,[object Object],[object Object],[object Object]

C. Media Solution & Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

D. What Makes the Idea a Winner

Emami ,[object Object],[object Object],[object Object]

ACTIVITY DESCRIPTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

BENEFITS TO RURAL ,[object Object],[object Object],[object Object]

MARKETING STRATEGY ,[object Object],[object Object],[object Object]

Growth Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

REASONS FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Experience the five fold goodness of Emami Malai Kesar Cold Cream – the perfect non greasy cold cream - and face the winter with a soft and glowing skin.So, go on! Khul ke ....khilo ,[object Object],[object Object],[object Object],[object Object]

TIPS FOR MARKETING BRANDS IN RURAL INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ETHNIC ROUTE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rural Marketing

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